Snowplow

JSON twin: https://www.healthaidb.com/software/snowplow.json

Company Name

Snowplow

Product URL

https://snowplow.io

Company URL

https://snowplow.io

Categories

• infrastructure Management
• health Data Analytics
• ai Clinical Documentation Integrity
• real-time Data
• clinical Data Collection
• data Management
• data Integration
• cloud-based Solutions
• Data Infrastructure
• Analytics
• Ai Integration
• Real-time Processing
• Data Collection
• Data Enrichment
• Data Transformation
• Cloud Platforms
• Event Data

Summary

Snowplow is a real-time customer data infrastructure platform that enables organizations to collect, validate, and enrich event-level data, delivering it securely to cloud data platforms and integrating deep customer context into AI-powered applications.

Description

Snowplow provides a comprehensive suite for managing behavioral data, including tools for data collection, enrichment, and transformation. It supports real-time processing and integrates with various data destinations, facilitating advanced analytics and AI applications.

Api Available

yes

Certifications

• HIPAA
• GDPR
• CCPA
• ISO 27001
• SOC 2 Type 2

Company Founding

2012

Company Offices

• United Kingdom
• United States
• Canada
• Germany
• France
• Australia
• India
• Japan
• South Korea
• Brazil

Compliance

• HIPAA
• GDPR
• CCPA
• ISO 27001
• SOC 2 Type 2

Customers

• General Assembly
• Burberry
• Strava
• Samsung
• 1Password
• AutoTrader
• Secret
• Supercell
• Michael Kors
• Charlotte Tilbury

Data Residency

AWS, GCP, Azure regions

Data Standards

• FHIR
• HL7 v2
• DICOM
• SNOMED
• ICD-10

Deployment Model

• SaaS
• on_prem
• hybrid

Features

• Real-time data collection
• Data modeling
• Built-in analytics tools
• Customer Behavioral Data Profiles
• Identity resolution across platforms
• Ad-block resilient tracking
• Data quality management
• Event-level data collection
• Real-time data streaming
• Data governance
• Data privacy compliance
• Customizable data models
• Event-data cataloging
• Real-time user context
• Proactive engagement engine
• Low-latency API access
• Cloud-native deployment
• Git-backed management

Id

SW2258

Integration Partners

• AWS
• Databricks
• Snowflake
• Google Cloud Platform
• Microsoft Azure
• Confluent
• Census

Integrations

• Snowflake
• Databricks
• Google BigQuery
• Amazon S3
• Delta Lake
• Kafka
• AWS
• Google Cloud Platform
• Microsoft Azure
• Confluent
• Census

Languages Supported

• English
• Spanish
• French
• German
• Italian
• Portuguese
• Dutch
• Russian
• Chinese
• Japanese
• Korean
• Arabic
• Hindi
• Bengali
• Punjabi
• Telugu
• Marathi
• Tamil
• Urdu
• Gujarati

Last Updated

2025-10-11

License

commercial

Market Segment

• enterprise
• smb
• consumer

Optional Modules

• Snowplow Signals
• Profiles Store
• Interventions
• Extensions
• Accelerators
• Reverse ETL
• Audience Hub
• Integrations Catalog

Os Platforms

• Web
• iOS
• Android
• Windows
• macOS
• Linux

Pricing Details

Contact vendor for pricing information.

Pricing Model

subscription

Privacy Features

• BAA available
• Consent management
• Anonymization
• Data minimization

Product Code

SW2258

Product Name

Snowplow

Ratings

• 4.6/5 (31 reviews) - G2
• 4.6/5 (642 reviews) - Snowflake
• 4.2/5 (444 reviews) - Fivetran
• 4.5/5 (1,204 reviews) - Google Cloud BigQuery

Regions Available

• United States
• Canada
• United Kingdom
• European Union
• Australia
• India
• Japan
• South Korea
• Brazil
• Mexico
• South Africa
• Singapore
• New Zealand
• China
• Russia
• South America
• Southeast Asia
• Middle East
• Africa
• Europe

