Orchestrated Customer Engagement

JSON twin: https://www.healthaidb.com/software/orchestrated-customer-engagement.json

Company Name

IQVIA

Product URL

https://www.iqvia.com/products/orchestrated-customer-engagement

Company URL

https://www.iqvia.com

Categories

• business Management
• sales Enablement
• marketing Automation
• clinical Care
• patient Engagement
• ai Clinical Documentation Integrity
• clinical Decision Support
• cloud-based Solutions
• health Data Analytics
• research
• provider Management
• Commercial
• Sales
• Marketing
• Medical
• Customer Engagement
• Artificial Intelligence
• Cloud-based
• Analytics
• Life Sciences
• Healthcare Professionals

Summary

IQVIA's Orchestrated Customer Engagement (OCE) is a platform that integrates sales, marketing, and medical functions to enhance customer interactions in the life sciences industry.

Description

Orchestrated Customer Engagement (OCE) is a commercial technology solution developed by IQVIA to unify sales, marketing, and medical functions within life sciences organizations. It leverages artificial intelligence and intuitive user interfaces to provide real-time intelligence, enabling personalized and optimized healthcare professional (HCP) engagements across multiple channels. OCE is built on platforms such as Salesforce.com, MuleSoft, Amazon Web Services, Heroku, and Box, and is designed to integrate seamlessly with other IQVIA solutions like CRM and Master Data Management. The platform has been adopted by over 30 life sciences companies, including top-20 global pharmaceutical companies, Novo Nordisk and Roche, to streamline processes and improve customer relationships. In April 2024, IQVIA expanded its partnership with Salesforce to accelerate the development of Salesforce’s Life Sciences Cloud, aiming to provide a unified, end-to-end engagement platform for the life sciences industry. ([iqvia.com](https://www.iqvia.com/newsroom/2017/12/iqvia-launches-orchestrated-customer-engagement?utm_source=openai))

Api Available

yes

Certifications

• FDA 510(k)
• CE/MDR
• ONC
• ISO

Company Founding

2016

Company Offices

• United States
• United Kingdom
• Germany
• France
• Italy
• Spain
• Canada
• Australia
• India
• China

Compliance

• HIPAA
• GDPR
• HITECH
• SOC 2
• ISO 27001

Customers

Data Residency

US/EU regions

Data Standards

• FHIR
• HL7 v2
• DICOM
• SNOMED
• ICD-10

Deployment Model

• SaaS

Features

• Real-time intelligence embedding
• Personalized healthcare professional (HCP) engagement
• Multichannel marketing coordination
• Sales force effectiveness enhancement
• Medical affairs integration
• Market access support
• Home office operations optimization
• Predictive analytics
• Machine learning capabilities
• Next Best Action recommendations
• AI-driven insights
• User-friendly interface
• API layer for application and data integration
• Cross-functional collaboration facilitation
• Customer trust and loyalty building
• Compliance with industry standards
• Data-driven decision-making support
• Customer segmentation and targeting
• Performance optimization tools
• Customer experience enhancement

Id

SW2779

Integration Partners

Integrations

• Salesforce.com
• Mulesoft
• Amazon Web Services
• Heroku
• Reltio
• Ada AI
• Apollo User Interface
• Lexi API Layer

Languages Supported

• English
• Spanish
• French
• German
• Italian
• Portuguese
• Dutch
• Russian
• Chinese
• Japanese
• Korean
• Arabic
• Hindi
• Bengali
• Punjabi
• Gujarati
• Tamil
• Telugu
• Marathi
• Malayalam

Last Updated

2025-10-11

License

commercial

Market Segment

• enterprise
• smb

Optional Modules

• OCE+
• OCE Remote Engagement
• OCE Personal
• OCE Digital
• OCE Connect
• OCE Optimizer
• OCE Apps
• Orchestrated Thought Leader Engagement

Os Platforms

• Web
• iOS
• Android

Pricing Details

Contact vendor for pricing information.

Pricing Model

subscription

Privacy Features

• BAA available
• Consent management
• Anonymization
• Data minimization

Product Code

SW2779

Product Name

Orchestrated Customer Engagement

Ratings

• 4.3/5 (14 reviews) - G2
• 4.3/5 (18 reviews) - G2
• 4.9/5 (110 reviews) - G2
• 4.5/5 (5 reviews) - G2

Regions Available

• North America
• Europe
• Asia
• Africa
• Australia
• South America
• Middle East
• CIS countries
• China
• India
• Japan
• South Korea
• Brazil
• Mexico
• Argentina
• Chile
• Colombia
• Peru
• Venezuela
• Ecuador

Related Urls

Release Year

2016

Security Features

• Encryption
• RBAC
• SSO/SAML
• Audit logs
• 2FA
• DLP

Specialties

• Pharmaceuticals
• Biotechnology
• Medical Devices
• Healthcare Services
• Healthcare Analytics
• Clinical Research
• Regulatory Affairs
• Healthcare Consulting
• Healthcare It
• Healthcare Data Management
• Healthcare Marketing
• Healthcare Sales
• Healthcare Customer Service
• Healthcare Compliance
• Healthcare Training
• Healthcare Education
• Healthcare Policy
• Healthcare Strategy
• Healthcare Operations
• Healthcare Supply Chain

