JSON twin: https://www.healthaidb.com/software/meta-pixel.json
Meta
https://developers.facebook.com/docs/meta-pixel
Meta Pixel is a JavaScript tracking snippet from Meta that collects website visitor actions to measure ad performance, build audiences, and enable conversion tracking for Meta (Facebook/Instagram) advertising.
A client-side analytics and conversion-tracking tool (formerly Facebook Pixel) that loads a small library to log page views and custom events, send event data to Meta Ads and Marketing API, support remarketing/retargeting, and optimize ad delivery. Implementable via direct JS, tag managers, or partner integrations; requires a Meta Business account and follows Meta data/use policies.
yes
2004
Global Meta-managed hosting; no configurable EU-only hosting option documented
P1063
2025-09-07
proprietary (Meta Platforms, Inc.)
No product fee; usage requires a Meta Business/Ads account and ad spend; implementation and partner integrations may have costs; see Meta Business Help for setup instructions.
free
2015
Web pages supporting JavaScript; HTTPS endpoints for server-side Conversions API
product
1.0
{
"company_name": "Meta",
"company_url": "https://about.meta.com",
"company_offices": [
"United States",
"Ireland",
"United Kingdom",
"Canada",
"Australia",
"India",
"Singapore",
"Germany",
"France",
"Brazil"
],
"company_founding": "2004",
"product_url": "https://developers.facebook.com/docs/meta-pixel",
"categories": [
"analytics",
"advertising",
"marketing",
"tracking",
"web integration"
],
"market_segment": [
"enterprise",
"smb"
],
"links": [
"https://about.meta.com",
"https://developers.facebook.com/docs/meta-pixel",
"https://www.facebook.com/business/help/952192354843755",
"https://www.facebook.com/business/help/742478679120153",
"https://www.facebook.com/privacy",
"https://www.facebook.com/policy.php",
"https://www.facebook.com/business/ads",
"https://developers.facebook.com/docs/graph-api"
],
"summary": "Meta Pixel is a JavaScript tracking snippet from Meta that collects website visitor actions to measure ad performance, build audiences, and enable conversion tracking for Meta (Facebook/Instagram) advertising.",
"description": "A client-side analytics and conversion-tracking tool (formerly Facebook Pixel) that loads a small library to log page views and custom events, send event data to Meta Ads and Marketing API, support remarketing/retargeting, and optimize ad delivery. Implementable via direct JS, tag managers, or partner integrations; requires a Meta Business account and follows Meta data/use policies.",
"target_users": [
"digital marketers",
"advertisers",
"web developers",
"data/analytics teams",
"ecommerce managers",
"business admins",
"healthcare marketing teams"
],
"specialties": [
"digital health marketing",
"patient acquisition",
"telehealth promotion",
"ecommerce/retail health products",
"analytics & reporting"
],
"regions_available": [
"United States",
"European Union",
"United Kingdom",
"Canada",
"Australia",
"India",
"Japan",
"Brazil",
"Mexico",
"Global"
],
"languages_supported": [
"English",
"Spanish",
"French",
"German",
"Portuguese",
"Italian",
"Japanese",
"Korean",
"Chinese (Simplified)"
],
"pricing_model": "free",
"pricing_details": "No product fee; usage requires a Meta Business/Ads account and ad spend; implementation and partner integrations may have costs; see Meta Business Help for setup instructions.",
"license": "proprietary (Meta Platforms, Inc.)",
"deployment_model": [
"SaaS",
"client-side (browser JavaScript)",
"server-side (optional Conversions API)"
],
"os_platforms": [
"Web",
"iOS",
"Android"
],
"features": [
"JavaScript pixel base code to track page views",
"Standard and custom event tracking (button clicks, purchases, leads)",
"Advanced Matching (hashed identifiers like email/phone)",
"Custom Data / event parameters (value, currency, page_type, etc.)",
"Conversion tracking visible in Ads Manager",
"Custom Audiences and remarketing segments",
"Dynamic/Advantage+ catalog ads support",
"Server-side events via Conversions API (server-to-Meta)",
"Event deduplication between client and server events",
"Support for single-page apps and alternate implementations",
"Event debugging & Pixel Helper tooling",
"Opt-out / limited data mode support via browser signals"
],
"optional_modules": [
"Advanced Matching (optional hashed user identifiers)",
"Server-side Conversions API (optional)",
"Dynamic Ads / Catalog integration",
"Event deduplication configuration"
],
"integrations": [
"Facebook / Meta Ads Manager",
"Meta Business Manager",
"Meta SDKs (App Events)",
"Google Tag Manager",
"Shopify",
"WooCommerce",
"Magento",
"BigCommerce",
"Tealium"
],
"data_standards": [
"HTTP/HTTPS",
"JavaScript (browser APIs)",
"Cookies",
"Hashed identifiers (SHA-256 for Advanced Matching)"
],
"api_available": "yes",
"system_requirements": "Web pages supporting JavaScript; HTTPS endpoints for server-side Conversions API",
"compliance": [
"GDPR (controls/responsibility shared with site owner)",
"CCPA/CPRA (privacy tools & controls)",
"Meta platform policies and developer policies"
],
"certifications": [],
"security_features": [
"HTTPS transport for pixel and Conversions API",
"Hashing of identifiers for Advanced Matching",
"Event deduplication to avoid duplicate attribution",
"Access controls via Business Manager (pixel permissions)"
],
"privacy_features": [
"Advanced Matching (hashed identifiers) opt-in",
"Controls for limiting data sent (custom data choices)",
"Support for browser-based ad/Do Not Track opt-outs via signals",
"Documentation advising site owner consent collection"
],
"data_residency": "Global Meta-managed hosting; no configurable EU-only hosting option documented",
"customers": [],
"user_reviews": [
"Once again, I've seen cost per purchase drop drastically solely based on a good Meta pixel connection.",
"Without the pixel you will not have information about visits, purchases, add2carts, leads — it's a must-have.",
"Pixel shows many more purchase events than actual orders — tracking can be overcounting and hard to troubleshoot.",
"I fixed the pixel setup for 7 brands and all of them got at least better attribution and optimization afterward.",
"Pixel not tracking sales despite ads and purchases occurring — inconsistent and requires debugging.",
"The official Meta Pixel plugin helps with WooCommerce tracking but users still report missing checkout/purchase events."
],
"ratings": [],
"support_channels": [
"documentation",
"community",
"ticketing",
"email"
],
"training_options": [
"documentation",
"webinars",
"live_online",
"certification"
],
"release_year": "2015",
"integration_partners": [
"Shopify",
"WooCommerce",
"Magento",
"BigCommerce",
"Wix",
"Squarespace",
"WordPress",
"Google Tag Manager",
"Segment",
"Tealium",
"Okendo",
"Beehiiv",
"Shopify App Store",
"Conversion API (server-side) integrations",
"Zapier"
],
"id": "P1063",
"slug": "meta-pixel",
"type": "product",
"version": "1.0",
"last_updated": "2025-09-07",
"links_json": {
"self": "https://www.healthaidb.com/software/meta-pixel.json"
}
}