viralgains-vg-health-platform

JSON twin: https://www.healthaidb.com/software/viralgains-vg-health-platform.json

Company Name

ViralGains

Product URL

https://www.viralgains.com/platform/vg-health-zero-party-ads-for-healthcare/

Company URL

https://www.viralgains.com

Categories

Summary

A privacy-first digital advertising platform that uses interactive, in-ad surveys and AI to collect zero‑party data for healthcare and pharma campaign targeting and personalization.

Description

ViralGains VG Health Platform enables healthcare, life sciences and payer advertisers to run interactive video and display ads that solicit voluntary consumer responses (zero‑party data). The platform applies audience‑segmentation AI (VoiceAlike) and real‑time brand‑lift and engagement measurement to optimize targeting, personalize follow‑up messaging, and improve campaign measurement while minimizing reliance on third‑party cookies.

Api Available

unknown

Certifications

Company Founding

2012

Company Offices

Compliance

Customers

Data Residency

Data Standards

Deployment Model

Features

Id

P1758

Integration Partners

Integrations

Languages Supported

Last Updated

2025-09-07

License

commercial/proprietary

Links

Market Segment

Optional Modules

Os Platforms

Pricing Details

Contact vendor for pricing, enterprise/agency contracts and trial information.

Pricing Model

enterprise_quote

Privacy Features

Ratings

Regions Available

Release Year

2012

Security Features

Specialties

Support Channels

System Requirements

Browser-based SaaS (no local OS/DB requirements)

Target Users

Training Options

Type

product

User Reviews

Version

1.0

Canonical JSON

{
  "company_name": "ViralGains",
  "company_url": "https://www.viralgains.com",
  "company_offices": [
    "United States"
  ],
  "company_founding": "2012",
  "product_url": "https://www.viralgains.com/platform/vg-health-zero-party-ads-for-healthcare/",
  "categories": [
    "patient-facing",
    "patient engagement",
    "marketing/advertising",
    "privacy-first analytics",
    "real-time insights"
  ],
  "market_segment": [
    "enterprise",
    "smb"
  ],
  "links": [
    "https://www.viralgains.com/platform/vg-health-zero-party-ads-for-healthcare/",
    "https://www.viralgains.com/platform/",
    "https://www.viralgains.com/company/",
    "https://www.viralgains.com/contact-us/",
    "https://www.viralgains.com/resources/press-media/",
    "https://www.viralgains.com/results/pharma-brand-case-study/",
    "https://www.viralgains.com/privacy-policy/",
    "https://www.viralgains.com/consumer-health-data-privacy-statement/",
    "https://www.linkedin.com/company/viralgains/"
  ],
  "summary": "A privacy-first digital advertising platform that uses interactive, in-ad surveys and AI to collect zero‑party data for healthcare and pharma campaign targeting and personalization.",
  "description": "ViralGains VG Health Platform enables healthcare, life sciences and payer advertisers to run interactive video and display ads that solicit voluntary consumer responses (zero‑party data). The platform applies audience‑segmentation AI (VoiceAlike) and real‑time brand‑lift and engagement measurement to optimize targeting, personalize follow‑up messaging, and improve campaign measurement while minimizing reliance on third‑party cookies.",
  "target_users": [
    "health system marketers",
    "pharma/biotech marketers",
    "payers",
    "advertising agencies",
    "digital media teams",
    "patients/consumers (as survey respondents)"
  ],
  "specialties": [
    "pharmaceutical marketing",
    "patient marketing",
    "digital health advertising",
    "healthcare communications",
    "population targeting"
  ],
  "regions_available": [
    "United States"
  ],
  "languages_supported": [
    "English"
  ],
  "pricing_model": "enterprise_quote",
  "pricing_details": "Contact vendor for pricing, enterprise/agency contracts and trial information.",
  "license": "commercial/proprietary",
  "deployment_model": [
    "SaaS"
  ],
  "os_platforms": [
    "Web"
  ],
  "features": [
    "Zero-party ads (interactive in-ad surveys)",
    "In-ad surveys and dynamic interactions (quizzes, hotspots, product explorer)",
    "Audience segmentation using zero-party data",
    "VoiceAlike® AI for audience modeling and personalization",
    "Precision targeting and audience refinement",
    "Real-time insights and campaign personalization",
    "Health & pharma-focused compliance guidance and campaign support",
    "Ad performance optimization and NBRx lift measurement",
    "Survey templates and pharma survey guide"
  ],
  "optional_modules": [
    "VoiceAlike® AI (advanced audience modeling)",
    "Custom survey/creative services",
    "Pharma campaign consulting"
  ],
  "integrations": [
    "LiveRamp (people-based audience partner)"
  ],
  "data_standards": [],
  "api_available": "unknown",
  "system_requirements": "Browser-based SaaS (no local OS/DB requirements)",
  "compliance": [
    "CCPA / Do Not Sell",
    "Consumer Health Data Privacy Statement (vendor-specific)"
  ],
  "certifications": [],
  "security_features": [],
  "privacy_features": [
    "Consumer health data privacy statement available",
    "Privacy-first zero-party data collection (voluntary user-provided data)"
  ],
  "data_residency": "",
  "customers": [
    "IPG Media Lab",
    "MAGNA",
    "Lexus"
  ],
  "user_reviews": [],
  "ratings": [
    "Glassdoor 4.7/5 (employee reviews)"
  ],
  "support_channels": [
    "email",
    "phone"
  ],
  "training_options": [
    "documentation",
    "webinars",
    "live_online"
  ],
  "release_year": "2012",
  "integration_partners": [],
  "id": "P1758",
  "slug": "viralgains-vg-health-platform",
  "type": "product",
  "version": "1.0",
  "last_updated": "2025-09-07",
  "links_json": {
    "self": "https://www.healthaidb.com/software/viralgains-vg-health-platform.json"
  }
}