JSON twin: https://www.healthaidb.com/software/klaviyo.json
Klaviyo
https://www.klaviyo.com/products
Klaviyo is a B2C marketing automation and customer data platform that unifies email, SMS/RCS, push, and analytics to enable personalized, data-driven customer communications.
Klaviyo provides a cloud-based B2C CRM/CDP focused on ecommerce and consumer brands, offering profile-based segmentation, automated flows, campaign management, cross-channel messaging (email, SMS/RCS, push, WhatsApp), A/B testing, analytics, and integrations with major ecommerce and marketing platforms to drive personalized lifecycle marketing.
yes
2012
US and EU hosting regions available (regional data hosting options)
P0895
2025-09-07
commercial (proprietary)
Free tier available (limited profiles/sends); paid tiers billed by number of profiles and message sends (tiered subscription pricing). Enterprise/volume pricing and add-ons (e.g., SMS credits, dedicated IP, enterprise features) available—contact vendor or see Klaviyo pricing page for details.
freemium
2012
—
product
1.0
{
"company_name": "Klaviyo",
"company_url": "https://www.klaviyo.com/",
"company_offices": [
"United States",
"United Kingdom",
"Australia"
],
"company_founding": "2012",
"product_url": "https://www.klaviyo.com/products",
"categories": [
"customer data platform",
"marketing automation",
"email marketing",
"SMS marketing",
"analytics"
],
"market_segment": [
"smb",
"enterprise",
"b2c"
],
"links": [
"https://www.klaviyo.com/",
"https://www.klaviyo.com/about",
"https://www.klaviyo.com/products",
"https://www.klaviyo.com/security",
"https://help.klaviyo.com/",
"https://developers.klaviyo.com/en/docs",
"https://www.klaviyo.com/legal/privacy/privacy-notice",
"https://elion.health/products/klaviyo",
"https://www.g2.com/products/klaviyo/reviews",
"https://www.capterra.com/p/145785/Klaviyo/"
],
"summary": "Klaviyo is a B2C marketing automation and customer data platform that unifies email, SMS/RCS, push, and analytics to enable personalized, data-driven customer communications.",
"description": "Klaviyo provides a cloud-based B2C CRM/CDP focused on ecommerce and consumer brands, offering profile-based segmentation, automated flows, campaign management, cross-channel messaging (email, SMS/RCS, push, WhatsApp), A/B testing, analytics, and integrations with major ecommerce and marketing platforms to drive personalized lifecycle marketing.",
"target_users": [
"marketing teams",
"growth/CRM managers",
"ecommerce merchants",
"customer success/service teams",
"digital agencies",
"developers/engineers",
"analytics teams"
],
"specialties": [],
"regions_available": [
"United States",
"United Kingdom",
"European Union",
"Canada",
"Australia",
"New Zealand",
"Asia-Pacific (select countries)",
"Nordics"
],
"languages_supported": [
"English",
"Spanish",
"French",
"German",
"Portuguese",
"Italian",
"Chinese (Simplified)",
"Japanese",
"Korean",
"+ automatic Smart Translations (up to 68 languages)"
],
"pricing_model": "freemium",
"pricing_details": "Free tier available (limited profiles/sends); paid tiers billed by number of profiles and message sends (tiered subscription pricing). Enterprise/volume pricing and add-ons (e.g., SMS credits, dedicated IP, enterprise features) available—contact vendor or see Klaviyo pricing page for details.",
"license": "commercial (proprietary)",
"deployment_model": [
"SaaS"
],
"os_platforms": [
"Web",
"iOS (mobile SDKs)",
"Android (mobile SDKs)"
],
"features": [
"Email marketing and automation",
"SMS and RCS messaging",
"Mobile push notifications",
"Omnichannel campaign builder (flows)",
"Segmentation and audience builder",
"Customer Data Platform (CDP)",
"Personalization and dynamic content",
