purplelab

JSON twin: https://www.healthaidb.com/software/purplelab.json

Company Name

PurpleLab

Product URL

https://purplelab.com/platform/

Company URL

https://purplelab.com

Categories

Summary

PurpleLab HealthNexus is a cloud-based healthcare analytics platform that delivers harmonized real-world data (claims, provider, payer, SDOH, mortality) and no-code / API access to rapid RWD insights for life sciences, agencies, payers and providers.

Description

HealthNexus ingests and semantically harmonizes large-scale healthcare transactions into a common data model, provides 200k+ clinically validated concept groups and mastered reporting dimensions (patients, providers, payers, locations), and exposes on-demand reporting via a no-code UI and APIs. The platform supports de-identified, HIPAA-compliant patient-level RWD, claims exploration, provider profiling, audience building, campaign activation and measurement, and partnerships for secure linkage (e.g., Datavant).

Api Available

yes

Certifications

Company Founding

2016

Company Offices

Compliance

Customers

Data Residency

Data Standards

Deployment Model

Features

Id

P1346

Integration Partners

Integrations

Languages Supported

Last Updated

2025-09-07

License

proprietary / commercial

Links

Market Segment

Optional Modules

Os Platforms

Pricing Details

Contact vendor for pricing; demo available and vendor indicates options for demo or free trial—contact PurpleLab for tiers and trial details.

