PeopleCore

JSON twin: https://www.healthaidb.com/software/peoplecore.json

Company Name

AnalyticsIQ

Product URL

https://www.analytics-iq.com/peoplecore

Company URL

https://www.analytics-iq.com

Categories

• administrative Operations
• health Data Analytics
• marketing Automation
• Administrative
• Analytics
• Marketing
• Data & Analytics

Summary

PeopleCore is a consumer marketing database by AnalyticsIQ that offers predictive, people-based data to enhance healthcare provider engagement and targeting strategies.

Description

PeopleCore is a comprehensive consumer marketing database developed by AnalyticsIQ, featuring over 100 unique attributes covering more than 264 million individuals. It integrates demographic, psychographic, and behavioral data to provide a 360-degree view of consumers, enabling healthcare marketers to craft personalized and effective campaigns. The database includes specialized segments such as HealthIQ, which offers insights into health and wellness behaviors, and CharityIQ, focusing on giving behaviors and preferences. Additionally, PeopleCore supports linkage with National Provider Identifiers (NPIs), allowing for enriched healthcare provider data and improved targeting capabilities. This integration facilitates a deeper understanding of healthcare providers as individuals, enhancing engagement and marketing outcomes. PeopleCore is accessible via SaaS deployment and data feeds through platforms like AWS Data Exchange, ensuring flexibility and scalability for various marketing and analytics needs.

Api Available

yes

Certifications

• FDA 510(k)
• CE/MDR
• ONC
• ISO 27001

Company Founding

2007

Company Offices

• United States

Compliance

• CCPA
• State U.S. privacy laws
• OneTrust-powered consent/opt-out mechanisms

Customers

Data Residency

U.S. resident data only

Data Standards

• NPI (National Provider Identifier)
• Social Determinants of Health (SDOH)

Deployment Model

• SaaS
• data feeds/marketplace (AWS Data Exchange)

Features

• PeopleCore consumer/person-level database (demographics, behaviors, predictors)
• Connection+ B2B2C linkage / identity linkage
• BusinessCore B2B data
• Predictive audience segments and profiles
• Modeling & analytics / audience creation
• Targeted advertising activation across channels (direct mail, mobile, online, email, CTV)
• Linkage & identity resolution / onboarding
• Custom survey deployment and psychographic research
• HealthIQ: health & wellness personas, SDoH, wellness score

Id

SW0880

Integration Partners

• Insider
• Klaviyo
• Dotdigital
• Totango
• Fullstory
• Planhat
• WebEngage
• Iterable
• Bloomreach
• Catalyst

Integrations

• AWS Data Exchange
• Snowflake Marketplace
• LiveRamp
• Doceree
• Sight Outcomes Research Collaborative (SOURCE)

Languages Supported

• English

Last Updated

2025-10-11

License

commercial

Market Segment

• enterprise
• smb

Optional Modules

• Custom psychographic research/survey panels
• Channel activation packages (email/mobile/CTV)
• Audience onboarding/linkage services
• Data sample & bespoke data product builds

Os Platforms

• Web

Pricing Details

Contact vendor for pricing information.

Pricing Model

subscription

Privacy Features

• Consumer privacy portal (OneTrust) for access/opt-out/deletion requests
• Do Not Sell/Share and targeted advertising opt-out controls
• Support for state consumer privacy rights (access/correction/deletion/portability)
• Ability to limit use of sensitive personal information (per policy)

Product Code

SW0880

Product Name

PeopleCore

Ratings

• 4.0 out of 5 (G2)
• 4.5 out of 5 (G2)
• 4.8 out of 5 (G2)
• 4.6 out of 5 (G2)
• 4.3 out of 5 (G2)
• 4.4 out of 5 (G2)

