JSON twin: https://www.healthaidb.com/software/mparticle.json
mParticle
https://www.mparticle.com/platform/
mParticle is a commercial customer data platform (CDP) that collects, unifies, and routes customer event and identity data across mobile, web, and server environments for analytics and activation.
mParticle provides SDKs, APIs and a data pipeline to ingest event and identity data, perform identity resolution, apply privacy/consent rules, transform and enrich data, and forward it in real time to analytics, marketing and data-warehouse destinations. It is positioned as an enterprise CDP with governance, routing and integration capabilities; it is SOC 2 certified but not advertised as HIPAA-compliant.
yes
2013
US & EU region hosting options (cloud region selection available)
P1089
2025-09-07
commercial/proprietary
Contact vendor for pricing and tiers; enterprise contracts and volume-based pricing (contact vendor).
enterprise_quote
2013
—
product
1.0
{
"company_name": "mParticle",
"company_url": "https://www.mparticle.com/",
"company_offices": [
"United States",
"United Kingdom",
"Australia"
],
"company_founding": "2013",
"product_url": "https://www.mparticle.com/platform/",
"categories": [
"customer data platform",
"data infrastructure",
"analytics",
"integration",
"real-time personalization"
],
"market_segment": [
"enterprise",
"smb"
],
"links": [
"https://www.mparticle.com/",
"https://www.mparticle.com/platform/",
"https://docs.mparticle.com/",
"https://www.mparticle.com/integrations/",
"https://www.mparticle.com/about-us/",
"https://www.mparticle.com/news/mparticle-raises-150-million/",
"https://www.mparticle.com/platform/customer-analytics/",
"https://www.g2.com/products/mparticle-by-rokt/reviews",
"https://permira.com/portfolio/mparticle/"
],
"summary": "mParticle is a commercial customer data platform (CDP) that collects, unifies, and routes customer event and identity data across mobile, web, and server environments for analytics and activation.",
"description": "mParticle provides SDKs, APIs and a data pipeline to ingest event and identity data, perform identity resolution, apply privacy/consent rules, transform and enrich data, and forward it in real time to analytics, marketing and data-warehouse destinations. It is positioned as an enterprise CDP with governance, routing and integration capabilities; it is SOC 2 certified but not advertised as HIPAA-compliant.",
"target_users": [
"marketing teams",
"product managers",
"data engineers",
"analytics teams",
"customer success/ops",
"IT/privacy teams"
],
"specialties": [],
"regions_available": [
"United States",
"Canada",
"United Kingdom",
"European Union",
"Australia"
],
"languages_supported": [
"English"
],
"pricing_model": "enterprise_quote",
"pricing_details": "Contact vendor for pricing and tiers; enterprise contracts and volume-based pricing (contact vendor).",
"license": "commercial/proprietary",
"features": [
"Event ingestion (mobile, web, server-side)",
"Client & server SDKs for many platforms",
"Identity resolution / IDSync / ComposeID",
"User profiles / Customer 360",
"Audiences / Segmentation builder",
"Real-time forwarding to integrations (kits/outputs)",
"Warehouse Sync (Snowflake/BigQuery/Redshift/etc.)",
"Data planning & schema enforcement",
"Data privacy controls (GDPR/CCPA) & consent state",
"Data Subject Request (DSR) APIs",
"APIs: Events, Profile, Platform, Warehouse Sync",
"Observability / live stream / activity views",
"Forwarding rules & transformation pipeline",
"Calculated & predictive attributes / predictive audiences",
"Integrations marketplace (hundreds of partners)",
