lob

JSON twin: https://www.healthaidb.com/software/lob.json

Company Name

Lob

Product URL

https://www.lob.com/product/overview

Company URL

https://www.lob.com

Categories

Summary

Lob provides a developer-first API platform to automate, personalize, print and send direct mail at scale — including HIPAA-compliant workflows for healthcare organizations.

Description

Lob is a commercial direct-mail automation platform offering APIs, SDKs and a print-delivery network for programmatic letters, postcards, envelopes and transactional mail. Key capabilities include address verification, template personalization, triggered and batch sends, delivery tracking, analytics, and compliance controls (SOC 2, HIPAA, GDPR-related controls). Lob targets use cases such as appointment reminders, patient billing, promotions, and large-scale transactional mail with an emphasis on secure, auditable print production.

Api Available

yes

Certifications

Company Founding

2013

Company Offices

Compliance

Customers

Data Residency

Hosted on AWS infrastructure (no public statement of limited-region-only hosting; contact Lob for enterprise regional options)

Data Standards

Deployment Model

Features

Id

P0943

Integration Partners

Integrations

Languages Supported

Last Updated

2025-09-07

License

commercial proprietary

Links

Market Segment

Optional Modules

Os Platforms

Pricing Details

Public pricing not listed for enterprise features; offers pay-as-you-go API usage and a free trial/get-started option via dashboard; contact vendor for volume/pricing and premium support.