Regions Available

• United States

Related Urls

• https://www.inc.com/profile/analyticsiq
• https://boathousecapital.com/boathouse-capital-successfully-exits-analyticsiq/
• https://www.marketingdive.com/press-release/20240205-analyticsiq-and-claritas-expand-partnership-to-boost-results-for-financial/
• https://www.visualvisitor.com/companies/6337485/analyticsiq
• https://datasciconnect.com/analyticsiq/
• https://www.einpresswire.com/article/825905780/alliant-acquires-analyticsiq-to-deliver-the-future-of-people-based-marketing-data
• https://www.nbc4i.com/business/press-releases/ein-presswire/702078109/analyticsiq-announces-release-of-actionable-data-offering-insight-into-consumer-marketing-channel-preference-behaviors/
• https://www.prnewswire.com/news-releases/analyticsiq-joins-narratives-data-streaming-platform-to-transparently-and-confidently-connect-data-users-with-a-360-degree-view-of-individuals-301159683.html
• https://prizmdigital.nielsen.com/news/analyticsiq-and-claritas-expand-partnership-to-boost-results-for-financial-services-marketers-with-pycle-premier/
• https://elion.health/products/analyticsiq

Release Year

2015

Security Features

• Technical, physical and organizational security measures
• Use of cloud hosting/third-party cloud providers

Specialties

• Healthcare Marketing
• Provider Engagement
• Consumer Data Analytics
• Health And Wellness Insights
• Charity And Giving Behaviors

