Mixpanel

JSON twin: https://www.healthaidb.com/software/mixpanel.json

Company Name

Mixpanel

Product URL

https://mixpanel.com

Company URL

https://mixpanel.com

Categories

• health Data Analytics
• healthcare Platform
• Analytics
• Healthcare
• Product Analytics
• Data Visualization
• User Behavior Analysis

Summary

Mixpanel is a product analytics platform that helps organizations understand user behavior and make data-driven decisions to enhance product experiences.

Description

Mixpanel offers tools for tracking user interactions, analyzing data, and visualizing results to inform product development and marketing strategies. It provides HIPAA-compliant analytics tailored for healthcare organizations, ensuring secure handling of patient data while delivering actionable insights.

Api Available

yes

Certifications

• SOC 2 Type II attestation
• ISO 27001
• ISO 27701

Company Founding

2009

Company Offices

• United States
• United Kingdom
• Germany
• India
• Singapore
• Australia
• Japan
• South Korea
• Brazil
• Mexico
• South Africa
• China
• Netherlands
• Sweden
• Norway
• Denmark
• Finland
• Belgium
• France
• Italy

Compliance

• HIPAA
• GDPR
• CCPA
• SOC 2 (Type II)
• ISO 27001
• ISO 27701

Customers

• Rollstack

Data Residency

Configurable regions (US default) with EU and India data residency options; hosted on Google Cloud (customer region selection available)

Data Standards

• FHIR
• HL7 v2
• DICOM
• SNOMED
• ICD-10

Deployment Model

• SaaS

Features

• Event tracking (client & server-side)
• Funnels and conversion analysis
• Retention analysis
• Cohort building and analysis
• Segmentation and breakdowns
• User profiles / People
• Dashboards and reports
• Real-time analytics
• Correlation and impact analysis
• Journeys / user flows
• Alerts and notifications
• Data export and raw event export
• Data warehouse connectors (sync to Snowflake/BigQuery/Redshift)
• Session replay (optional add-on)
• Saved reports & templates
• Custom formulas and metrics
• A/B experiment integrations (analysis-ready)
• Access controls and roles

Id

SW1824

Integration Partners

• Amplitude
• Heap
• Pendo

Integrations

• Segment
• Salesforce
• Google Ads
• Google Analytics
• Zendesk
• Amplitude (comparison/interop)
• Snowflake
• BigQuery
• Amazon Redshift
• AWS (hosting/integrations)
• Google Cloud (hosting/integrations)
• Stripe
• Mixpanel SDKs for web/mobile

Languages Supported

• English
• Spanish
• French
• German
• Italian
• Portuguese
• Dutch
• Swedish
• Norwegian
• Danish
• Finnish
• Russian
• Chinese
• Japanese
• Korean
• Hindi
• Arabic
• Turkish
• Polish
• Czech

Last Updated

2025-10-11

License

commercial

Market Segment

• enterprise
• smb

Optional Modules

• Session replay (optional add-on)

Os Platforms

• Web
• iOS
• Android

Pricing Details

Contact vendor for pricing information.

Pricing Model

subscription

Privacy Features

• Business Associate Agreement (BAA) available
• Programmatic end-user data deletion
• Account privacy portal for deletion/export
• Configurable data retention policies
• Data export for portability

Product Code

SW1824

Product Name

Mixpanel

Ratings

• 4.6/5 (1,224 reviews) - G2

Regions Available

• United States
• Canada
• United Kingdom
• Australia
• Germany
• France
• India
• Japan
• South Korea
• Brazil
• Mexico
• South Africa
• China
• Singapore
• Netherlands
• Sweden
• Norway
• Denmark
• Finland
• Belgium

Related Urls

• https://www.crunchbase.com/organization/mixpanel
• https://www.discovercloud.com/products/mixpanel
• https://apps.shopify.com/mixpanel
• https://elion.health/products/mixpanel