Pricing Model

enterprise_quote

Privacy Features

Ratings

Regions Available

Release Year

2021

Security Features

Specialties

Support Channels

System Requirements

Target Users

Training Options

Type

product

User Reviews

Version

1.0

Canonical JSON

{
  "company_name": "PurpleLab",
  "company_url": "https://purplelab.com",
  "company_offices": [
    "United States"
  ],
  "company_founding": "2016",
  "product_url": "https://purplelab.com/platform/",
  "categories": [
    "analytics",
    "real-world data",
    "clinical",
    "commercial",
    "provider profiling",
    "HEOR",
    "measurement & optimization"
  ],
  "market_segment": [
    "enterprise"
  ],
  "links": [
    "https://purplelab.com/",
    "https://purplelab.com/platform/",
    "https://purplelab.com/solutions/",
    "https://purplelab.com/company/",
    "https://purplelab.com/contact-us/",
    "https://purplelab.com/demo/",
    "https://purplelab.com/leadership/",
    "https://www.businesswire.com/news/home/20220912005054/en/PurpleLab-Inc.-Raises-%2440M-in-Funding-from-Primus-Capital",
    "https://www.datavant.com/press-release/purplelab-announces-partnership-with-datavant-to-enhance-insights-on-its-healthnexus-platform",
    "https://www.linkedin.com/company/purplelab-inc"
  ],
  "summary": "PurpleLab HealthNexus is a cloud-based healthcare analytics platform that delivers harmonized real-world data (claims, provider, payer, SDOH, mortality) and no-code / API access to rapid RWD insights for life sciences, agencies, payers and providers.",
  "description": "HealthNexus ingests and semantically harmonizes large-scale healthcare transactions into a common data model, provides 200k+ clinically validated concept groups and mastered reporting dimensions (patients, providers, payers, locations), and exposes on-demand reporting via a no-code UI and APIs. The platform supports de-identified, HIPAA-compliant patient-level RWD, claims exploration, provider profiling, audience building, campaign activation and measurement, and partnerships for secure linkage (e.g., Datavant).",
  "target_users": [
    "life sciences analysts (HEOR/RWE)",
    "commercial pharmaceutical teams",
    "medical device commercial teams",
    "agency/media planners",
    "marketing measurement teams",
    "payers",
    "provider organizations",
    "data scientists / analysts",
    "market access teams"
  ],
  "specialties": [
    "healthcare analytics",
    "real-world evidence / RWD",
    "health economics and outcomes research (HEOR)",
    "commercial pharma analytics",
    "medical device analytics",
    "payer analytics",
    "provider profiling",
    "digital campaign measurement"
  ],
  "regions_available": [
    "United States"
  ],
  "languages_supported": [
    "English"
  ],
  "pricing_model": "enterprise_quote",
  "pricing_details": "Contact vendor for pricing; demo available and vendor indicates options for demo or free trial—contact PurpleLab for tiers and trial details.",
  "license": "proprietary / commercial",
  "deployment_model": [
    "SaaS"
  ],
  "os_platforms": [
    "Web"
  ],
  "features": [
    "Real-world data (RWD) ingestion and harmonization into a common data model",
    "API-first access to pre-built reports and data streams",
    "No-code query and report builder with templates",
    "On-demand analytics and near real-time reporting",
    "Pre-packaged clinically validated concept groups (200k+)",
    "Provider, payer, patient and supplier masterfiles with affiliation hierarchies",
    "Semantic harmonization / vocabulary crosswalks",
    "Enrichment with RAFs, SDOH attributes, and death registry",
    "Batch and transaction-level data extraction",
    "Managed de-identified patient-level data warehouse (Datavant De-ID)"
  ],
  "optional_modules": [
    "Provider Data Management",
    "Audience Builder",
    "Measurement & Optimization / Campaign Activation",
    "Pre-built Provider and Payer Reports"
  ],
  "integrations": [
    "Datavant (de-identification / tokenization)",
    "Adtech partners (PulsePoint, DeepIntent, Viant, Kargo, StackAdapt, VDX/VDXTV, Nexxen)",
    "Customer first‑party data via API"
  ],
  "data_standards": [
    "FHIR",
    "HL7 v2",
    "Common data model (proprietary mapping)",
    "ICD-10",
    "NPI"
  ],
  "api_available": "yes",
  "system_requirements": "",
  "compliance": [
    "HIPAA (managed de-identification)",
    "Privacy compliance / Do Not Sell controls"
  ],
  "certifications": [
    "SOC (indicated)",
    "HITRUST (indicated)",
    "AMIA (membership / corporate member)"
  ],
  "security_features": [
    "De-identification (Datavant)",
    "Encryption (in transit and at rest)",
    "Role-based access control (RBAC)",
    "Audit logging",
    "Secure login / customer portal"
  ],
  "privacy_features": [
    "HIPAA-compliant de-identification",
    "Business Associate Agreement (BAA) available",
    "Data minimization via de-ID"
  ],
  "data_residency": "",
  "customers": [
    "Cadent",
    "Lucid",
    "PulsePoint",
    "Proximic by Comscore",
    "MiQ",
    "Simulmedia",
    "Paraxel",
    "Viant",
    "Basis Technologies",
    "DeepIntent",
    "Kargo",
    "StackAdapt",
    "VDX.tv",
    "Nexxen"
  ],
  "user_reviews": [
    "https://purplelab.com ever hear of this or anything like it? Is it hipaa compliant?",
    "I would have PL push audiences from the back end as a custom audience in TTD vs. pushing the audience to your seat.",
    "You don't need to use another platform. I think some like PurpleLab are in the marketplace and definitely have the integrations.",
    "Dozens of brokers are selling pregnancy data post-Roe — PurpleLab shows up in lists of data brokers being discussed.",
    "PurpleLab appears in programmatic discussions as a vendor for healthcare audience targeting."
  ],
  "ratings": [],
  "support_channels": [
    "email",
    "phone",
    "ticketing",
    "portal"
  ],
  "training_options": [
    "documentation",
    "webinars",
    "videos",
    "whitepapers",
    "live_online"
  ],
  "release_year": "2021",
  "integration_partners": [
    "Cadent",
    "Lucid",
    "PulsePoint",
    "Proximic by Comscore",
    "MiQ",
    "Simulmedia",
    "Paraxel",
    "Viant",
    "Basis Technologies",
    "DeepIntent",
    "Kargo",
    "StackAdapt",
    "VDX.tv",
    "Nexxen"
  ],
  "id": "P1346",
  "slug": "purplelab",
  "type": "product",
  "version": "1.0",
  "last_updated": "2025-09-07",
  "links_json": {
    "self": "https://www.healthaidb.com/software/purplelab.json"
  }
}