JSON twin: https://www.healthaidb.com/software/iterable.json
Iterable
Iterable is an AI-powered, cloud-native cross-channel customer engagement and marketing automation platform that orchestrates personalized messaging across email, SMS, push, in-app and web.
Iterable centralizes customer data, real-time behavioral signals, and AI-driven personalization to build, automate, and optimize multi-channel marketing journeys at enterprise scale. The platform includes data activation, campaign design, channel orchestration, experimentation/analytics, developer APIs/SDKs, integrations with martech stacks, and enterprise security/compliance features.
yes
2013
Customer-selectable regions: United States or Ireland (AWS-hosted; region choice may be available per agreement)
P0842
2025-09-07
Commercial proprietary
Contact vendor for demo and custom pricing; no public self-serve pricing—offers enterprise tiers, migration support, and professional services; trial/demo available on request.
enterprise_quote
2013
—
product
1.0
{
"company_name": "Iterable",
"company_url": "https://iterable.com/",
"company_offices": [
"United States",
"United Kingdom",
"Australia",
"Portugal"
],
"company_founding": "2013",
"product_url": "https://iterable.com/product/",
"categories": [
"marketing automation",
"communications",
"administrative"
],
"market_segment": [
"enterprise",
"smb"
],
"links": [
"https://iterable.com/",
"https://iterable.com/product/",
"https://iterable.com/company/",
"https://iterable.com/trust/privacy-policy/",
"https://api.iterable.com/api/docs",
"https://support.iterable.com/hc/en-us",
"https://iterable.com/news-media/",
"https://g2.com/products/iterable/reviews",
"https://www.capterra.com/p/146573/Iterable/",
"https://www.crunchbase.com/organization/iterable"
],
"summary": "Iterable is an AI-powered, cloud-native cross-channel customer engagement and marketing automation platform that orchestrates personalized messaging across email, SMS, push, in-app and web.",
"description": "Iterable centralizes customer data, real-time behavioral signals, and AI-driven personalization to build, automate, and optimize multi-channel marketing journeys at enterprise scale. The platform includes data activation, campaign design, channel orchestration, experimentation/analytics, developer APIs/SDKs, integrations with martech stacks, and enterprise security/compliance features.",
"target_users": [
"marketing teams",
"growth marketers",
"CRM managers",
"product managers",
"customer success teams",
"data engineers",
"developers",
"IT/admins"
],
"specialties": [],
"regions_available": [
"United States",
"United Kingdom",
"Canada",
"Australia",
"European Union"
],
"languages_supported": [
"English"
],
"pricing_model": "enterprise_quote",
"pricing_details": "Contact vendor for demo and custom pricing; no public self-serve pricing—offers enterprise tiers, migration support, and professional services; trial/demo available on request.",
"license": "Commercial proprietary",
"deployment_model": [
"SaaS"
],
"os_platforms": [
"Web",
"iOS",
"Android"
],
"features": [
"Data activation / centralized customer profile",
"Cross-channel orchestration (email, SMS, push, in‑app, web)",
"1:1 personalization and segmentation",
"Journey builder / lifecycle automation",
"Real‑time event ingestion and decisioning",
"AI-powered recommendations and copy variations (Iterable AI / Nova)",
"A/B and multivariate testing",
"Analytics & reporting / predictive insights",
"Deliverability tooling",
"APIs and SDKs (mobile/web)",
"Templates and content management",
"Audience sync / reverse ETL",
"Webhooks and event-based triggers",
"Campaign scheduling & throttling",
"Role-based access and multi-project management"
],
"optional_modules": [
"Iterable Nova (AI workspace)",
"Activate Data (CDP/data activation)",
"Iterable AI Suite",
"Enterprise-ready security & governance package",
"Optimize (advanced analytics/optimization)"
],
"integrations": [
"Amazon Web Services (hosting/infrastructure)",
"Snowflake",
"Databricks",
"Datadog",
"SparkPost / Bird (email delivery)",
"Mailgun",
"Twilio (SMS)",
"Telnyx (SMS)",
"InfoBip (WhatsApp/SMS)",
"Hightouch (reverse ETL)",
"StreamNative (message queueing)"
],
"data_standards": [],
"api_available": "yes",
"system_requirements": "",
"compliance": [
"HIPAA / HITECH (BAA available)",
"GDPR",
"CCPA",
"EU‑US Data Privacy Framework",
"SOC 2 Type II",
"ISO/IEC 27001"
],
"certifications": [
"ISO/IEC 27001",
"SOC 2 Type II",
"APEC (controllers and processors)"
],
"security_features": [
"Encryption at rest (AES-256)",
"Encryption in transit (TLS 1.2+)",
"Role-based access control (RBAC)",
"Single sign-on (SSO) / SAML / Okta",
"Multi-factor authentication (MFA)",
"Audit logs / SIEM integration",
"Web Application Firewall (WAF)",
"Regular penetration testing and vulnerability management"
],
"privacy_features": [
"Business Associate Agreement (BAA) available",
"Data Processing Agreement (DPA)",
"Privacy Policy and cookie controls",
"Data retention and secure deletion policies",
"Sub-processor disclosures and controls"
],
"data_residency": "Customer-selectable regions: United States or Ireland (AWS-hosted; region choice may be available per agreement)",
"customers": [
"Stanley Black & Decker",
"Morning Brew",
"Redfin",
"The Zebra",
"Findmypast",
"BIG4 Holiday Parks",
"Namecheap",
"Melbourne Football Club",
"Anyfin",
"Flipster",
"Guild Education"
],
"user_reviews": [
"One of the best marketing tools I have worked with.",
"Great online library to learn the tool on your own.",
"Powerful platform for cross-channel campaigns and personalization.",
"Strong API and integrations but onboarding can be complex.",
"Excellent support for deliverability and campaign automation.",
"Scales well for large data volumes and real-time use cases."
],
"ratings": [
"G2: 4.5 / 5 (approx.)",
"Capterra: 4.3 / 5 (approx.)",
"Gartner Peer Insights: 4.5 / 5 (sample enterprise reviews)",
"TrustRadius: ~8.5 / 10 (comparison listings)"
],
"support_channels": [
"email",
"phone",
"ticketing",
"community",
"documentation"
],
"training_options": [
"documentation",
"webinars",
"video-based (Iterable Academy)",
"live_online"
],
"release_year": "2013",
"integration_partners": [
"Snowflake",
"Hightouch",
"Amazon SES",
"Salesforce",
"HubSpot",
"Intercom",
"Klaviyo",
"Mailchimp",
"Marketo",
"SendGrid",
"Airship",
"Adobe Campaign",
"ActiveCampaign",
"Braze",
"Segment",
"Zeta",
"SparkPost",
"Oracle Marketing Cloud",
"Twilio"
],
"id": "P0842",
"slug": "iterable",
"type": "product",
"version": "1.0",
"last_updated": "2025-09-07",
"links_json": {
"self": "https://www.healthaidb.com/software/iterable.json"
}
}