Support Channels

• email
• phone
• chat
• ticketing
• community
• 24x7

System Requirements

Salesforce.com, Amazon Web Services, Heroku, Reltio

Target Users

• sales representatives
• marketing managers
• medical science liaisons
• account managers
• life sciences representatives

Training Options

• documentation
• webinars
• live_online
• onsite
• certification

Type

product

User Reviews

• IQVIA has a very user-friendly interface. It is extremely easy to build queries on IQVIA. It also provides us with detailed methodology documents, so if a new user starts to use the platform and is unaware of terms such as ATC level classifications, they can easily understand the same using the methodology document.
• Accurancy, covering all over the globe with best practices and new methodologies.
• Helpful for market analysis, competition mapping, and decision-making. Good data to manipulate using Excel tools to our advantage. The best resource, I believe, for comparison is product to product and within the specific category.
• Detailed data concerning the product - geography, channel and category wise. Effective for competition landscaping. Enables decision-making on pricing, sales, etc.
• New online platform is very user friendly.
• Iqvia is the easiest way to find healthcare data, no matter where you are. It is one of the best platforms to gain data that will help you in your research. Their AI-powered solutions for healthcare are impressive. Iqvia also provides advanced analytics and solutions for healthcare companies. It recently launched CDAS, a clinical data analytics platform that is top-notch. The blogs and case studies help you better in research and gaining knowledge about the healthcare sector.
• Easy to find information on different health issues.
• They are efficient, accurate, and timely.
• IQVIA helps to gain a better insight into what drugs need to be used and helps those in getting faster FDA approval. It does conduct clinical trials on subject data and thus helps in better validation of the drug results.

