mParticle

JSON twin: https://www.healthaidb.com/software/mparticle.json

Company Name

mParticle

Product URL

https://www.mparticle.com

Company URL

https://www.mparticle.com

Categories

• customer Relationship Management
• data Integration
• health Data Analytics
• customer Analytics
• marketing Automation
• data Governance
• ai Clinical Documentation Integrity
• enterprise Solutions
• infrastructure Management
• Customer Data Platform
• Real-time Analytics
• Customer Segmentation
• Personalized Marketing
• Ai Insights
• Audience Activation
• Scalable Infrastructure

Summary

mParticle is a real-time Customer Data Platform (CDP) that enables businesses to unify, manage, and activate customer data across various channels, enhancing personalization and customer engagement.

Description

mParticle provides a comprehensive solution for aggregating customer data from multiple sources into unified profiles, facilitating real-time analytics, segmentation, and personalized marketing strategies. Its platform supports seamless integration with over 300 partners, ensuring data consistency and compliance with privacy regulations. Designed for scalability, mParticle caters to enterprise-level needs, offering features like AI-driven insights, journey analysis, and audience activation to optimize customer experiences and drive business growth.

Api Available

yes

Certifications

• ISO 27001
• SOC 2 Type II

Company Founding

2013

Company Offices

• United States
• United Kingdom
• Germany
• France
• Australia
• India
• Japan
• South Korea
• Brazil
• Mexico
• South Africa
• China
• Singapore
• Netherlands
• Sweden
• Norway
• Denmark
• Finland
• Belgium

Compliance

• SOC 2 Type II
• ISO 27001
• GDPR
• CCPA

Customers

• Birdeye
• Carepatron
• Weave
• Spruce Health
• Practice Better
• Pabau Practice Management
• Tebra
• ModMed
• eClinicalWorks
• TigerConnect Clinical Collaboration Platform

Data Residency

US & EU region hosting options (cloud region selection available)

Data Standards

• FHIR
• HL7 v2
• DICOM
• SNOMED
• ICD-10

Deployment Model

• SaaS

Features

• Event ingestion (mobile, web, server-side)
• Client & server SDKs for multiple platforms
• Identity resolution / IDSync / ComposeID
• User profiles / Customer 360
• Audiences / Segmentation builder
• Real-time forwarding to integrations (kits/outputs)
• Warehouse Sync (Snowflake/BigQuery/Redshift/etc.)
• Data planning & schema enforcement
• Data privacy controls (GDPR/CCPA) & consent state
• Data Subject Request (DSR) APIs
• APIs: Events, Profile, Platform, Warehouse Sync
• Observability / live stream / activity views
• Forwarding rules & transformation pipeline
• Calculated & predictive attributes / predictive audiences
• Integrations marketplace (hundreds of partners)
• Analytics and dashboards / query builder
• Audit activity / system notifications
• Kits for embedded partner SDKs
• Key management and credential/API management
• Rules-based data filtering and routing

Id

SW1839

Integration Partners

• Birdeye
• Carepatron
• Weave
• Spruce Health
• Practice Better
• Pabau Practice Management
• Tebra
• ModMed
• eClinicalWorks
• TigerConnect Clinical Collaboration Platform

Integrations

• Salesforce
• Snowflake
• LiveRamp
• Braze
• Adobe Marketing Cloud
• The Trade Desk
• Google Marketing Platform / GA4
• Meta / Facebook
• Airship
• Branch
• Singular
• Mixpanel
• FullStory
• Datadog
• DynamicYield
• Didomi
• Insider
• Google Ad Manager
• OneTrust
• AppsFlyer

Languages Supported

• English
• Spanish
• French
• German
• Italian
• Portuguese
• Dutch
• Swedish
• Norwegian
• Danish
• Finnish
• Chinese
• Japanese
• Korean
• Hindi
• Arabic
• Russian
• Turkish
• Polish
• Czech

Last Updated

2025-10-11

License

commercial

Market Segment

• enterprise

Optional Modules

• Core Analytics
• Predictive Attributes / Predictive Audiences
• Next Best Action (NBA)
• Warehouse Sync (advanced features)
• Composable Audiences (early access)
• Observability (advanced tracing)
• Custom Roles / RBAC extensions
• Data Planning (advanced linting & enforcement)
• Cortex (predictive/AI capabilities)
• Enterprise integrations / professional services

Os Platforms

• Web
• iOS
• Android
• React Native
• Flutter
• Node
• Python
• Java
• Ruby
• Go
• Unity
• Roku
• Xbox
• macOS
• Windows
• Linux

Pricing Details

Pricing is customized based on data usage, event volume, and specific business requirements. Prospective clients are encouraged to contact mParticle directly for a tailored quote.

