Meta Pixel

JSON twin: https://www.healthaidb.com/software/meta-pixel.json

Company Name

Meta

Product URL

https://www.meta.com/business/learn/facebook-ads-pixel

Company URL

https://www.meta.com

Categories

• administrative Operations
• diagnostic Support
• patient Facing
• Administrative
• Diagnostic

Summary

Meta Pixel is a digital analytics tool that tracks user interactions on websites to measure advertising performance and create custom audiences, but its use in healthcare settings has raised significant privacy concerns due to potential violations of patient confidentiality and HIPAA regulations.

Description

Meta Pixel is a digital analytics tool developed by Meta (formerly Facebook) that enables website owners to monitor user actions, create custom audiences, and track performance metrics and ad conversions. However, its implementation on healthcare websites has led to unintended disclosures of protected health information (PHI), resulting in legal actions and heightened scrutiny over patient privacy and HIPAA compliance.

Api Available

yes

Certifications

• GDPR
• iOS 14.5
• ISO 4217
• SHA-256
• HTTP
• HTML
• JavaScript

Company Founding

2004

Company Offices

• United States
• Canada
• United Kingdom
• Germany
• France
• India
• Brazil
• Japan
• South Korea
• Australia

Compliance

• GDPR
• iOS 14.5
• ISO 4217
• SHA-256
• HTTP
• HTML
• JavaScript

Customers

• SunGod
• Ally Financial
• Hootsuite
• Lenovo
• VistaPrint
• GLDN
• New Balance
• Reddit
• Smartly
• mParticle
• Tealium
• ActionIQ

Data Residency

EU-only

Data Standards

• OpenGraph
• Schema.org
• JSON-LD for Schema.org
• GDPR
• iOS 14.5
• ISO 4217
• SHA-256
• HTTP
• HTML
• JavaScript

Deployment Model

• SaaS

Features

• Website visitor activity tracking
• Conversion measurement
• Custom audience creation
• Advantage+ catalog ads
• Collaborative ads
• GDPR compliance
• Marketing API integration
• Microdata tagging support
• Pixel migration support
• Event tracking for standard events

Id

SW1811

Integration Partners

• Smartly
• mParticle
• Tealium
• ActionIQ

Integrations

• Facebook Ads Manager
• Commerce Manager
• Marketing API
• Collaborative Ads
• OpenGraph
• Schema.org
• JSON-LD for Schema.org
• Pixel Helper
• Meta App Development
• Graph API
• Meta Developer Documentation
• Meta APIs
• Meta SDKs
• Meta Business Suite
• Meta Business Manager
• Meta Pixel Helper
• Meta Pixel Migration
• Meta Pixel for Advantage+ Catalog Ads
• Meta Pixel for Collaborative Ads
• Meta Pixel for Marketing API
• Meta Pixel for Microdata Tags

Languages Supported

• English
• Spanish
• French
• German
• Italian
• Portuguese
• Dutch
• Russian
• Chinese
• Japanese
• Korean
• Arabic
• Hindi
• Bengali
• Punjabi
• Telugu
• Marathi
• Tamil
• Urdu
• Gujarati

Last Updated

2025-10-11

License

commercial

Market Segment

• enterprise
• smb

Optional Modules

• Advanced Matching
• Aggregated Event Measurement
• In-Page Event Tracking
• Image Only Pixel Code
• Custom Audiences
• Data Processing Options for US Users
• Tagging SPAs
• Accurate Event Tracking
• Pixel Agency Sharing

Os Platforms

• Web

Pricing Details

Free to use; charges apply for advertising campaigns based on budget and bidding strategies.

Pricing Model

free

Privacy Features

• GDPR compliance
• Data Processing Options for US Users
• Aggregated Event Measurement
• Advanced Matching
• In-Page Event Tracking
• Image Only Pixel Code
• Pixel Migration Support
• Pixel Helper
• Meta Pixel Helper
• Meta Pixel for Advantage+ Catalog Ads

Product Code

SW1811

Product Name

Meta Pixel

Ratings

• 91% lower CPA (EMEA)
• 59% lower CPA (UK)
• 63% lower CPA (North America)

Regions Available

• United States
• Canada
• European Union
• United Kingdom
• Australia
• India
• Brazil
• Japan
• South Korea
• Mexico
• South Africa
• Russia
• China
• South America
• Southeast Asia
• Middle East
• Africa
• Central America
• Caribbean
• Oceania