"Pre-built templates and web forms",
"Behavioral tracking and event metrics",
"A/B testing and optimization",
"Integrations marketplace (350+ apps)",
"Marketing analytics and reporting",
"Review management",
"Customer profiles and lifecycle tracking",
"Consent and privacy tooling",
"API-based event tracking",
"AI-powered content and predictions"
],
"optional_modules": [
"Klaviyo AI",
"Advanced Klaviyo Data Platform (advanced CDP)",
"Klaviyo Analytics (advanced analytics)",
"Klaviyo Service (customer service module)"
],
"integrations": [
"Shopify",
"Salesforce Commerce Cloud",
"Wix",
"WooCommerce",
"Adobe Commerce (Magento)",
"BigCommerce",
"Facebook / Meta Ads",
"Google Ads",
"Stripe",
"Shopify POS",
"Various ecommerce, advertising, shipping, POS, loyalty and subscription platforms (350+ marketplace apps)"
],
"data_standards": [],
"api_available": "yes",
"system_requirements": "",
"compliance": [
"SOC 2 (Type II)",
"ISO 27001",
"GDPR",
"CCPA"
],
"certifications": [
"SOC 2 Type II (attested)",
"ISO 27001 (certified)"
],
"security_features": [
"Encryption in transit and at rest",
"Role-based access control (RBAC)",
"Single sign-on (SSO) / SAML",
"Multi-factor authentication (MFA)",
"Audit logging",
"API key and OAuth with scoped permissions",
"Annual penetration testing and bug bounty program"
],
"privacy_features": [
"Data Processing Agreement (DPA)",
"Privacy rights request tooling (access/deletion)",
"Profile consent management",
"Data minimization controls"
],
"data_residency": "US and EU hosting regions available (regional data hosting options)",
"customers": [
"Dollar Shave Club",
"Tatcha",
"Rebecca Minkoff",
"Hedley + Bennett",
"GourmetGiftBaskets.com",
"Briogeo",
"Naturium",
"Daily Harvest",
"Tibi",
"Smile Brilliant",
"Helen of Troy",
"Caitlyn Minimalist",
"Buoy",
"Elk Springs Resort"
],
"user_reviews": [
"Klaviyo is totally worth the price if you know what you are doing — powerful but has a learning curve.",
"The UI is clunky and outdated; pricing can be expensive for smaller stores.",
"Klaviyo is overkill for my shop — great features but not worth the cost for our usage.",
"Best for e‑commerce — segmentation and automated flows are excellent.",
"Support can be hit or miss; sales is great but technical support has mixed reviews.",
"Pricing model around SMS credits is annoying — you have to prepay and babysit usage.",
"Switched away because Klaviyo was too expensive; others replicated functionality at lower cost.",
"Love the segmentation and integration with Shopify — it's our customer CRM hub."
],
"ratings": [
"G2: 4.6/5 (approx.)",
"Capterra: 4.6/5 (approx.)",
"Shopify App Store: ~4.7/5 (Klaviyo Reviews app)",
"Trustpilot: ~2.4/5 (reported low trustpilot score in some summaries)"
],
"support_channels": [
"help center / documentation",
"community forum",
"email support / ticketing",
"professional services / premium support",
"academy (training)"
],
"training_options": [
"documentation",
"academy (online courses)",
"webinars",
"live_online onboarding",
"professional services / onsite implementation"
],
"release_year": "2012",
"integration_partners": [
"Shopify",
"Salesforce (Commerce Cloud)",
"Wix",
"WooCommerce",
"Adobe Commerce (Magento)",
"BigCommerce",
"Stripe",
"PayPal",
"Shopify POS",
"Klaviyo App Marketplace (350+ apps)",
"Advertising platforms (Facebook/Meta ads)",
"Loyalty platforms (e.g., Smile.io referenced)",
"Subscription platforms",
"Shipping integrations",
"Point of sale integrations",
"Various ecommerce & analytics apps available via marketplace"
],
"id": "P0895",
"slug": "klaviyo",
"type": "product",
"version": "1.0",
"last_updated": "2025-09-07",
"links_json": {
"self": "https://www.healthaidb.com/software/klaviyo.json"
}
}