Related Urls

• https://github.com/snowplow/snowplow
• https://www.snowflake.com/powered-by/snowplow/
• https://elion.health/products/snowplow

Release Year

2012

Security Features

• Encryption
• RBAC
• SSO/SAML
• Audit logs
• 2FA
• DLP

Specialties

• Behavioral Data Management
• Real-time Analytics
• Ai Readiness
• Data Governance
• Data Quality

Support Channels

• email
• phone
• chat
• ticketing
• community
• 24x7

System Requirements

AWS, GCP, Azure

Target Users

• data engineers
• data scientists
• product managers
• marketing teams
• AI developers

Training Options

• documentation
• webinars
• live_online
• onsite
• certification

Type

product

User Reviews

• Snowplow was a game changer in our understanding of our customer behaviour.
• We love SnowPlow.
• Being data-driven through Snowplow.
• Event Tracking for all Line of Businesses - Capture different/desired data points for an event.
• Great tracking tool to own your own data at a granular level with less cost.
• Extremely Customizable Event Driven Analytics.
• Flexibility, quality, support.
• Easy to get up and running.

Version

1.0

Alternatives

See related products

Canonical JSON

{
  "product_name": "Snowplow",
  "company_name": "Snowplow",
  "product_url": "https://snowplow.io",
  "company_url": "https://snowplow.io",
  "related_urls": [
    "https://github.com/snowplow/snowplow",
    "https://www.snowflake.com/powered-by/snowplow/",
    "https://elion.health/products/snowplow"
  ],
  "product_code": "SW2258",
  "summary": "Snowplow is a real-time customer data infrastructure platform that enables organizations to collect, validate, and enrich event-level data, delivering it securely to cloud data platforms and integrating deep customer context into AI-powered applications.",
  "description": "Snowplow provides a comprehensive suite for managing behavioral data, including tools for data collection, enrichment, and transformation. It supports real-time processing and integrates with various data destinations, facilitating advanced analytics and AI applications.",
  "categories": [
    "infrastructure Management",
    "health Data Analytics",
    "ai Clinical Documentation Integrity",
    "real-time Data",
    "clinical Data Collection",
    "data Management",
    "data Integration",
    "cloud-based Solutions",
    "Data Infrastructure",
    "Analytics",
    "Ai Integration",
    "Real-time Processing",
    "Data Collection",
    "Data Enrichment",
    "Data Transformation",
    "Data Integration",
    "Cloud Platforms",
    "Event Data"
  ],
  "market_segment": [
    "enterprise",
    "smb",
    "consumer"
  ],
  "target_users": [
    "data engineers",
    "data scientists",
    "product managers",
    "marketing teams",
    "AI developers"
  ],
  "specialties": [
    "Behavioral Data Management",
    "Real-time Analytics",
    "Ai Readiness",
    "Data Governance",
    "Data Quality"
  ],
  "regions_available": [
    "United States",
    "Canada",
    "United Kingdom",
    "European Union",
    "Australia",
    "India",
    "Japan",
    "South Korea",
    "Brazil",
    "Mexico",
    "South Africa",
    "Singapore",
    "New Zealand",
    "China",
    "Russia",
    "South America",
    "Southeast Asia",
    "Middle East",
    "Africa",
    "Europe"
  ],
  "languages_supported": [
    "English",
    "Spanish",
    "French",
    "German",
    "Italian",
    "Portuguese",
    "Dutch",
    "Russian",
    "Chinese",
    "Japanese",
    "Korean",
    "Arabic",
    "Hindi",
    "Bengali",
    "Punjabi",
    "Telugu",
    "Marathi",
    "Tamil",
    "Urdu",
    "Gujarati"
  ],
  "pricing_model": "subscription",