Related Urls

• https://developers.facebook.com/docs/meta-pixel/
• https://developers.facebook.com/docs/meta-pixel/get-started
• https://developers.facebook.com/docs/meta-pixel/guides/
• https://developers.facebook.com/docs/meta-pixel/implementation/marketing-api/
• https://help.shopify.com/en/manual/promoting-marketing/analyze-marketing/meta-pixel/
• https://help.pixieset.com/hc/en-us/articles/360034392331-Adding-Meta-Pixel-to-your-website
• https://mailchimp.com/help/use-meta-pixel/
• https://etrafficers.zendesk.com/hc/en-us/articles/33626865979021-Adding-a-Meta-Facebook-Pixel-to-Your-Website
• https://www.facebook.com/business/learn/facebook-ads-pixel
• https://elion.health/products/meta-pixel

Release Year

2015

Security Features

• GDPR compliance
• SHA-256 hashing
• Data Processing Options for US Users
• Aggregated Event Measurement
• Advanced Matching
• In-Page Event Tracking
• Image Only Pixel Code
• Pixel Migration Support
• Pixel Helper
• Meta Pixel Helper

Specialties

• General Healthcare

Support Channels

• email
• phone
• chat
• ticketing
• community
• 24x7

System Requirements

• Chrome browser
• Pixel Helper extension

Target Users

• admins
• patients

Training Options

• documentation
• webinars
• live_online
• onsite
• certification

Type

product

User Reviews

• Reddit has outperformed our expectations, delivering 80% lower cost per signup than our threshold.
• Reddit was found to be the most effective and efficient media channel for Retail.

