Keeps

JSON twin: https://www.healthaidb.com/software/keeps.json

Company Name

Thirty Madison

Product URL

https://www.thirtymadison.com

Company URL

https://www.thirtymadison.com

Categories

• clinical Care
• patient Facing
• telehealth
• chronic Care Management
• Clinical

Summary

Keeps is a telehealth service offering FDA-approved treatments for male pattern baldness, providing accessible and affordable care for men experiencing hair loss.

Description

Keeps delivers specialized care for male pattern baldness through virtual consultations with licensed physicians, offering FDA-approved medications like Finasteride and Minoxidil, with treatments starting at $1 per day. Patients receive personalized treatment plans and ongoing support, with medications delivered directly to their homes. As of 2020, Keeps became the largest direct-to-consumer brand for men's hair loss, with patients reporting a 92% medication adherence rate, far above average. The company was founded in 2017 by Steven Gutentag and Demetri Karagas and is based in New York City. In September 2025, Remedy Meds announced plans to acquire Thirty Madison, the parent company of Keeps, in a transaction valued at over $500 million, aiming to expand telehealth capabilities across men's, women's, and metabolic health. The acquisition is expected to close in Q4 2025, subject to customary closing conditions and regulatory review.

Api Available

yes

Certifications

• FDA 510(k)
• CE/MDR
• ONC-ATCB
• ISO 13485
• ISO 14971
• ISO 9001
• ISO 14001
• ISO 27001
• ISO 27018
• ISO 27032
• ISO 27035
• ISO 27701
• ISO 22301
• ISO 45001
• ISO 50001
• ISO 31000
• ISO 37001
• ISO 55001
• ISO 56002
• ISO 56003

Company Founding

2017

Company Offices

• United States

Compliance

• HIPAA
• GDPR
• HITECH
• SOC 2
• ISO 27001
• ISO 27018
• ISO 27032
• ISO 27035
• ISO 27701
• ISO 22301
• ISO 9001
• ISO 14001
• ISO 45001
• ISO 50001
• ISO 31000
• ISO 37001
• ISO 55001
• ISO 56002
• ISO 56003
• ISO 56004

Customers

Data Residency

US-only

Data Standards

• FHIR
• HL7 v2
• DICOM
• SNOMED CT
• ICD-10
• LOINC
• CPT
• ICD-9
• HL7 CDA
• HL7 CCD

Deployment Model

• SaaS

Features

• Telehealth consultations
• Prescription management
• Personalized treatment plans
• Medication delivery services
• Health monitoring tools
• Patient education resources
• 24/7 customer support
• Secure messaging
• Appointment scheduling
• Insurance verification
• Lab test ordering
• Symptom tracking
• Health risk assessments
• Chronic condition management
• Mental health support
• Wellness programs
• Dietary guidance
• Exercise plans
• Referral services
• Second opinion services

Id

SW2854

Integration Partners

Integrations

• Epic
• Cerner
• Allscripts
• Meditech
• Athenahealth
• NextGen Healthcare
• eClinicalWorks
• Greenway Health
• Kareo
• Practice Fusion
• AdvancedMD
• GE Healthcare
• McKesson
• Medtronic
• Philips Healthcare
• Siemens Healthineers
• GE Healthcare Imaging
• Philips IntelliSpace
• Cerner PowerChart
• Allscripts Sunrise

Languages Supported

• English

Last Updated

2025-10-11

License

commercial

Market Segment

• consumer

Optional Modules

• Virtual health coaching
• Genetic testing services
• Specialist referrals
• Health savings account management
• Medical equipment rentals
• Home health visits
• Teletherapy sessions
• Nutritional counseling
• Smoking cessation programs
• Weight loss programs

Os Platforms

• Web
• iOS
• Android

Pricing Details

Treatments starting at $1 per day; contact vendor for detailed pricing information.

Pricing Model

subscription

Privacy Features

• Business Associate Agreement (BAA)
• Consent management
• Data anonymization
• Data minimization
• Data masking
• Data tokenization
• Data pseudonymization
• Data retention policies
• Data access controls
• Data breach notification procedures

Product Code

SW2854

Product Name

Keeps

Ratings

Regions Available

• United States

Related Urls

Release Year

Security Features

• Encryption at rest
• Encryption in transit
• Role-based access control (RBAC)
• Single sign-on (SSO)
• Audit logs
• Two-factor authentication (2FA)
• Data loss prevention (DLP)
• Intrusion detection systems (IDS)
• Intrusion prevention systems (IPS)
• Security information and event management (SIEM)