  "pricing_details": "Contact vendor for pricing information.",
  "license": "commercial",
  "company_offices": [
    "United Kingdom",
    "United States",
    "Canada",
    "Germany",
    "France",
    "Australia",
    "India",
    "Japan",
    "South Korea",
    "Brazil"
  ],
  "company_founding": "2012",
  "deployment_model": [
    "SaaS",
    "on_prem",
    "hybrid"
  ],
  "os_platforms": [
    "Web",
    "iOS",
    "Android",
    "Windows",
    "macOS",
    "Linux"
  ],
  "features": [
    "Real-time data collection",
    "Data modeling",
    "Built-in analytics tools",
    "Customer Behavioral Data Profiles",
    "Identity resolution across platforms",
    "Ad-block resilient tracking",
    "Data quality management",
    "Event-level data collection",
    "Real-time data streaming",
    "Data governance",
    "Data privacy compliance",
    "Customizable data models",
    "Event-data cataloging",
    "Real-time user context",
    "Proactive engagement engine",
    "Low-latency API access",
    "Cloud-native deployment",
    "Git-backed management"
  ],
  "optional_modules": [
    "Snowplow Signals",
    "Profiles Store",
    "Interventions",
    "Extensions",
    "Accelerators",
    "Reverse ETL",
    "Audience Hub",
    "Integrations Catalog"
  ],
  "integrations": [
    "Snowflake",
    "Databricks",
    "Google BigQuery",
    "Amazon S3",
    "Delta Lake",
    "Kafka",
    "AWS",
    "Google Cloud Platform",
    "Microsoft Azure",
    "Confluent",
    "Census"
  ],
  "data_standards": [
    "FHIR",
    "HL7 v2",
    "DICOM",
    "SNOMED",
    "ICD-10"
  ],
  "api_available": "yes",
  "system_requirements": "AWS, GCP, Azure",
  "compliance": [
    "HIPAA",
    "GDPR",
    "CCPA",
    "ISO 27001",
    "SOC 2 Type 2"
  ],
  "certifications": [
    "HIPAA",
    "GDPR",
    "CCPA",
    "ISO 27001",
    "SOC 2 Type 2"
  ],
  "security_features": [
    "Encryption",
    "RBAC",
    "SSO/SAML",
    "Audit logs",
    "2FA",
    "DLP"
  ],
  "privacy_features": [
    "BAA available",
    "Consent management",
    "Anonymization",
    "Data minimization"
  ],
  "data_residency": "AWS, GCP, Azure regions",
  "customers": [
    "General Assembly",
    "Burberry",
    "Strava",
    "Samsung",
    "1Password",
    "AutoTrader",
    "Secret",
    "Supercell",
    "Michael Kors",
    "Charlotte Tilbury"
  ],
  "user_reviews": [
    "Snowplow was a game changer in our understanding of our customer behaviour.",
    "We love SnowPlow.",
    "Being data-driven through Snowplow.",
    "Event Tracking for all Line of Businesses - Capture different/desired data points for an event.",
    "Great tracking tool to own your own data at a granular level with less cost.",
    "Extremely Customizable Event Driven Analytics.",
    "Flexibility, quality, support.",
    "Easy to get up and running."
  ],
  "ratings": [
    "4.6/5 (31 reviews) - G2",
    "4.6/5 (642 reviews) - Snowflake",
    "4.2/5 (444 reviews) - Fivetran",
    "4.5/5 (1,204 reviews) - Google Cloud BigQuery"
  ],
  "support_channels": [
    "email",
    "phone",
    "chat",
    "ticketing",
    "community",
    "24x7"
  ],
  "training_options": [
    "documentation",
    "webinars",
    "live_online",
    "onsite",
    "certification"
  ],
  "release_year": "2012",
  "integration_partners": [
    "AWS",
    "Databricks",
    "Snowflake",
    "Google Cloud Platform",
    "Microsoft Azure",
    "Confluent",
    "Census"
  ],
  "id": "SW2258",
  "slug": "snowplow",
  "type": "product",
  "version": "1.0",
  "last_updated": "2025-10-11",
  "links_json": {
    "self": "https://www.healthaidb.com/software/snowplow.json"
  }
}