Pricing Model

enterprise_quote

Privacy Features

• Data privacy controls (consent state for GDPR/CCPA)
• Data Subject Request APIs
• GPC ingestion support
• Forwarding rules for consent-based blocking
• Consent propagation to integrations

Product Code

SW1839

Product Name

mParticle

Ratings

• 4.1 out of 5 on G2
• 4.5 out of 5 on G2
• 4.6 out of 5 on G2
• 4.7 out of 5 on G2
• 4.8 out of 5 on G2
• 3.7 out of 5 on G2

Regions Available

• United States
• Canada
• United Kingdom
• Germany
• France
• Australia
• India
• Japan
• South Korea
• Brazil
• Mexico
• South Africa
• China
• Singapore
• Netherlands
• Sweden
• Norway
• Denmark
• Finland
• Belgium

Related Urls

• https://elion.health/products/mparticle

Release Year

2012

Security Features

• TLS encryption in transit
• Encryption at rest
• RBAC (roles & users)
• SSO / SAML
• Audit logs / activity trails
• API key & credential management
• Key management

Specialties

• Customer Data Unification
• Real-time Analytics
• Audience Segmentation
• Personalized Marketing
• Data Integration
• Ai-driven Insights
• Data Governance
• Enterprise Scalability

Support Channels

• email
• phone
• chat
• ticketing
• community
• 24x7

System Requirements

Target Users

• marketers
• data analysts
• product managers
• customer experience teams
• IT professionals

Training Options

• documentation
• webinars
• live_online
• onsite
• certification

Type

product

User Reviews

• The UI could have more customization. Would also be nice to see more information about the existing integrations with the system instead of just a high level label.

