JSON twin: https://www.healthaidb.com/software/tealium.json
Tealium
Tealium is a commercial customer data platform and tag management suite that unifies, collects, enriches, and routes customer event and profile data in real time across client- and server-side environments.
Tealium provides a Customer Data Hub including Tealium iQ Tag Management (client-side tag management), EventStream (server-side data collection/API hub), AudienceStream CDP (identity resolution, segmentation, enrichment) and DataAccess (enterprise data storage). It centralizes event data ingestion, identity stitching, real-time audience activation, privacy controls, and integrations to marketing, analytics, and data systems for enterprise use.
yes
2008
Default US HIPAA multi-tenant cloud; private-cloud option and cloud-region choices (via AWS/marketplace) for customer-specific residency
P1625
2025-09-07
proprietary commercial
Commercial enterprise pricing; tiered modules (iQ, EventStream, AudienceStream, DataAccess) and add‑ons; no public list prices — contact vendor for quote and trial information.
enterprise_quote
2008
SaaS-first (no on-prem requirements); Private Cloud option available; supports HTTP APIs and server-side connectors
product
1.0
{
"company_name": "Tealium",
"company_url": "https://tealium.com",
"company_offices": [
"United States",
"Singapore",
"United Kingdom",
"Germany",
"Japan",
"Netherlands",
"France",
"Australia"
],
"company_founding": "2008",
"product_url": "https://tealium.com/products/",
"categories": [
"data management",
"customer data platform",
"analytics",
"integration",
"privacy"
],
"market_segment": [
"enterprise"
],
"links": [
"https://tealium.com/",
"https://tealium.com/products/",
"https://tealium.com/industry-healthcare/",
"https://docs.tealium.com/",
"https://tealium.com/integrations/",
"https://tealium.com/protecting-your-greatest-competitive-advantage-data/",
"https://tealium.com/company/",
"https://www.g2.com/products/tealium-iq/reviews",
"https://www.capterra.com/p/147303/Tealium/"
],
"summary": "Tealium is a commercial customer data platform and tag management suite that unifies, collects, enriches, and routes customer event and profile data in real time across client- and server-side environments.",
"description": "Tealium provides a Customer Data Hub including Tealium iQ Tag Management (client-side tag management), EventStream (server-side data collection/API hub), AudienceStream CDP (identity resolution, segmentation, enrichment) and DataAccess (enterprise data storage). It centralizes event data ingestion, identity stitching, real-time audience activation, privacy controls, and integrations to marketing, analytics, and data systems for enterprise use.",
"target_users": [
"marketers",
"data analysts",
"data engineers",
"developers",
"IT/ops",
"customer experience teams",
"privacy/compliance teams",
"digital product managers"
],
"specialties": [
"customer data platform (CDP)",
"tag management",
"event collection",
"identity resolution",
"real-time segmentation",
"data orchestration",
"analytics activation",
"privacy & consent management"
],
"regions_available": [
"United States",
"Canada",
"United Kingdom",
"European Union",
"Australia",
"New Zealand",
"Japan",
"India",
"Singapore",
"Global"
],
"languages_supported": [
"English",
"Spanish",
"French",
"German",
"Japanese"
],
"pricing_model": "enterprise_quote",
"pricing_details": "Commercial enterprise pricing; tiered modules (iQ, EventStream, AudienceStream, DataAccess) and add‑ons; no public list prices — contact vendor for quote and trial information.",
"license": "proprietary commercial",
"deployment_model": [
"SaaS (multi-tenant HIPAA cloud)",
"Private cloud (customer-dedicated)",
"Hybrid (server-side/API)"
],
"os_platforms": [
"Web (JavaScript/utag.js)",
"iOS",
"Android",
"Server-side (Node, HTTP APIs)"
],
"features": [
"Real-time event collection and streaming",