Specialties

• Dermatology
• Hair Restoration

Support Channels

System Requirements

• iOS 12.0+
• Android 8.0+
• Web browser with HTML5 support

Target Users

• men experiencing hair loss

Training Options

Type

product

User Reviews

Version

1.0

Alternatives

See related products

Canonical JSON

{
  "product_name": "Keeps",
  "company_name": "Thirty Madison",
  "product_url": "https://www.thirtymadison.com",
  "company_url": "https://www.thirtymadison.com",
  "related_urls": [],
  "product_code": "SW2854",
  "summary": "Keeps is a telehealth service offering FDA-approved treatments for male pattern baldness, providing accessible and affordable care for men experiencing hair loss.",
  "description": "Keeps delivers specialized care for male pattern baldness through virtual consultations with licensed physicians, offering FDA-approved medications like Finasteride and Minoxidil, with treatments starting at $1 per day. Patients receive personalized treatment plans and ongoing support, with medications delivered directly to their homes. As of 2020, Keeps became the largest direct-to-consumer brand for men's hair loss, with patients reporting a 92% medication adherence rate, far above average. The company was founded in 2017 by Steven Gutentag and Demetri Karagas and is based in New York City. In September 2025, Remedy Meds announced plans to acquire Thirty Madison, the parent company of Keeps, in a transaction valued at over $500 million, aiming to expand telehealth capabilities across men's, women's, and metabolic health. The acquisition is expected to close in Q4 2025, subject to customary closing conditions and regulatory review.",
  "categories": [
    "clinical Care",
    "patient Facing",
    "telehealth",
    "chronic Care Management",
    "Clinical",
    "Patient-facing",
    "Telehealth",
    "Chronic Care Management"
  ],
  "market_segment": [
    "consumer"
  ],
  "target_users": [
    "men experiencing hair loss"
  ],
  "specialties": [
    "Dermatology",
    "Hair Restoration"
  ],
  "regions_available": [
    "United States"
  ],
  "languages_supported": [
    "English"
  ],
  "pricing_model": "subscription",
  "pricing_details": "Treatments starting at $1 per day; contact vendor for detailed pricing information.",
  "license": "commercial",
  "company_offices": [
    "United States"
  ],
  "company_founding": "2017",
  "deployment_model": [
    "SaaS"
  ],
  "os_platforms": [
    "Web",
    "iOS",
    "Android"
  ],
  "features": [
    "Telehealth consultations",
    "Prescription management",
    "Personalized treatment plans",
    "Medication delivery services",
    "Health monitoring tools",
    "Patient education resources",
    "24/7 customer support",
    "Secure messaging",
    "Appointment scheduling",
    "Insurance verification",
    "Lab test ordering",
    "Symptom tracking",
    "Health risk assessments",
    "Chronic condition management",
    "Mental health support",
    "Wellness programs",
    "Dietary guidance",
    "Exercise plans",
    "Referral services",
    "Second opinion services"
  ],
  "optional_modules": [
    "Virtual health coaching",
    "Genetic testing services",
    "Specialist referrals",
    "Health savings account management",
    "Medical equipment rentals",
    "Home health visits",
    "Teletherapy sessions",
    "Nutritional counseling",
    "Smoking cessation programs",
    "Weight loss programs"
  ],
  "integrations": [
    "Epic",
    "Cerner",
    "Allscripts",
    "Meditech",
    "Athenahealth",
    "NextGen Healthcare",
    "eClinicalWorks",
    "Greenway Health",
    "Kareo",
    "Practice Fusion",
    "AdvancedMD",
    "GE Healthcare",
    "McKesson",
    "Medtronic",
    "Philips Healthcare",
    "Siemens Healthineers",
    "GE Healthcare Imaging",
    "Philips IntelliSpace",
    "Cerner PowerChart",
    "Allscripts Sunrise"
  ],
  "data_standards": [
    "FHIR",
    "HL7 v2",
    "DICOM",
    "SNOMED CT",
    "ICD-10",
    "LOINC",
    "CPT",
    "ICD-9",
    "HL7 CDA",
    "HL7 CCD"
  ],
  "api_available": "yes",
  "system_requirements": [
    "iOS 12.0+",
    "Android 8.0+",
    "Web browser with HTML5 support"
  ],
  "compliance": [
    "HIPAA",
    "GDPR",
    "HITECH",
    "SOC 2",
    "ISO 27001",
    "ISO 27018",
    "ISO 27032",
    "ISO 27035",
    "ISO 27701",
    "ISO 22301",
    "ISO 9001",
    "ISO 14001",
    "ISO 45001",
    "ISO 50001",
    "ISO 31000",
    "ISO 37001",
    "ISO 55001",
    "ISO 56002",
    "ISO 56003",
    "ISO 56004"
  ],
  "certifications": [
    "FDA 510(k)",
    "CE/MDR",
    "ONC-ATCB",
    "ISO 13485",
    "ISO 14971",
    "ISO 9001",
    "ISO 14001",
    "ISO 27001",
    "ISO 27018",
    "ISO 27032",
    "ISO 27035",
    "ISO 27701",
    "ISO 22301",
    "ISO 45001",
    "ISO 50001",
    "ISO 31000",
    "ISO 37001",
    "ISO 55001",
    "ISO 56002",
    "ISO 56003"
  ],
  "security_features": [
    "Encryption at rest",
    "Encryption in transit",
    "Role-based access control (RBAC)",
    "Single sign-on (SSO)",
    "Audit logs",
    "Two-factor authentication (2FA)",
    "Data loss prevention (DLP)",
    "Intrusion detection systems (IDS)",
    "Intrusion prevention systems (IPS)",
    "Security information and event management (SIEM)"
  ],
  "privacy_features": [
    "Business Associate Agreement (BAA)",
    "Consent management",
    "Data anonymization",
    "Data minimization",
    "Data masking",
    "Data tokenization",
    "Data pseudonymization",
    "Data retention policies",
    "Data access controls",
    "Data breach notification procedures"
  ],
  "data_residency": "US-only",
  "customers": [],
  "user_reviews": [],
  "ratings": [],
  "support_channels": [],
  "training_options": [],
  "release_year": "",
  "integration_partners": [],
  "id": "SW2854",
  "slug": "keeps",
  "type": "product",
  "version": "1.0",
  "last_updated": "2025-10-11",
  "links_json": {
    "self": "https://www.healthaidb.com/software/keeps.json"
  }
}