Version

1.0

Alternatives

See related products

Canonical JSON

{
  "product_name": "mParticle",
  "company_name": "mParticle",
  "product_url": "https://www.mparticle.com",
  "company_url": "https://www.mparticle.com",
  "related_urls": [
    "https://elion.health/products/mparticle"
  ],
  "product_code": "SW1839",
  "summary": "mParticle is a real-time Customer Data Platform (CDP) that enables businesses to unify, manage, and activate customer data across various channels, enhancing personalization and customer engagement.",
  "description": "mParticle provides a comprehensive solution for aggregating customer data from multiple sources into unified profiles, facilitating real-time analytics, segmentation, and personalized marketing strategies. Its platform supports seamless integration with over 300 partners, ensuring data consistency and compliance with privacy regulations. Designed for scalability, mParticle caters to enterprise-level needs, offering features like AI-driven insights, journey analysis, and audience activation to optimize customer experiences and drive business growth.",
  "categories": [
    "customer Relationship Management",
    "data Integration",
    "health Data Analytics",
    "customer Analytics",
    "marketing Automation",
    "data Governance",
    "ai Clinical Documentation Integrity",
    "health Data Analytics",
    "enterprise Solutions",
    "infrastructure Management",
    "Customer Data Platform",
    "Data Integration",
    "Real-time Analytics",
    "Customer Segmentation",
    "Personalized Marketing",
    "Data Governance",
    "Ai Insights",
    "Audience Activation",
    "Enterprise Solutions",
    "Scalable Infrastructure"
  ],
  "market_segment": [
    "enterprise"
  ],
  "target_users": [
    "marketers",
    "data analysts",
    "product managers",
    "customer experience teams",
    "IT professionals"
  ],
  "specialties": [
    "Customer Data Unification",
    "Real-time Analytics",
    "Audience Segmentation",
    "Personalized Marketing",
    "Data Integration",
    "Ai-driven Insights",
    "Data Governance",
    "Enterprise Scalability"
  ],
  "regions_available": [
    "United States",
    "Canada",
    "United Kingdom",
    "Germany",
    "France",
    "Australia",
    "India",
    "Japan",
    "South Korea",
    "Brazil",
    "Mexico",
    "South Africa",
    "China",
    "Singapore",
    "Netherlands",
    "Sweden",
    "Norway",
    "Denmark",
    "Finland",
    "Belgium"
  ],
  "languages_supported": [
    "English",
    "Spanish",
    "French",
    "German",
    "Italian",
    "Portuguese",
    "Dutch",
    "Swedish",
    "Norwegian",
    "Danish",
    "Finnish",
    "Chinese",
    "Japanese",
    "Korean",
    "Hindi",
    "Arabic",
    "Russian",
    "Turkish",
    "Polish",
    "Czech"
  ],
  "pricing_model": "enterprise_quote",
  "pricing_details": "Pricing is customized based on data usage, event volume, and specific business requirements. Prospective clients are encouraged to contact mParticle directly for a tailored quote.",
  "license": "commercial",
  "company_offices": [
    "United States",
    "United Kingdom",
    "Germany",
    "France",
    "Australia",
    "India",
    "Japan",
    "South Korea",
    "Brazil",
    "Mexico",
    "South Africa",
    "China",
    "Singapore",
    "Netherlands",
    "Sweden",
    "Norway",
    "Denmark",
    "Finland",
    "Belgium"
  ],
  "company_founding": "2013",
  "deployment_model": [
    "SaaS"
  ],
  "os_platforms": [
    "Web",
    "iOS",
    "Android",
    "React Native",
    "Flutter",
    "Node",
    "Python",
    "Java",
    "Ruby",
    "Go",
    "Unity",
    "Roku",
    "Xbox",
    "macOS",
    "Windows",
    "Linux"
  ],
  "features": [
    "Event ingestion (mobile, web, server-side)",
    "Client & server SDKs for multiple platforms",
    "Identity resolution / IDSync / ComposeID",
    "User profiles / Customer 360",
    "Audiences / Segmentation builder",
    "Real-time forwarding to integrations (kits/outputs)",
    "Warehouse Sync (Snowflake/BigQuery/Redshift/etc.)",
    "Data planning & schema enforcement",
    "Data privacy controls (GDPR/CCPA) & consent state",
    "Data Subject Request (DSR) APIs",
    "APIs: Events, Profile, Platform, Warehouse Sync",
    "Observability / live stream / activity views",
    "Forwarding rules & transformation pipeline",
    "Calculated & predictive attributes / predictive audiences",
    "Integrations marketplace (hundreds of partners)",
    "Analytics and dashboards / query builder",
    "Audit activity / system notifications",
    "Kits for embedded partner SDKs",
    "Key management and credential/API management",
    "Rules-based data filtering and routing"
  ],
  "optional_modules": [
    "Core Analytics",
    "Predictive Attributes / Predictive Audiences",
    "Next Best Action (NBA)",
    "Warehouse Sync (advanced features)",
    "Composable Audiences (early access)",
    "Observability (advanced tracing)",
    "Custom Roles / RBAC extensions",
    "Data Planning (advanced linting & enforcement)",
    "Cortex (predictive/AI capabilities)",
    "Enterprise integrations / professional services"
  ],
  "integrations": [
    "Salesforce",
    "Snowflake",
    "LiveRamp",
    "Braze",
    "Adobe Marketing Cloud",
    "The Trade Desk",
    "Google Marketing Platform / GA4",
    "Meta / Facebook",
    "Airship",
    "Branch",
    "Singular",
    "Mixpanel",
    "FullStory",
    "Datadog",
    "DynamicYield",
    "Didomi",
    "Insider",
    "Google Ad Manager",
    "OneTrust",
    "AppsFlyer"
  ],
  "data_standards": [
    "FHIR",
    "HL7 v2",
    "DICOM",
    "SNOMED",
    "ICD-10"
  ],
  "api_available": "yes",
  "system_requirements": "",
  "compliance": [
    "SOC 2 Type II",
    "ISO 27001",
    "GDPR",
    "CCPA"
  ],
  "certifications": [
    "ISO 27001",
    "SOC 2 Type II"
  ],
  "security_features": [
    "TLS encryption in transit",
    "Encryption at rest",
    "RBAC (roles & users)",
    "SSO / SAML",
    "Audit logs / activity trails",
    "API key & credential management",
    "Key management"
  ],
  "privacy_features": [
    "Data privacy controls (consent state for GDPR/CCPA)",
    "Data Subject Request APIs",
    "GPC ingestion support",
    "Forwarding rules for consent-based blocking",
    "Consent propagation to integrations"
  ],
  "data_residency": "US & EU region hosting options (cloud region selection available)",
  "customers": [
    "Birdeye",
    "Carepatron",
    "Weave",
    "Spruce Health",
    "Practice Better",
    "Pabau Practice Management",
    "Tebra",
    "ModMed",
    "eClinicalWorks",
    "TigerConnect Clinical Collaboration Platform"
  ],
  "user_reviews": [
    "The UI could have more customization. Would also be nice to see more information about the existing integrations with the system instead of just a high level label."
  ],
  "ratings": [
    "4.1 out of 5 on G2",
    "4.5 out of 5 on G2",
    "4.6 out of 5 on G2",
    "4.7 out of 5 on G2",
    "4.8 out of 5 on G2",
    "3.7 out of 5 on G2"
  ],
  "support_channels": [
    "email",
    "phone",
    "chat",
    "ticketing",
    "community",
    "24x7"
  ],
  "training_options": [
    "documentation",
    "webinars",
    "live_online",
    "onsite",
    "certification"
  ],
  "release_year": "2012",
  "integration_partners": [
    "Birdeye",
    "Carepatron",
    "Weave",
    "Spruce Health",
    "Practice Better",
    "Pabau Practice Management",
    "Tebra",
    "ModMed",
    "eClinicalWorks",
    "TigerConnect Clinical Collaboration Platform"
  ],
  "id": "SW1839",
  "slug": "mparticle",
  "type": "product",
  "version": "1.0",
  "last_updated": "2025-10-11",
  "links_json": {
    "self": "https://www.healthaidb.com/software/mparticle.json"
  }
}