Iterable
JSON twin: https://www.healthaidb.com/software/iterable.json
Company Name
Iterable
Product URL
https://iterable.com/product/
Company URL
https://iterable.com
Categories
Summary
Iterable is an AI-powered customer engagement platform that enables marketers to create personalized, cross-channel campaigns at scale, enhancing customer interactions and driving growth.
Description
Iterable is a comprehensive marketing automation platform designed to help businesses engage customers through personalized, real-time messaging across various channels, including email, SMS, push notifications, and in-app messages. It offers features like journey orchestration, AI-driven insights, and seamless integrations with other marketing tools, aiming to optimize customer engagement and marketing ROI.
Api Available
yes
Certifications
- SOC 2 Type II
- ISO 27001
- HIPAA
- GDPR
- EU-US Data Privacy Framework (DPF)
- Cross-Border Privacy Rules (CBPR)
- Privacy Recognition for Processors (PRP)
Company Founding
2013
Company Offices
Compliance
- HIPAA
- GDPR
- CCPA
- SOC 2 Type II
- ISO 27001
- EU-US Data Privacy Framework (DPF)
- Cross-Border Privacy Rules (CBPR)
- Privacy Recognition for Processors (PRP)
Customers
- Elion Health
- Braze
- HubSpot Marketing Hub
- Customer.io
- Tebra
- WebPT
- HST Pathways
- Iterable
Data Residency
US/EU regions
Data Standards
- FHIR
- HL7 v2
- DICOM
- SNOMED
- ICD-10
Deployment Model
Features
- Automated workflows
- Cross-channel messaging
- Customer segmentation
- Personalization engines
- Analytics and reporting
- A/B testing
- Email marketing
- SMS marketing
- Push notifications
- In-app messaging
- Landing pages
- Forms and surveys
- Dynamic content
- Event tracking
- API integrations
- Data privacy controls
- Security compliance
- Multi-language support
- Multi-currency support
Id
SW1593
Integration Partners
- Braze
- HubSpot Marketing Hub
- Customer.io
- Tebra
- WebPT
- HST Pathways
- Iterable
Integrations
- CRM systems
- E-commerce platforms
- Data warehouses
- Social media platforms
- Advertising networks
- Customer support tools
- Analytics platforms
- Data visualization tools
- Content management systems
- Survey tools
- Event management platforms
- Loyalty programs
- Affiliate marketing platforms
- Payment gateways
- Webhooks
- Third-party APIs
- Mobile SDKs
- Email service providers
- SMS gateways
Languages Supported
- English
- Spanish
- French
- German
- Italian
- Portuguese
- Dutch
- Swedish
- Norwegian
- Danish
- Finnish
Last Updated
2025-10-11
License
commercial
Market Segment
Optional Modules
- Agentic AI - Customer Journey Analytics
- Agentic AI - Push Notification
- Agentic AI - Personalization Engines
- Agentic AI - Personalization
- WhatsApp Business Platform - WhatsApp Marketing
Os Platforms
Pricing Details
Contact vendor for pricing information.
Pricing Model
subscription
Privacy Features
- BAA available
- Consent management
- Anonymization
- Data minimization
Product Code
SW1593
Product Name
Iterable
Ratings
- 4.4 out of 5 stars (691 reviews) - G2
- 5.0 out of 5 stars (1 review) - Capterra
Regions Available
Related Urls
Release Year
2013
Security Features
- Encryption
- RBAC
- SSO/SAML
- Audit logs
- 2FA
- DLP
Specialties
Support Channels
- email
- phone
- chat
- ticketing
- community
- 24x7
System Requirements
Target Users
- marketers
- growth teams
- customer engagement teams
- digital marketing professionals
Training Options
- documentation
- webinars
- live_online
- onsite
- certification
Type
product
User Reviews
- I like how it's a cross channel integrated platform, meaning it's now our one-stop-shop for all comms.
- Iterable is the most user-friendly communications channel software I've used in my career. Easy to learn. Easy to implement. Wide variety of features to utilize across numerous channels. Stays on top of industry standards such as AI, STO, communications preferences and more.
- I find the platform very intuitive to use. I'm a fairly new user, having started in my role this year, and in a fast-paced email marketing environment, I do not have a lot of spare time to read lengthy manuals. I've found it so easy to find my way around, build and edit emails, and segment our lists to really hit the ground running in my role and deliver improvements quickly.
- I really appreciate Iterable’s continuous drive for innovation and its commitment to staying ahead of industry trends and customer needs. One standout example is their upcoming AI Agent, launching this fall. It’s designed to revolutionize CRM management by automating key tasks and providing real-time insights, analytics, and predictions. The scale and ambition behind this initiative are impressive — it’s not just another AI feature, but a true assistant for CRM professionals.
- The features are straightforward to learn and utilize, but this is not at the expense of flexibility or quality. The segmentation using both user profile fields and event data is especially helpful.