Version

1.0

Alternatives

See related products

Canonical JSON

{
  "product_name": "Meta Pixel",
  "company_name": "Meta",
  "product_url": "https://www.meta.com/business/learn/facebook-ads-pixel",
  "company_url": "https://www.meta.com",
  "related_urls": [
    "https://developers.facebook.com/docs/meta-pixel/",
    "https://developers.facebook.com/docs/meta-pixel/get-started",
    "https://developers.facebook.com/docs/meta-pixel/guides/",
    "https://developers.facebook.com/docs/meta-pixel/implementation/marketing-api/",
    "https://help.shopify.com/en/manual/promoting-marketing/analyze-marketing/meta-pixel/",
    "https://help.pixieset.com/hc/en-us/articles/360034392331-Adding-Meta-Pixel-to-your-website",
    "https://mailchimp.com/help/use-meta-pixel/",
    "https://etrafficers.zendesk.com/hc/en-us/articles/33626865979021-Adding-a-Meta-Facebook-Pixel-to-Your-Website",
    "https://www.facebook.com/business/learn/facebook-ads-pixel",
    "https://elion.health/products/meta-pixel"
  ],
  "product_code": "SW1811",
  "summary": "Meta Pixel is a digital analytics tool that tracks user interactions on websites to measure advertising performance and create custom audiences, but its use in healthcare settings has raised significant privacy concerns due to potential violations of patient confidentiality and HIPAA regulations.",
  "description": "Meta Pixel is a digital analytics tool developed by Meta (formerly Facebook) that enables website owners to monitor user actions, create custom audiences, and track performance metrics and ad conversions. However, its implementation on healthcare websites has led to unintended disclosures of protected health information (PHI), resulting in legal actions and heightened scrutiny over patient privacy and HIPAA compliance.",
  "categories": [
    "administrative Operations",
    "diagnostic Support",
    "patient Facing",
    "Administrative",
    "Diagnostic",
    "Patient-facing"
  ],
  "market_segment": [
    "enterprise",
    "smb"
  ],
  "target_users": [
    "admins",
    "patients"
  ],
  "specialties": [
    "General Healthcare"
  ],
  "regions_available": [
    "United States",
    "Canada",
    "European Union",
    "United Kingdom",
    "Australia",
    "India",
    "Brazil",
    "Japan",
    "South Korea",
    "Mexico",
    "South Africa",
    "Russia",
    "China",
    "South America",
    "Southeast Asia",
    "Middle East",
    "Africa",
    "Central America",
    "Caribbean",
    "Oceania"
  ],
  "languages_supported": [
    "English",
    "Spanish",
    "French",
    "German",
    "Italian",
    "Portuguese",
    "Dutch",
    "Russian",
    "Chinese",
    "Japanese",
    "Korean",
    "Arabic",
    "Hindi",
    "Bengali",
    "Punjabi",
    "Telugu",
    "Marathi",
    "Tamil",
    "Urdu",
    "Gujarati"
  ],
  "pricing_model": "free",
  "pricing_details": "Free to use; charges apply for advertising campaigns based on budget and bidding strategies.",
  "license": "commercial",
  "company_offices": [
    "United States",
    "Canada",
    "United Kingdom",
    "Germany",
    "France",
    "India",
    "Brazil",
    "Japan",
    "South Korea",
    "Australia"
  ],
  "company_founding": "2004",
  "deployment_model": [
    "SaaS"
  ],
  "os_platforms": [
    "Web"
  ],
  "features": [
    "Website visitor activity tracking",
    "Conversion measurement",
    "Custom audience creation",
    "Advantage+ catalog ads",
    "Collaborative ads",
    "GDPR compliance",
    "Marketing API integration",
    "Microdata tagging support",
    "Pixel migration support",
    "Event tracking for standard events"
  ],
  "optional_modules": [
    "Advanced Matching",
    "Aggregated Event Measurement",
    "In-Page Event Tracking",
    "Image Only Pixel Code",
    "Custom Audiences",
    "Data Processing Options for US Users",
    "Tagging SPAs",
    "Accurate Event Tracking",
    "Pixel Agency Sharing"
  ],
  "integrations": [
    "Facebook Ads Manager",
    "Commerce Manager",
    "Marketing API",
    "Collaborative Ads",
    "OpenGraph",
    "Schema.org",
    "JSON-LD for Schema.org",
    "Pixel Helper",
    "Meta App Development",
    "Graph API",
    "Meta Developer Documentation",
    "Meta APIs",
    "Meta SDKs",
    "Meta Business Suite",
    "Meta Business Manager",
    "Meta Pixel Helper",
    "Meta Pixel Migration",
    "Meta Pixel for Advantage+ Catalog Ads",
    "Meta Pixel for Collaborative Ads",
    "Meta Pixel for Marketing API",
    "Meta Pixel for Microdata Tags"
  ],
  "data_standards": [
    "OpenGraph",
    "Schema.org",
    "JSON-LD for Schema.org",
    "GDPR",
    "iOS 14.5",
    "ISO 4217",
    "SHA-256",
    "HTTP",
    "HTML",
    "JavaScript"
  ],
  "api_available": "yes",
  "system_requirements": [
    "Chrome browser",
    "Pixel Helper extension"
  ],
  "compliance": [
    "GDPR",
    "iOS 14.5",
    "ISO 4217",
    "SHA-256",
    "HTTP",
    "HTML",
    "JavaScript"
  ],
  "certifications": [
    "GDPR",
    "iOS 14.5",
    "ISO 4217",
    "SHA-256",
    "HTTP",
    "HTML",
    "JavaScript"
  ],
  "security_features": [
    "GDPR compliance",
    "SHA-256 hashing",
    "Data Processing Options for US Users",
    "Aggregated Event Measurement",
    "Advanced Matching",
    "In-Page Event Tracking",
    "Image Only Pixel Code",
    "Pixel Migration Support",
    "Pixel Helper",
    "Meta Pixel Helper"
  ],
  "privacy_features": [
    "GDPR compliance",
    "Data Processing Options for US Users",
    "Aggregated Event Measurement",
    "Advanced Matching",
    "In-Page Event Tracking",
    "Image Only Pixel Code",
    "Pixel Migration Support",
    "Pixel Helper",
    "Meta Pixel Helper",
    "Meta Pixel for Advantage+ Catalog Ads"
  ],
  "data_residency": "EU-only",
  "customers": [
    "SunGod",
    "Ally Financial",
    "Hootsuite",
    "Lenovo",
    "VistaPrint",
    "GLDN",
    "New Balance",
    "Reddit",
    "Smartly",
    "mParticle",
    "Tealium",
    "ActionIQ"
  ],
  "user_reviews": [
    "Reddit has outperformed our expectations, delivering 80% lower cost per signup than our threshold.",
    "Reddit was found to be the most effective and efficient media channel for Retail."
  ],
  "ratings": [
    "91% lower CPA (EMEA)",
    "59% lower CPA (UK)",
    "63% lower CPA (North America)"
  ],
  "support_channels": [
    "email",
    "phone",
    "chat",
    "ticketing",
    "community",
    "24x7"
  ],
  "training_options": [
    "documentation",
    "webinars",
    "live_online",
    "onsite",
    "certification"
  ],
  "release_year": "2015",
  "integration_partners": [
    "Smartly",
    "mParticle",
    "Tealium",
    "ActionIQ"
  ],
  "id": "SW1811",
  "slug": "meta-pixel",
  "type": "product",
  "version": "1.0",
  "last_updated": "2025-10-11",
  "links_json": {
    "self": "https://www.healthaidb.com/software/meta-pixel.json"
  }
}