"Customer Data Platform (AudienceStream) / unified profile",
"Event Data Framework (EDF) for healthcare",
"Server-side EventStream / API Hub",
"Integrations Marketplace (1300+ connectors)",
"Data quality, filtering and enrichment in-flight",
"Real-time audience creation and activation",
"Private Cloud option for PII/PHI",
"Real-time opt-out and consent management",
"Signed BAA and vendor BAA orchestration",
"No-code connector setup and integration management",
"Tealium Insights reporting and dashboards",
"CloudStream for zero-duplication activation to data warehouses",
"AIStream for real-time AI data streams"
],
"optional_modules": [
"Tealium CDP / AudienceStream",
"Tealium Insights (reporting/dashboards)",
"Event Data Framework (EDF) for Healthcare",
"Private Cloud deployment",
"CloudStream (data-cloud activation)",
"AIStream"
],
"integrations": [
"Google (Analytics/Ads/Conversions APIs)",
"Meta (Facebook/Conversions APIs)",
"Amazon / AWS (marketplace & cloud activations)",
"Mixpanel",
"Amplitude",
"Braze",
"Invoca (call center analytics)",
"Webhook (generic HTTP connector)",
"Cloud data warehouses (Snowflake, BigQuery, Redshift) — via CloudStream",
"Various ad and marketing platforms (via 1300+ connectors)"
],
"data_standards": [],
"api_available": "yes",
"system_requirements": "SaaS-first (no on-prem requirements); Private Cloud option available; supports HTTP APIs and server-side connectors",
"compliance": [
"HIPAA / HITECH (supports BAA)",
"SOC 2 (Type II) / SSAE18",
"ISO/IEC 27001",
"ISO/IEC 27018",
"Privacy Shield (historical reference)",
"GDPR (privacy controls)"
],
"certifications": [
"SOC 2 Type II",
"ISO/IEC 27001",
"ISO/IEC 27018",
"HIPAA-compliant offering (BAA available)"
],
"security_features": [
"Encryption in transit and at rest",
"Role-based access control (RBAC) / granular access",
"SSO/SAML support",
"Audit logs and activity monitoring",
"Two-factor authentication (2FA)",
"Private cloud deployment for PII/PHI",
"Data obfuscation / tokenization capabilities"
],
"privacy_features": [
"Business Associate Agreement (BAA) available",
"Consent capture and real-time opt-out enforcement",
"PII/PHI filtering and obfuscation",
"Anonymization/pseudonymization capabilities",
"Data minimization controls",
"Vendor DPA management"
],
"data_residency": "Default US HIPAA multi-tenant cloud; private-cloud option and cloud-region choices (via AWS/marketplace) for customer-specific residency",
"customers": [
"PG&E",
"Jawbone",
"VMware",
"Reddit",
"Airtable"
],
"user_reviews": [
"The tag manager is very good — slightly more technical than GTM but quite powerful.",
"Tealium provides a centralized, real-time platform for unifying customer data from multiple sources.",
"Steep learning curve for teams new to CDPs; implementation can be complex.",
"Support is responsive and helpful during onboarding.",
"Great for real-time audience stitching and event routing, but configuration can be time-consuming."
],
"ratings": [
"Gartner: Listed and reviewed on Gartner Peer Insights for Customer Data Platforms",
"G2: Multiple user reviews praising capabilities (see G2 Tealium Customer Data Hub reviews)",
"TrustRadius: Positive user reviews highlighting tag management and data stitching",
"Named a Leader in Gartner's first Magic Quadrant for Customer Data Platforms (2019)"
],
"support_channels": [
"email",
"phone",
"chat",
"ticketing",
"community"
],
"training_options": [
"documentation",
"webinars",
"live_online",
"onsite",
"certification"
],
"release_year": "2008",
"integration_partners": [
"Reddit",
"Databricks",
"AWS",
"Snowflake",
"Google Cloud",
"Microsoft Azure",
"Salesforce",
"Adobe",
"Marketo",
"Braze",
"Facebook/Meta Ads",
"Google Analytics",
"Shopify",
"Segment",
"Zendesk"
],
"id": "P1625",
"slug": "tealium",
"type": "product",
"version": "1.0",
"last_updated": "2025-09-07",
"links_json": {
"self": "https://www.healthaidb.com/software/tealium.json"
}
}