- Iterable has been great for us in many ways; Event based triggers have allowed us to tap into customer moments and deliver personalised messaging. Iterable has also helped us achieve greater levels of personalisation including dynamic content (that we can really dial in using the agility of handlebar logic) and personalised STO. AI powered brand affinity score allows us identify users at different stages of brand loyalty and target them appropriately. Reusable content including snippets and saved content rows rapidly speeds up campaign creation. Reporting, list management and templates are also great. Iterable has extensive documentation, online training and and online community to offer support. As much as we appreciate Iterable as an email solution, by far the best part of switching has been the people. We had great support whilst prospecting and on-boarding, and now working with out customer success manager who is readily available and offers great insight and support. Chat support is available on tap and very helpful, with further technical support available if needed. Iterable host a fantastic conference each year, as well as webinars.
- I find some of the segmentation options could be more straight forward, for instance creating non engager segments has been a challenge, as I would expect more intuitive straight-forward options, like 'has not opened an email in the last xx days'. It almost feels like you're having to work out a double negative to use this functionality. I wish you could have folders within campaigns and journeys. It's hard to split out performance results for different types of campaigns, e.g. engager vs non engager. I believe I have to go back and label everything to be able to do this.
- I love how innovative Iterable is. They’re constantly updating to provide the best and most current experience with up to date technology.
- The interface is easy to navigate, and the journey builder offers excellent flexibility to create highly customized campaigns. The segmentation tool is also fantastic—very intuitive and quick to build unique audiences on the fly. On top of that, the support team is responsive and helpful, even on a lower-tier package.
Version
1.0
Alternatives
See related products
Canonical JSON
{
"product_name": "Iterable",
"company_name": "Iterable",
"product_url": "https://iterable.com/product/",
"company_url": "https://iterable.com",
"related_urls": [
"https://elion.health/products/iterable"
],
"product_code": "SW1593",
"summary": "Iterable is an AI-powered customer engagement platform that enables marketers to create personalized, cross-channel campaigns at scale, enhancing customer interactions and driving growth.",
"description": "Iterable is a comprehensive marketing automation platform designed to help businesses engage customers through personalized, real-time messaging across various channels, including email, SMS, push notifications, and in-app messages. It offers features like journey orchestration, AI-driven insights, and seamless integrations with other marketing tools, aiming to optimize customer engagement and marketing ROI.",
"categories": [
"marketing Automation",
"patient Engagement",
"communication",
"data Integration",
"health Data Analytics",
"patient Journey Management",
"Marketing Automation",
"Customer Engagement",
"Ai-powered Marketing",
"Cross-channel Messaging",
"Data Integration",
"Analytics",
"Personalization",
"Journey Orchestration",
"Email Marketing",
"Sms Marketing"
],
"market_segment": [
"enterprise",
"smb"
],
"target_users": [
"marketers",
"growth teams",
"customer engagement teams",
"digital marketing professionals"
],
"specialties": [
"Email Marketing",
"Sms Marketing",
"Push Notifications",
"In-app Messaging",
"Customer Journey Orchestration",
"Ai-driven Insights",
"Data Integration",
"Personalization",
"Analytics",
"A/b Testing"
],
"regions_available": [
"United States",
"United Kingdom",
"Canada",
"Australia",
"Germany",
"France",
"India",
"Japan",
"South Korea",
"Brazil",
"Mexico",
"South Africa",
"Singapore",
"Netherlands",
"Italy",
"Spain",
"Sweden",
"Norway",
"Denmark",
"Finland"
],
"languages_supported": [
"English",
"Spanish",
"French",
"German",
"Italian",
"Portuguese",
"Dutch",
"Swedish",
"Norwegian",
"Danish",
"Finnish"
],
"pricing_model": "subscription",
"pricing_details": "Contact vendor for pricing information.",
"license": "commercial",
"company_offices": [
"United States",
"United Kingdom",
"Canada",
"Australia",
"Germany",
"France",
"India",
"Japan",
"South Korea",
"Brazil"
],
"company_founding": "2013",
"deployment_model": [
"SaaS"
],
"os_platforms": [
"Web"
],
"features": [
"Automated workflows",
"Cross-channel messaging",
"Customer segmentation",
"Personalization engines",
"Analytics and reporting",
"A/B testing",
"Email marketing",
"SMS marketing",
"Push notifications",
"In-app messaging",
"Landing pages",
"Forms and surveys",
"Dynamic content",
"Event tracking",
"API integrations",
"Data privacy controls",
"Security compliance",
"Multi-language support",
"Multi-currency support"
],
"optional_modules": [
"Agentic AI - Customer Journey Analytics",
"Agentic AI - Push Notification",
"Agentic AI - Personalization Engines",
"Agentic AI - Personalization",
"WhatsApp Business Platform - WhatsApp Marketing"
],
"integrations": [
"CRM systems",
"E-commerce platforms",
"Data warehouses",
"Social media platforms",
"Advertising networks",
"Customer support tools",