Release Year

2009

Security Features

• TLS in transit
• Encryption at rest
• Role-based access control (RBAC)
• Single sign-on (SAML/SSO)
• Audit logs
• Two-factor authentication (2FA)
• Logical tenant/data separation

Specialties

• Healthcare Analytics
• User Behavior Analysis
• Data Visualization
• Product Development
• Marketing Optimization

Support Channels

• email
• phone
• chat
• ticketing
• community
• 24x7

System Requirements

Target Users

• product managers
• data analysts
• marketing teams
• engineers
• healthcare organizations

Training Options

• documentation
• webinars
• live_online
• onsite
• certification

Type

product

User Reviews

• I love how easy it is to stratify data in Mixpanel. It feels like the platform was built for people who want to quickly slice, filter, and compare without needing a dedicated analyst. The UI makes it simple to drill down into different cohorts or behaviors, and I can get from a big-picture view to granular insights in just a few clicks.
• Mixpanel has perfected their user interface, it is such a joy to use and very powerful with advanced features. The dashboards are clean and easy to use, even for team members who aren't data analysts. We use it every day.
• After six years using Mixpanel across everything from side projects to enterprise apps, what keeps me coming back is how effortless the integration is. You're literally up and running with a few lines of code - no complex setup, no wrestling with documentation for hours.

