JSON twin: https://www.healthaidb.com/software/hubspot.json
HubSpot
https://www.hubspot.com/healthcare
HubSpot is an AI‑powered, commercial CRM and customer platform that centralizes marketing, sales, service, content, operations and commerce tools for healthcare organizations to manage patient/prospect journeys and streamline operations.
HubSpot provides a modular customer platform (Free CRM plus paid Hubs) with Marketing, Sales, Service, Content, Operations and Commerce Hubs, AI features (Breeze, AI agents, Smart CRM), an app marketplace, secure sensitive-data handling (HIPAA-aware properties), analytics and integrations to support personalized care journeys, referral management, patient engagement and growth for healthcare providers and related organizations.
yes
2006
Hosted on public cloud infrastructure (AWS) with US and EU region options via HubSpot cloud infrastructure
P0754
2025-09-07
commercial proprietary
Free HubSpot CRM available; paid Hubs (Starter, Professional, Enterprise) and bundles (Starter Customer Platform, Enterprise Customer Platform); public pricing per hub on HubSpot pricing pages; free trials/demos available; contact vendor for enterprise quoting and services.
freemium
2006
product
1.0
{
"company_name": "HubSpot",
"company_url": "https://www.hubspot.com",
"company_offices": [
"United States",
"Ireland",
"Singapore",
"Australia",
"Japan",
"Germany",
"Colombia",
"France",
"Belgium",
"United Kingdom"
],
"company_founding": "2006",
"product_url": "https://www.hubspot.com/healthcare",
"categories": [
"administrative",
"patient-facing",
"engagement",
"marketing",
"analytics",
"operations"
],
"market_segment": [
"enterprise",
"smb"
],
"links": [
"https://www.hubspot.com",
"https://www.hubspot.com/healthcare",
"https://www.hubspot.com/products/crm",
"https://knowledge.hubspot.com",
"https://legal.hubspot.com/security",
"https://www.hubspot.com/pricing",
"https://elion.health/products/hubspot",
"https://www.g2.com/products/hubspot-crm/reviews",
"https://www.capterra.com/p/145361/HubSpot-CRM/"
],
"summary": "HubSpot is an AI‑powered, commercial CRM and customer platform that centralizes marketing, sales, service, content, operations and commerce tools for healthcare organizations to manage patient/prospect journeys and streamline operations.",
"description": "HubSpot provides a modular customer platform (Free CRM plus paid Hubs) with Marketing, Sales, Service, Content, Operations and Commerce Hubs, AI features (Breeze, AI agents, Smart CRM), an app marketplace, secure sensitive-data handling (HIPAA-aware properties), analytics and integrations to support personalized care journeys, referral management, patient engagement and growth for healthcare providers and related organizations.",
"target_users": [
"marketing teams",
"sales teams",
"customer service/support teams",
"practice administrators",
"care coordinators",
"clinicians (marketing/engagement use cases)",
"patients/members",
"IT/operations teams",
"partners/solutions integrators"
],
"specialties": [
"mental health",
"senior living",
"fitness & wellness",
"behavioral health",
"health services (general)",
"pharma / life sciences (marketing use cases)"
],
"regions_available": [
"Global",
"United States",
"Japan",
"Germany",
"Spain",
"Brazil",
"France"
],
"languages_supported": [
"English",
"Japanese",
"German",
"Spanish",
"Portuguese",
"French"
],
"pricing_model": "freemium",
"pricing_details": "Free HubSpot CRM available; paid Hubs (Starter, Professional, Enterprise) and bundles (Starter Customer Platform, Enterprise Customer Platform); public pricing per hub on HubSpot pricing pages; free trials/demos available; contact vendor for enterprise quoting and services.",
"license": "commercial proprietary",
"features": [
"Smart CRM (contacts, companies, deals, tickets, custom objects)",
"Sensitive Data properties (field-level sensitive property support)",
"Marketing automation (email, landing pages, ads, forms)",