"Analytics platforms",
"Data visualization tools",
"Content management systems",
"Survey tools",
"Event management platforms",
"Loyalty programs",
"Affiliate marketing platforms",
"Payment gateways",
"Webhooks",
"Third-party APIs",
"Mobile SDKs",
"Email service providers",
"SMS gateways"
],
"data_standards": [
"FHIR",
"HL7 v2",
"DICOM",
"SNOMED",
"ICD-10"
],
"api_available": "yes",
"system_requirements": "",
"compliance": [
"HIPAA",
"GDPR",
"CCPA",
"SOC 2 Type II",
"ISO 27001",
"EU-US Data Privacy Framework (DPF)",
"Cross-Border Privacy Rules (CBPR)",
"Privacy Recognition for Processors (PRP)"
],
"certifications": [
"SOC 2 Type II",
"ISO 27001",
"HIPAA",
"GDPR",
"EU-US Data Privacy Framework (DPF)",
"Cross-Border Privacy Rules (CBPR)",
"Privacy Recognition for Processors (PRP)"
],
"security_features": [
"Encryption",
"RBAC",
"SSO/SAML",
"Audit logs",
"2FA",
"DLP"
],
"privacy_features": [
"BAA available",
"Consent management",
"Anonymization",
"Data minimization"
],
"data_residency": "US/EU regions",
"customers": [
"Elion Health",
"Braze",
"HubSpot Marketing Hub",
"Customer.io",
"Tebra",
"WebPT",
"HST Pathways",
"Iterable"
],
"user_reviews": [
"I like how it's a cross channel integrated platform, meaning it's now our one-stop-shop for all comms.",
"Iterable is the most user-friendly communications channel software I've used in my career. Easy to learn. Easy to implement. Wide variety of features to utilize across numerous channels. Stays on top of industry standards such as AI, STO, communications preferences and more.",
"I find the platform very intuitive to use. I'm a fairly new user, having started in my role this year, and in a fast-paced email marketing environment, I do not have a lot of spare time to read lengthy manuals. I've found it so easy to find my way around, build and edit emails, and segment our lists to really hit the ground running in my role and deliver improvements quickly.",
"I really appreciate Iterable’s continuous drive for innovation and its commitment to staying ahead of industry trends and customer needs. One standout example is their upcoming AI Agent, launching this fall. It’s designed to revolutionize CRM management by automating key tasks and providing real-time insights, analytics, and predictions. The scale and ambition behind this initiative are impressive — it’s not just another AI feature, but a true assistant for CRM professionals.",
"The features are straightforward to learn and utilize, but this is not at the expense of flexibility or quality. The segmentation using both user profile fields and event data is especially helpful.",
"Iterable has been great for us in many ways; Event based triggers have allowed us to tap into customer moments and deliver personalised messaging. Iterable has also helped us achieve greater levels of personalisation including dynamic content (that we can really dial in using the agility of handlebar logic) and personalised STO. AI powered brand affinity score allows us identify users at different stages of brand loyalty and target them appropriately. Reusable content including snippets and saved content rows rapidly speeds up campaign creation. Reporting, list management and templates are also great. Iterable has extensive documentation, online training and and online community to offer support. As much as we appreciate Iterable as an email solution, by far the best part of switching has been the people. We had great support whilst prospecting and on-boarding, and now working with out customer success manager who is readily available and offers great insight and support. Chat support is available on tap and very helpful, with further technical support available if needed. Iterable host a fantastic conference each year, as well as webinars.",
"I find some of the segmentation options could be more straight forward, for instance creating non engager segments has been a challenge, as I would expect more intuitive straight-forward options, like 'has not opened an email in the last xx days'. It almost feels like you're having to work out a double negative to use this functionality. I wish you could have folders within campaigns and journeys. It's hard to split out performance results for different types of campaigns, e.g. engager vs non engager. I believe I have to go back and label everything to be able to do this.",
"I love how innovative Iterable is. They’re constantly updating to provide the best and most current experience with up to date technology.",
"The interface is easy to navigate, and the journey builder offers excellent flexibility to create highly customized campaigns. The segmentation tool is also fantastic—very intuitive and quick to build unique audiences on the fly. On top of that, the support team is responsive and helpful, even on a lower-tier package."
],
"ratings": [
"4.4 out of 5 stars (691 reviews) - G2",
"5.0 out of 5 stars (1 review) - Capterra"
],
"support_channels": [
"email",
"phone",
"chat",
"ticketing",
"community",
"24x7"
],
"training_options": [
"documentation",
"webinars",
"live_online",
"onsite",
"certification"
],
"release_year": "2013",
"integration_partners": [
"Braze",
"HubSpot Marketing Hub",
"Customer.io",
"Tebra",
"WebPT",
"HST Pathways",
"Iterable"
],
"id": "SW1593",
"slug": "iterable",
"type": "product",
"version": "1.0",
"last_updated": "2025-10-11",
"links_json": {
"self": "https://www.healthaidb.com/software/iterable.json"
}
}