JSON twin: https://www.healthaidb.com/software/mixpanel.json
Mixpanel
https://mixpanel.com/platform/product-analytics
Mixpanel is a product analytics platform that tracks user behavior across web and mobile to help teams analyze engagement, retention, funnels, cohorts and act on product insights.
Mixpanel provides event-based, real-time product analytics with self-serve reporting, cohort analysis, funnels, retention tracking, dashboards, and integrations to connect product telemetry to data warehouses and marketing systems. It is used by product, data, marketing and engineering teams to measure and optimize user behavior across web and mobile apps.
yes
2009
Configurable regions (US default) with EU and India data residency options; hosted on Google Cloud (customer region selection available)
P1075
2025-09-07
proprietary commercial
Free tier available; paid Growth (subscription) plans and Enterprise plans with custom pricing; usage-based/event-based billing; contact vendor for enterprise quote and demos.
freemium
2009
product
1.0
{
"company_name": "Mixpanel",
"company_url": "https://mixpanel.com",
"company_offices": [
"United States",
"United Kingdom",
"Singapore",
"Israel",
"Finland"
],
"company_founding": "2009",
"product_url": "https://mixpanel.com/platform/product-analytics",
"categories": [
"analytics",
"product-analytics",
"user-engagement",
"behavioral-analytics",
"marketing-analytics"
],
"market_segment": [
"enterprise",
"smb"
],
"links": [
"https://mixpanel.com",
"https://mixpanel.com/platform/product-analytics",
"https://mixpanel.com/legal/security-overview",
"https://docs.mixpanel.com/docs/what-is-mixpanel",
"https://mixpanel.com/legal/privacy-policy",
"https://mixpanel.com/pricing",
"https://mixpanel.com/enterprise",
"https://www.g2.com/products/mixpanel/reviews",
"https://www.capterra.com/p/120821/Mixpanel/",
"https://en.wikipedia.org/wiki/Mixpanel"
],
"summary": "Mixpanel is a product analytics platform that tracks user behavior across web and mobile to help teams analyze engagement, retention, funnels, cohorts and act on product insights.",
"description": "Mixpanel provides event-based, real-time product analytics with self-serve reporting, cohort analysis, funnels, retention tracking, dashboards, and integrations to connect product telemetry to data warehouses and marketing systems. It is used by product, data, marketing and engineering teams to measure and optimize user behavior across web and mobile apps.",
"target_users": [
"product managers",
"data analysts",
"marketing teams",
"engineering teams",
"business analysts",
"healthcare analysts",
"operations/admins"
],
"specialties": [
"digital health analytics",
"patient engagement analytics",
"telehealth product analytics",
"SaaS product analytics",
"mobile app analytics"
],
"regions_available": [
"United States",
"Canada",
"United Kingdom",
"Germany",
"France",
"Netherlands",
"Spain",
"Italy",
"Sweden",
"Ireland",
"Australia",
"India",
"Japan",
"South Korea",
"Singapore",
"Israel",
"Brazil",
"Mexico",
"China",
"United Arab Emirates"
],
"languages_supported": [
"English",
"Spanish",
"French",
"German",
"Portuguese",
"Italian",
"Dutch",
"Swedish",
"Japanese",
"Korean",
"Chinese (Simplified)"
],
"pricing_model": "freemium",
"pricing_details": "Free tier available; paid Growth (subscription) plans and Enterprise plans with custom pricing; usage-based/event-based billing; contact vendor for enterprise quote and demos.",
"license": "proprietary commercial",
"deployment_model": [
"SaaS"
],
"os_platforms": [
"Web",
"iOS",
"Android"
],
"features": [
"Event tracking (client & server-side)",
"Funnels and conversion analysis",
"Retention analysis",
"Cohort building and analysis",
"Segmentation and breakdowns",
"User profiles / People",
"Dashboards and reports",
"Real-time analytics",
"Correlation and impact analysis",
"Journeys / user flows",
"Alerts and notifications",
"Data export and raw event export",
"Data warehouse connectors (sync to Snowflake/BigQuery/Redshift)",
"Session replay (optional add-on)",
"Saved reports & templates",
"Custom formulas and metrics",
"A/B experiment integrations (analysis-ready)",
"Access controls and roles"
],
"optional_modules": [
"Session Replay",
"Data Warehouse Connectors",
"Advanced Attribution/Ad Integrations",
"Enterprise SSO and SCIM support",
"Dedicated SLAs / Enterprise support"
],
"integrations": [
"Segment",
"Salesforce",
"Google Ads",
"Google Analytics",
"Zendesk",
"Amplitude (comparison/interop)",
"Snowflake",
"BigQuery",
"Amazon Redshift",
"AWS (hosting/integrations)",
"Google Cloud (hosting/integrations)",
"Stripe",
"Mixpanel SDKs for web/mobile"
],
"data_standards": [],
"api_available": "yes",
"system_requirements": "",
"compliance": [
"HIPAA (BAA available)",
"GDPR",
"CCPA",
"SOC 2 (Type II)",
"ISO 27001",
"ISO 27701"
],
"certifications": [
"SOC 2 Type II attestation",
"ISO 27001",
"ISO 27701"
],
"security_features": [
"TLS in transit",
"Encryption at rest",
"Role-based access control (RBAC)",
"Single sign-on (SAML/SSO)",
"Audit logs",
"Two-factor authentication (2FA)",
"Logical tenant/data separation"
],
"privacy_features": [
"Business Associate Agreement (BAA) available",
"Programmatic end-user data deletion",
"Account privacy portal for deletion/export",
"Configurable data retention policies",
"Data export for portability"
],
"data_residency": "Configurable regions (US default) with EU and India data residency options; hosted on Google Cloud (customer region selection available)",
"customers": [
"Wise",
"eToro",
"Olo",
"DocuSign",
"Ticketmaster",
"ATB Financial",
"ZipRecruiter",
"LG CNS",
"Playtech",
"KKday",
"AB Tasty",
"ZipRecruiter",
"Wise (listed multiple case studies)",
"Olo (case study)",
"Playtech (gaming case study)"
],
"user_reviews": [
"The user experience is the best of any analytics product I've used — extremely intuitive to build reports.",
"Mixpanel is super flexible; you can achieve just about anything you can imagine and present it cleanly.",
"Provides clean data, nice and structured visualizations that make presenting customer insights simple.",
"Easier to use than other product analytics tools and good for event-based tracking.",
"Powerful analytics capabilities and intuitive dashboards that save data teams hours on analysis."
],
"ratings": [
"G2: 4.5/5 (≈1,200+ reviews)",
"Gartner Peer Insights: reviews available (114 verified reviews)"
],
"support_channels": [
"email",
"ticketing",
"community",
"documentation",
"contact_sales"
],
"training_options": [
"documentation",
"webinars",
"events",
"community",
"live_online"
],
"release_year": "2009",
"integration_partners": [
"Segment",
"Snowflake",
"Google BigQuery",
"Amazon Redshift",
"Tableau",
"Looker",
"Zapier",
"Slack",
"HubSpot",
"Salesforce",
"Zendesk",
"Databricks",
"Fivetran",
"dbt",
"Google Analytics",
"S3",
"Postgres",
"Mode Analytics"
],
"id": "P1075",
"slug": "mixpanel",
"type": "product",
"version": "1.0",
"last_updated": "2025-09-07",
"links_json": {
"self": "https://www.healthaidb.com/software/mixpanel.json"
}
}