Version

1.0

Alternatives

See related products

Canonical JSON

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  "product_name": "Orchestrated Customer Engagement",
  "company_name": "IQVIA",
  "product_url": "https://www.iqvia.com/products/orchestrated-customer-engagement",
  "company_url": "https://www.iqvia.com",
  "related_urls": [],
  "product_code": "SW2779",
  "summary": "IQVIA's Orchestrated Customer Engagement (OCE) is a platform that integrates sales, marketing, and medical functions to enhance customer interactions in the life sciences industry.",
  "description": "Orchestrated Customer Engagement (OCE) is a commercial technology solution developed by IQVIA to unify sales, marketing, and medical functions within life sciences organizations. It leverages artificial intelligence and intuitive user interfaces to provide real-time intelligence, enabling personalized and optimized healthcare professional (HCP) engagements across multiple channels. OCE is built on platforms such as Salesforce.com, MuleSoft, Amazon Web Services, Heroku, and Box, and is designed to integrate seamlessly with other IQVIA solutions like CRM and Master Data Management. The platform has been adopted by over 30 life sciences companies, including top-20 global pharmaceutical companies, Novo Nordisk and Roche, to streamline processes and improve customer relationships. In April 2024, IQVIA expanded its partnership with Salesforce to accelerate the development of Salesforce’s Life Sciences Cloud, aiming to provide a unified, end-to-end engagement platform for the life sciences industry. ([iqvia.com](https://www.iqvia.com/newsroom/2017/12/iqvia-launches-orchestrated-customer-engagement?utm_source=openai))",
  "categories": [
    "business Management",
    "sales Enablement",
    "marketing Automation",
    "clinical Care",
    "patient Engagement",
    "ai Clinical Documentation Integrity",
    "clinical Decision Support",
    "cloud-based Solutions",
    "health Data Analytics",
    "research",
    "provider Management",
    "Commercial",
    "Sales",
    "Marketing",
    "Medical",
    "Customer Engagement",
    "Artificial Intelligence",
    "Cloud-based",
    "Analytics",
    "Life Sciences",
    "Healthcare Professionals"
  ],
  "market_segment": [
    "enterprise",
    "smb"
  ],
  "target_users": [
    "sales representatives",
    "marketing managers",
    "medical science liaisons",
    "account managers",
    "life sciences representatives"
  ],
  "specialties": [
    "Pharmaceuticals",
    "Biotechnology",
    "Medical Devices",
    "Healthcare Services",
    "Healthcare Analytics",
    "Clinical Research",
    "Regulatory Affairs",
    "Healthcare Consulting",
    "Healthcare It",
    "Healthcare Data Management",
    "Healthcare Marketing",
    "Healthcare Sales",
    "Healthcare Customer Service",
    "Healthcare Compliance",
    "Healthcare Training",
    "Healthcare Education",
    "Healthcare Policy",
    "Healthcare Strategy",
    "Healthcare Operations",
    "Healthcare Supply Chain"
  ],
  "regions_available": [
    "North America",
    "Europe",
    "Asia",
    "Africa",
    "Australia",
    "South America",
    "Middle East",
    "CIS countries",
    "China",
    "India",
    "Japan",
    "South Korea",
    "Brazil",
    "Mexico",
    "Argentina",
    "Chile",
    "Colombia",
    "Peru",
    "Venezuela",
    "Ecuador"
  ],
  "languages_supported": [
    "English",
    "Spanish",
    "French",
    "German",
    "Italian",
    "Portuguese",
    "Dutch",
    "Russian",
    "Chinese",
    "Japanese",
    "Korean",
    "Arabic",
    "Hindi",
    "Bengali",
    "Punjabi",
    "Gujarati",
    "Tamil",
    "Telugu",
    "Marathi",
    "Malayalam"
  ],
  "pricing_model": "subscription",
  "pricing_details": "Contact vendor for pricing information.",
  "license": "commercial",
  "company_offices": [
    "United States",
    "United Kingdom",
    "Germany",
    "France",
    "Italy",
    "Spain",
    "Canada",
    "Australia",
    "India",
    "China"
  ],
  "company_founding": "2016",
  "deployment_model": [
    "SaaS"
  ],
  "os_platforms": [
    "Web",
    "iOS",
    "Android"
  ],
  "features": [
    "Real-time intelligence embedding",
    "Personalized healthcare professional (HCP) engagement",
    "Multichannel marketing coordination",
    "Sales force effectiveness enhancement",
    "Medical affairs integration",
    "Market access support",
    "Home office operations optimization",
    "Predictive analytics",
    "Machine learning capabilities",
    "Next Best Action recommendations",
    "AI-driven insights",
    "User-friendly interface",
    "API layer for application and data integration",
    "Cross-functional collaboration facilitation",
    "Customer trust and loyalty building",
    "Compliance with industry standards",
    "Data-driven decision-making support",
    "Customer segmentation and targeting",
    "Performance optimization tools",
    "Customer experience enhancement"
  ],
  "optional_modules": [
    "OCE+",
    "OCE Remote Engagement",
    "OCE Personal",
    "OCE Digital",
    "OCE Connect",
    "OCE Optimizer",
    "OCE Apps",
    "Orchestrated Thought Leader Engagement"
  ],
  "integrations": [
    "Salesforce.com",
    "Mulesoft",
    "Amazon Web Services",
    "Heroku",
    "Reltio",
    "Ada AI",
    "Apollo User Interface",
    "Lexi API Layer"
  ],
  "data_standards": [
    "FHIR",
    "HL7 v2",
    "DICOM",
    "SNOMED",
    "ICD-10"
  ],
  "api_available": "yes",
  "system_requirements": "Salesforce.com, Amazon Web Services, Heroku, Reltio",
  "compliance": [
    "HIPAA",
    "GDPR",
    "HITECH",
    "SOC 2",
    "ISO 27001"
  ],
  "certifications": [
    "FDA 510(k)",
    "CE/MDR",
    "ONC",
    "ISO"
  ],
  "security_features": [
    "Encryption",
    "RBAC",
    "SSO/SAML",
    "Audit logs",
    "2FA",
    "DLP"
  ],
  "privacy_features": [
    "BAA available",
    "Consent management",
    "Anonymization",
    "Data minimization"
  ],
  "data_residency": "US/EU regions",
  "customers": [],
  "user_reviews": [
    "IQVIA has a very user-friendly interface. It is extremely easy to build queries on IQVIA. It also provides us with detailed methodology documents, so if a new user starts to use the platform and is unaware of terms such as ATC level classifications, they can easily understand the same using the methodology document.",
    "Accurancy, covering all over the globe with best practices and new methodologies.",
    "Helpful for market analysis, competition mapping, and decision-making. Good data to manipulate using Excel tools to our advantage. The best resource, I believe, for comparison is product to product and within the specific category.",
    "Detailed data concerning the product - geography, channel and category wise. Effective for competition landscaping. Enables decision-making on pricing, sales, etc.",
    "New online platform is very user friendly.",
    "Iqvia is the easiest way to find healthcare data, no matter where you are. It is one of the best platforms to gain data that will help you in your research. Their AI-powered solutions for healthcare are impressive. Iqvia also provides advanced analytics and solutions for healthcare companies. It recently launched CDAS, a clinical data analytics platform that is top-notch. The blogs and case studies help you better in research and gaining knowledge about the healthcare sector.",
    "Easy to find information on different health issues.",
    "They are efficient, accurate, and timely.",
    "IQVIA helps to gain a better insight into what drugs need to be used and helps those in getting faster FDA approval. It does conduct clinical trials on subject data and thus helps in better validation of the drug results."
  ],
  "ratings": [
    "4.3/5 (14 reviews) - G2",
    "4.3/5 (18 reviews) - G2",
    "4.9/5 (110 reviews) - G2",
    "4.5/5 (5 reviews) - G2"
  ],
  "support_channels": [
    "email",
    "phone",
    "chat",
    "ticketing",
    "community",
    "24x7"
  ],
  "training_options": [
    "documentation",
    "webinars",
    "live_online",
    "onsite",
    "certification"
  ],
  "release_year": "2016",
  "integration_partners": [],
  "id": "SW2779",
  "slug": "orchestrated-customer-engagement",
  "type": "product",
  "version": "1.0",
  "last_updated": "2025-10-11",
  "links_json": {
    "self": "https://www.healthaidb.com/software/orchestrated-customer-engagement.json"
  }
}