Support Channels

• email
• phone
• chat
• ticketing
• community
• 24x7

System Requirements

Target Users

• marketers
• pharmaceutical companies
• healthcare agencies
• data analysts

Training Options

• documentation
• webinars
• live_online
• onsite
• certification

Type

product

User Reviews

Version

1.0

Alternatives

See related products

Canonical JSON

{
  "product_name": "PeopleCore",
  "company_name": "AnalyticsIQ",
  "product_url": "https://www.analytics-iq.com/peoplecore",
  "company_url": "https://www.analytics-iq.com",
  "related_urls": [
    "https://www.inc.com/profile/analyticsiq",
    "https://boathousecapital.com/boathouse-capital-successfully-exits-analyticsiq/",
    "https://www.marketingdive.com/press-release/20240205-analyticsiq-and-claritas-expand-partnership-to-boost-results-for-financial/",
    "https://www.visualvisitor.com/companies/6337485/analyticsiq",
    "https://datasciconnect.com/analyticsiq/",
    "https://www.einpresswire.com/article/825905780/alliant-acquires-analyticsiq-to-deliver-the-future-of-people-based-marketing-data",
    "https://www.nbc4i.com/business/press-releases/ein-presswire/702078109/analyticsiq-announces-release-of-actionable-data-offering-insight-into-consumer-marketing-channel-preference-behaviors/",
    "https://www.prnewswire.com/news-releases/analyticsiq-joins-narratives-data-streaming-platform-to-transparently-and-confidently-connect-data-users-with-a-360-degree-view-of-individuals-301159683.html",
    "https://prizmdigital.nielsen.com/news/analyticsiq-and-claritas-expand-partnership-to-boost-results-for-financial-services-marketers-with-pycle-premier/",
    "https://elion.health/products/analyticsiq"
  ],
  "product_code": "SW0880",
  "summary": "PeopleCore is a consumer marketing database by AnalyticsIQ that offers predictive, people-based data to enhance healthcare provider engagement and targeting strategies.",
  "description": "PeopleCore is a comprehensive consumer marketing database developed by AnalyticsIQ, featuring over 100 unique attributes covering more than 264 million individuals. It integrates demographic, psychographic, and behavioral data to provide a 360-degree view of consumers, enabling healthcare marketers to craft personalized and effective campaigns. The database includes specialized segments such as HealthIQ, which offers insights into health and wellness behaviors, and CharityIQ, focusing on giving behaviors and preferences. Additionally, PeopleCore supports linkage with National Provider Identifiers (NPIs), allowing for enriched healthcare provider data and improved targeting capabilities. This integration facilitates a deeper understanding of healthcare providers as individuals, enhancing engagement and marketing outcomes. PeopleCore is accessible via SaaS deployment and data feeds through platforms like AWS Data Exchange, ensuring flexibility and scalability for various marketing and analytics needs.",
  "categories": [
    "administrative Operations",
    "health Data Analytics",
    "marketing Automation",
    "Administrative",
    "Analytics",
    "Marketing",
    "Data & Analytics"
  ],
  "market_segment": [
    "enterprise",
    "smb"
  ],
  "target_users": [
    "marketers",
    "pharmaceutical companies",
    "healthcare agencies",
    "data analysts"
  ],
  "specialties": [
    "Healthcare Marketing",
    "Provider Engagement",
    "Consumer Data Analytics",
    "Health And Wellness Insights",
    "Charity And Giving Behaviors"
  ],
  "regions_available": [
    "United States"
  ],
  "languages_supported": [
    "English"
  ],
  "pricing_model": "subscription",
  "pricing_details": "Contact vendor for pricing information.",
  "license": "commercial",
  "company_offices": [
    "United States"
  ],
  "company_founding": "2007",
  "deployment_model": [
    "SaaS",
    "data feeds/marketplace (AWS Data Exchange)"
  ],
  "os_platforms": [
    "Web"
  ],
  "features": [
    "PeopleCore consumer/person-level database (demographics, behaviors, predictors)",
    "Connection+ B2B2C linkage / identity linkage",
    "BusinessCore B2B data",
    "Predictive audience segments and profiles",
    "Modeling & analytics / audience creation",
    "Targeted advertising activation across channels (direct mail, mobile, online, email, CTV)",
    "Linkage & identity resolution / onboarding",
    "Custom survey deployment and psychographic research",
    "HealthIQ: health & wellness personas, SDoH, wellness score"
  ],
  "optional_modules": [
    "Custom psychographic research/survey panels",
    "Channel activation packages (email/mobile/CTV)",
    "Audience onboarding/linkage services",
    "Data sample & bespoke data product builds"
  ],
  "integrations": [
    "AWS Data Exchange",
    "Snowflake Marketplace",
    "LiveRamp",
    "Doceree",
    "Sight Outcomes Research Collaborative (SOURCE)"
  ],
  "data_standards": [
    "NPI (National Provider Identifier)",
    "Social Determinants of Health (SDOH)"
  ],
  "api_available": "yes",
  "system_requirements": "",
  "compliance": [
    "CCPA",
    "State U.S. privacy laws",
    "OneTrust-powered consent/opt-out mechanisms"
  ],
  "certifications": [
    "FDA 510(k)",
    "CE/MDR",
    "ONC",
    "ISO 27001"
  ],
  "security_features": [
    "Technical, physical and organizational security measures",
    "Use of cloud hosting/third-party cloud providers"
  ],
  "privacy_features": [
    "Consumer privacy portal (OneTrust) for access/opt-out/deletion requests",
    "Do Not Sell/Share and targeted advertising opt-out controls",
    "Support for state consumer privacy rights (access/correction/deletion/portability)",
    "Ability to limit use of sensitive personal information (per policy)"
  ],
  "data_residency": "U.S. resident data only",
  "customers": [],
  "user_reviews": [],
  "ratings": [
    "4.0 out of 5 (G2)",
    "4.5 out of 5 (G2)",
    "4.8 out of 5 (G2)",
    "4.6 out of 5 (G2)",
    "4.3 out of 5 (G2)",
    "4.4 out of 5 (G2)"
  ],
  "support_channels": [
    "email",
    "phone",
    "chat",
    "ticketing",
    "community",
    "24x7"
  ],
  "training_options": [
    "documentation",
    "webinars",
    "live_online",
    "onsite",
    "certification"
  ],
  "release_year": "2015",
  "integration_partners": [
    "Insider",
    "Klaviyo",
    "Dotdigital",
    "Totango",
    "Fullstory",
    "Planhat",
    "WebEngage",
    "Iterable",
    "Bloomreach",
    "Catalyst"
  ],
  "id": "SW0880",
  "slug": "peoplecore",
  "type": "product",
  "version": "1.0",
  "last_updated": "2025-10-11",
  "links_json": {
    "self": "https://www.healthaidb.com/software/peoplecore.json"
  }
}