"Sales tools (pipeline management, email templates, meeting scheduler)",
"Service tools (help desk, ticketing, shared inbox, omnichannel support)",
"Reporting & dashboards",
"List segmentation & workflows",
"Forms and authenticated form submissions",
"Data Sync (two-way integrations)",
"Document tracking & quotes/payments",
"Mobile apps for iOS and Android",
"Chatbot/live chat builder",
"Custom objects & CRM customization",
"AI features (Breeze / AI assistants, AI content/email writers)",
"Security & access controls (user permissions, audit logging)",
"Data export/import and properties API",
"VoIP/calling and call recording",
"Web CMS and hosting (SSL, website builder)",
"Snowflake & data warehouse integrations (note: Snowflake data share excluded for PHI)"
],
"integrations": [
"Twilio / Segment (marketplace integrations)",
"Snowflake (data warehouse — PHI restrictions noted)",
"Common marketplace apps via HubSpot App Marketplace",
"Two-way Data Sync connectors (native and marketplace connectors)",
"Payment processors (HubSpot Payment Links / Commerce integrations)"
],
"deployment_model": [
"SaaS"
],
"os_platforms": [
"Web",
"iOS",
"Android"
],
"optional_modules": [
"Marketing Hub",
"Sales Hub",
"Service Hub",
"Operations Hub",
"Content Hub",
"Commerce Hub",
"Enterprise CRM/advanced features",
"Breeze AI / AI agents"
],
"data_standards": [],
"api_available": "yes",
"system_requirements": "",
"compliance": [
"HIPAA (supports BAA for covered entities/business associates)",
"GDPR (data privacy tooling and controls)",
"SOC 2 (HubSpot security program / SOC 2 reports available)",
"Security best-practices aligned with ISO 27001-certified infrastructure (cloud provider)"
],
"certifications": [
"SOC 2 (Type II - HubSpot security program / reports available)",
"ISO 27001 (held by cloud infrastructure provider used by HubSpot)"
],
"security_features": [
"TLS 1.2 / 1.3 in transit",
"AES-256 at rest",
"Application-layer per-tenant encryption for Sensitive Data (AES-256)",
"Field-level permissions / RBAC",
"SSO / SAML",
"Audit logging and security event logging",
"Multi-factor authentication (2FA)",
"Inactive session timeouts"
],
"privacy_features": [
"Business Associate Agreement (BAA) available for HIPAA customers",
"Sensitive-data property controls to limit exposure",
"Ability to opt out of HubSpot data usage for ML",
"Comprehensive audit logs and access review recommendations"
],
"data_residency": "Hosted on public cloud infrastructure (AWS) with US and EU region options via HubSpot cloud infrastructure",
"customers": [
"CancerIQ",
"Triage Staffing",
"Combined Arms",
"Winnie",
"Presbyterian Senior Living",
"Fitness SF",
"TA (unnamed)"
],
"user_reviews": [
"It's expensive but I'm really impressed with the functionality and constant improvements.",
"Customer service has noticeably declined over the years.",
"HubSpot is an excellent CRM for most people — easier and faster than Salesforce for many use cases.",
"HubSpot's chat is middle of the road alone but powerful when used with other tools.",
"Free CRM is great to get started, but paid tiers can feel like overkill for small teams."
],
"ratings": [
"G2: 4.4/5 (average across HubSpot products)",
"Capterra: 4.5/5 (HubSpot CRM)",
"G2: #1 in multiple Sales & Marketing categories (G2 awards)"
],
"support_channels": [
"email",
"phone",
"chat",
"ticketing",
"community",
"live_online"
],
"training_options": [
"documentation",
"webinars",
"live_online",
"onsite",
"certification"
],
"release_year": "2006",
"integration_partners": [
"Aircall",
"PandaDoc",
"Workato",
"Eventbrite",
"Segment (Twilio/Segment)",
"Sinch/MessageMedia",
"SurveyMonkey",
"Google",
"Typeform",
"SmartBug Media",
"Girikon",
"Origin-63",
"Aptitude8",
"Wendt Partners",
"HubSpot Marketplace apps"
],
"id": "P0754",
"slug": "hubspot",
"type": "product",
"version": "1.0",
"last_updated": "2025-09-07",
"links_json": {
"self": "https://www.healthaidb.com/software/hubspot.json"
}
}