Version

1.0

Alternatives

See related products

Canonical JSON

{
  "product_name": "Mixpanel",
  "company_name": "Mixpanel",
  "product_url": "https://mixpanel.com",
  "company_url": "https://mixpanel.com",
  "related_urls": [
    "https://www.crunchbase.com/organization/mixpanel",
    "https://www.discovercloud.com/products/mixpanel",
    "https://apps.shopify.com/mixpanel",
    "https://elion.health/products/mixpanel"
  ],
  "product_code": "SW1824",
  "summary": "Mixpanel is a product analytics platform that helps organizations understand user behavior and make data-driven decisions to enhance product experiences.",
  "description": "Mixpanel offers tools for tracking user interactions, analyzing data, and visualizing results to inform product development and marketing strategies. It provides HIPAA-compliant analytics tailored for healthcare organizations, ensuring secure handling of patient data while delivering actionable insights.",
  "categories": [
    "health Data Analytics",
    "healthcare Platform",
    "Analytics",
    "Healthcare",
    "Product Analytics",
    "Data Visualization",
    "User Behavior Analysis"
  ],
  "market_segment": [
    "enterprise",
    "smb"
  ],
  "target_users": [
    "product managers",
    "data analysts",
    "marketing teams",
    "engineers",
    "healthcare organizations"
  ],
  "specialties": [
    "Healthcare Analytics",
    "User Behavior Analysis",
    "Data Visualization",
    "Product Development",
    "Marketing Optimization"
  ],
  "regions_available": [
    "United States",
    "Canada",
    "United Kingdom",
    "Australia",
    "Germany",
    "France",
    "India",
    "Japan",
    "South Korea",
    "Brazil",
    "Mexico",
    "South Africa",
    "China",
    "Singapore",
    "Netherlands",
    "Sweden",
    "Norway",
    "Denmark",
    "Finland",
    "Belgium"
  ],
  "languages_supported": [
    "English",
    "Spanish",
    "French",
    "German",
    "Italian",
    "Portuguese",
    "Dutch",
    "Swedish",
    "Norwegian",
    "Danish",
    "Finnish",
    "Russian",
    "Chinese",
    "Japanese",
    "Korean",
    "Hindi",
    "Arabic",
    "Turkish",
    "Polish",
    "Czech"
  ],
  "pricing_model": "subscription",
  "pricing_details": "Contact vendor for pricing information.",
  "license": "commercial",
  "company_offices": [
    "United States",
    "United Kingdom",
    "Germany",
    "India",
    "Singapore",
    "Australia",
    "Japan",
    "South Korea",
    "Brazil",
    "Mexico",
    "South Africa",
    "China",
    "Netherlands",
    "Sweden",
    "Norway",
    "Denmark",
    "Finland",
    "Belgium",
    "France",
    "Italy"
  ],
  "company_founding": "2009",
  "deployment_model": [
    "SaaS"
  ],
  "os_platforms": [
    "Web",
    "iOS",
    "Android"
  ],
  "features": [
    "Event tracking (client & server-side)",
    "Funnels and conversion analysis",
    "Retention analysis",
    "Cohort building and analysis",
    "Segmentation and breakdowns",
    "User profiles / People",
    "Dashboards and reports",
    "Real-time analytics",
    "Correlation and impact analysis",
    "Journeys / user flows",
    "Alerts and notifications",
    "Data export and raw event export",
    "Data warehouse connectors (sync to Snowflake/BigQuery/Redshift)",
    "Session replay (optional add-on)",
    "Saved reports & templates",
    "Custom formulas and metrics",
    "A/B experiment integrations (analysis-ready)",
    "Access controls and roles"
  ],
  "optional_modules": [
    "Session replay (optional add-on)"
  ],
  "integrations": [
    "Segment",
    "Salesforce",
    "Google Ads",
    "Google Analytics",
    "Zendesk",
    "Amplitude (comparison/interop)",
    "Snowflake",
    "BigQuery",
    "Amazon Redshift",
    "AWS (hosting/integrations)",
    "Google Cloud (hosting/integrations)",
    "Stripe",
    "Mixpanel SDKs for web/mobile"
  ],
  "data_standards": [
    "FHIR",
    "HL7 v2",
    "DICOM",
    "SNOMED",
    "ICD-10"
  ],
  "api_available": "yes",
  "system_requirements": "",
  "compliance": [
    "HIPAA",
    "GDPR",
    "CCPA",
    "SOC 2 (Type II)",
    "ISO 27001",
    "ISO 27701"
  ],
  "certifications": [
    "SOC 2 Type II attestation",
    "ISO 27001",
    "ISO 27701"
  ],
  "security_features": [
    "TLS in transit",
    "Encryption at rest",
    "Role-based access control (RBAC)",
    "Single sign-on (SAML/SSO)",
    "Audit logs",
    "Two-factor authentication (2FA)",
    "Logical tenant/data separation"
  ],
  "privacy_features": [
    "Business Associate Agreement (BAA) available",
    "Programmatic end-user data deletion",
    "Account privacy portal for deletion/export",
    "Configurable data retention policies",
    "Data export for portability"
  ],
  "data_residency": "Configurable regions (US default) with EU and India data residency options; hosted on Google Cloud (customer region selection available)",
  "customers": [
    "Rollstack"
  ],
  "user_reviews": [
    "I love how easy it is to stratify data in Mixpanel. It feels like the platform was built for people who want to quickly slice, filter, and compare without needing a dedicated analyst. The UI makes it simple to drill down into different cohorts or behaviors, and I can get from a big-picture view to granular insights in just a few clicks.",
    "Mixpanel has perfected their user interface, it is such a joy to use and very powerful with advanced features. The dashboards are clean and easy to use, even for team members who aren't data analysts. We use it every day.",
    "After six years using Mixpanel across everything from side projects to enterprise apps, what keeps me coming back is how effortless the integration is. You're literally up and running with a few lines of code - no complex setup, no wrestling with documentation for hours."
  ],
  "ratings": [
    "4.6/5 (1,224 reviews) - G2"
  ],
  "support_channels": [
    "email",
    "phone",
    "chat",
    "ticketing",
    "community",
    "24x7"
  ],
  "training_options": [
    "documentation",
    "webinars",
    "live_online",
    "onsite",
    "certification"
  ],
  "release_year": "2009",
  "integration_partners": [
    "Amplitude",
    "Heap",
    "Pendo"
  ],
  "id": "SW1824",
  "slug": "mixpanel",
  "type": "product",
  "version": "1.0",
  "last_updated": "2025-10-11",
  "links_json": {
    "self": "https://www.healthaidb.com/software/mixpanel.json"
  }
}