Pricing Model

enterprise_quote

Privacy Features

Ratings

Regions Available

Release Year

2013

Security Features

Specialties

Support Channels

System Requirements

Target Users

Training Options

Type

product

User Reviews

Version

1.0

Canonical JSON

{
  "company_name": "Lob",
  "company_url": "https://www.lob.com",
  "company_offices": [
    "United States"
  ],
  "company_founding": "2013",
  "product_url": "https://www.lob.com/product/overview",
  "categories": [
    "administrative",
    "marketing",
    "operations",
    "developer-facing",
    "infrastructure"
  ],
  "market_segment": [
    "enterprise",
    "smb"
  ],
  "links": [
    "https://www.lob.com",
    "https://www.lob.com/product/overview",
    "https://docs.lob.com",
    "https://www.lob.com/security",
    "https://trust.lob.com",
    "https://www.lob.com/pricing",
    "https://help.lob.com",
    "https://www.g2.com/products/lob/reviews",
    "https://www.capterra.com/p/179664/Lob",
    "https://www.linkedin.com/company/lob"
  ],
  "summary": "Lob provides a developer-first API platform to automate, personalize, print and send direct mail at scale — including HIPAA-compliant workflows for healthcare organizations.",
  "description": "Lob is a commercial direct-mail automation platform offering APIs, SDKs and a print-delivery network for programmatic letters, postcards, envelopes and transactional mail. Key capabilities include address verification, template personalization, triggered and batch sends, delivery tracking, analytics, and compliance controls (SOC 2, HIPAA, GDPR-related controls). Lob targets use cases such as appointment reminders, patient billing, promotions, and large-scale transactional mail with an emphasis on secure, auditable print production.",
  "target_users": [
    "developers",
    "marketing teams",
    "healthcare administrators",
    "patient engagement teams",
    "billing/finance teams",
    "operations/fulfillment",
    "compliance/security teams"
  ],
  "specialties": [
    "patient engagement",
    "medical billing/collections",
    "appointment reminders",
    "population outreach",
    "transactional mail",
    "healthcare marketing"
  ],
  "regions_available": [
    "United States",
    "European Union (serves GDPR-regulated customers)",
    "United Kingdom"
  ],
  "languages_supported": [
    "English"
  ],
  "pricing_model": "enterprise_quote",
  "pricing_details": "Public pricing not listed for enterprise features; offers pay-as-you-go API usage and a free trial/get-started option via dashboard; contact vendor for volume/pricing and premium support.",
  "license": "commercial proprietary",
  "deployment_model": [
    "SaaS"
  ],
  "os_platforms": [
    "Web"
  ],
  "features": [
    "Direct Mail API for programmatic print & mail",
    "Address verification and validation",
    "Print Delivery Network with nationwide fulfillment",
    "Transactional & triggered mail sends",
    "Bulk and automated campaign sends",
    "Personalization (variable data, images, QR codes, PURLs, coupon codes)",
    "Templates and creative tooling",
    "Audience targeting (lookalike/retargeting)",
    "SDKs and developer tools",
    "Analytics, tracking and conversion measurement",
    "Audit and API request logs",
    "Encryption in transit and at rest",
    "Automated redaction and data retention controls",
    "Printer partner security and vetting"
  ],
  "optional_modules": [
    "Lob Audience (audience expansion/targeting)",
    "Print Delivery Network access / managed fulfillment",
    "Address Verification product",
    "Enterprise features (advanced security, dedicated printing facilities)",
    "Premium support"
  ],
  "integrations": [],
  "data_standards": [],
  "api_available": "yes",
  "system_requirements": "",
  "compliance": [
    "HIPAA",
    "HITECH",
    "GDPR",
    "CCPA/CPRA",
    "SOC 2 Type II"
  ],
  "certifications": [
    "SOC 2 Type II"
  ],
  "security_features": [
    "TLS 1.2+ (encryption in transit)",
    "AES-256 (encryption at rest)",
    "Role-based access controls (RBAC)",
    "Single sign-on (SAML 2.0)",
    "Audit and API request logs",
    "Automated redaction",
    "Vulnerability scanning and penetration testing"
  ],
  "privacy_features": [
    "Business Associate Agreement (BAA) available",
    "HIPAA/HITECH privacy audits",
    "Data retention policies",
    "Opt-out / consumer privacy controls (CCPA/CPRA)"
  ],
  "data_residency": "Hosted on AWS infrastructure (no public statement of limited-region-only hosting; contact Lob for enterprise regional options)",
  "customers": [
    "Branch",
    "Mabel",
    "iExit",
    "Housecall Pro",
    "Chase"
  ],
  "user_reviews": [
    "Great developer docs but an extremely lackluster product; supply chain issues are a huge red flag.",
    "API is user-friendly and requires minimal effort to integrate.",
    "Excellent documentation — quick to implement with SDKs and examples.",
    "Easy to use platform for sending postcards and letters programmatically.",
    "I've enjoyed my experience — sent a postcard and integrated via Zapier without much friction."
  ],
  "ratings": [
    "G2 — Address Verification: 8.0 (feature score)",
    "G2 — Ease of Use / Usability: ~8.7–8.9 (reported in reviews/compare pages)",
    "G2 — Quality of Support: 8.7 (reported in comparison summaries)",
    "TrustRadius — positive reviews highlighting ease of integration (summary)"
  ],
  "support_channels": [
    "help center / documentation",
    "email",
    "ticketing",
    "premium support (paid)",
    "community/forums",
    "contact form / sales support"
  ],
  "training_options": [
    "documentation (API docs, quickstarts)",
    "webinars",
    "live_online (product tours / demos)",
    "events & webinars"
  ],
  "release_year": "2013",
  "integration_partners": [
    "ActionIQ",
    "Adobe InDesign",
    "Adobe Marketo",
    "Agile CRM",
    "Blueshift",
    "Braze",
    "Citrix Podio",
    "Customer.io",
    "Figma",
    "Formstack",
    "Freshsales Suite",
    "HubSpot",
    "Iterable",
    "Klaviyo",
    "Make",
    "Microsoft Dynamics 365",
    "Pipedrive",
    "Salesforce",
    "Salesforce Marketing Cloud",
    "Segment",
    "Simon Data",
    "Tray.io",
    "Zapier",
    "Zoho"
  ],
  "id": "P0943",
  "slug": "lob",
  "type": "product",
  "version": "1.0",
  "last_updated": "2025-09-07",
  "links_json": {
    "self": "https://www.healthaidb.com/software/lob.json"
  }
}