"Analytics and dashboards / query builder",
"Audit activity / system notifications",
"Kits for embedded partner SDKs",
"Key management and credential/API management",
"Rules-based data filtering and routing"
],
"integrations": [
"Snowflake",
"Google BigQuery",
"Amazon Redshift",
"Amazon S3",
"Databricks",
"Amplitude",
"Mixpanel",
"Google Analytics / GA4",
"Braze",
"Salesforce (Sales & Service Cloud)",
"Slack",
"Webhook",
"Kafka",
"Amazon Kinesis / Firehose",
"Google Pub/Sub",
"Microsoft Azure Event Hubs",
"Snowplow",
"Segment",
"Zendesk",
"SendGrid"
],
"deployment_model": [
"SaaS"
],
"os_platforms": [
"Web",
"iOS",
"Android",
"React Native",
"Flutter",
"Node",
"Python",
"Java",
"Ruby",
"Go",
"Unity",
"Roku",
"Xbox",
"macOS",
"Windows",
"Linux"
],
"optional_modules": [
"Core Analytics (analytics product/module)",
"Predictive Attributes / Predictive Audiences",
"Next Best Action (NBA)",
"Warehouse Sync (advanced features)",
"Composable Audiences (early access)",
"Observability (advanced tracing)",
"Custom Roles / RBAC extensions",
"Data Planning (advanced linting & enforcement)",
"Cortex (predictive/AI capabilities)",
"Enterprise integrations / professional services"
],
"data_standards": [],
"api_available": "yes",
"system_requirements": "",
"compliance": [
"SOC 2 Type II",
"ISO 27001",
"GDPR",
"CCPA"
],
"certifications": [
"ISO 27001",
"SOC 2 Type II"
],
"security_features": [
"TLS encryption in transit",
"Encryption at rest",
"RBAC (roles & users)",
"SSO / SAML",
"Audit logs / activity trails",
"API key & credential management",
"Key management"
],
"privacy_features": [
"Data privacy controls (consent state for GDPR/CCPA)",
"Data Subject Request APIs",
"GPC ingestion support",
"Forwarding rules for consent-based blocking",
"Consent propagation to integrations"
],
"data_residency": "US & EU region hosting options (cloud region selection available)",
"customers": [
"Burger King",
"HBO Max",
"ChowNow",
"CKE Restaurants",
"Marley Spoon",
"Chick-fil-A",
"Joe & The Juice",
"Tatcha",
"inSpire",
"JetBlue",
"Spotify",
"SoFi",
"Klarna",
"onX",
"New York Post",
"NBCUniversal",
"Venmo",
"Max",
"Reverb",
"Marks & Spencer",
"Lulo Bank"
],
"user_reviews": [
"The UI is intuitive and makes navigating and managing the events catalog exceptionally easy.",
"Helps app and game developers see how their product is being used, build user profiles, and connect disparate data sources.",
"Powerful integration layer — we could connect our analytics, marketing, and warehousing without engineering overhead.",
"Support is helpful but implementation has a learning curve and setup can take time.",
"Provides real-time audience building and is great for syncing audiences to downstream tools.",
"Slower to reach ROI compared to some competitors; needs thoughtful implementation and governance."
],
"ratings": [
"G2: 4.4 out of 5 (mParticle by Rokt)",
"Capterra: 4.5 out of 5"
],
"support_channels": [
"email",
"ticketing",
"documentation",
"community",
"chat"
],
"training_options": [
"documentation",
"webinars",
"live_online",
"onboarding_assistance",
"certification"
],
"release_year": "2013",
"integration_parners": [
"Salesforce",
"Snowflake",
"LiveRamp",
"Braze",
"Adobe Marketing Cloud",
"The Trade Desk",
"Google Marketing Platform / GA4",
"Meta / Facebook",
"Airship",
"Branch",
"Singular",
"Mixpanel",
"FullStory",
"Datadog",
"DynamicYield",
"Didomi",
"Insider",
"Google Ad Manager",
"OneTrust",
"AppsFlyer"
],
"id": "P1089",
"slug": "mparticle",
"type": "product",
"version": "1.0",
"last_updated": "2025-09-07",
"links_json": {
"self": "https://www.healthaidb.com/software/mparticle.json"
}
}