hightouch

JSON twin: https://www.healthaidb.com/software/hightouch.json

Company Name

Hightouch

Product URL

https://hightouch.com/platform/composable-cdp

Company URL

https://hightouch.com

Categories

Summary

Hightouch is a warehouse‑native data activation / composable CDP that reads from your data warehouse to sync governed customer and PHI data to business tools without duplicative storage.

Description

Hightouch operates on top of data warehouses (Snowflake, BigQuery, Redshift, Databricks) to enable reverse ETL, audience building, identity resolution and real‑time personalization while providing governance controls, HIPAA/BAA support and enterprise security (SOC 2 Type II, ISO 27001). The platform emphasizes not storing customer data, fine‑grained access controls, integrations to 250+ destinations and rapid time‑to‑value for marketing, operations and analytics use cases in regulated industries.

Api Available

yes

Certifications

Company Founding

2018

Company Offices

Compliance

Customers

Data Residency

Customer-controlled data warehouse (BYO cloud region: US/EU/other regions via Snowflake/BigQuery/Redshift/Databricks)

Data Standards

Deployment Model

Features

Id

P0738

Integration Partners

Integrations

Languages Supported

Last Updated

2025-09-07

License

commercial / proprietary

Links

Market Segment

Optional Modules

Os Platforms

Pricing Details

Self‑serve Free, Starter, Pro tiers plus Business (platform fee + consumption pricing) and enterprise plans; consumption‑based sync pricing and trial/demo options — contact vendor for enterprise quote.

Pricing Model

subscription

Privacy Features

Ratings

Regions Available

Release Year

Security Features

Specialties

Support Channels

System Requirements

Target Users

Training Options

Type

product

User Reviews

Version

1.0

Canonical JSON

{
  "company_name": "Hightouch",
  "company_url": "https://hightouch.com",
  "company_offices": [
    "United States",
    "United Kingdom"
  ],
  "company_founding": "2018",
  "product_url": "https://hightouch.com/platform/composable-cdp",
  "categories": [
    "administrative",
    "analytics",
    "integration",
    "personalization",
    "data activation",
    "customer data platform"
  ],
  "market_segment": [
    "enterprise",
    "smb"
  ],
  "links": [
    "https://hightouch.com",
    "https://hightouch.com/platform/composable-cdp",
    "https://hightouch.com/docs",
    "https://hightouch.com/platform-privacy",
    "https://hightouch.com/platform/security",
    "https://hightouch.com/integrations",
    "https://hightouch.com/pricing",
    "https://hightouch.com/about",
    "https://hightouch.com/careers",
    "https://www.g2.com/products/hightouch/reviews"
  ],
  "summary": "Hightouch is a warehouse‑native data activation / composable CDP that reads from your data warehouse to sync governed customer and PHI data to business tools without duplicative storage.",
  "description": "Hightouch operates on top of data warehouses (Snowflake, BigQuery, Redshift, Databricks) to enable reverse ETL, audience building, identity resolution and real‑time personalization while providing governance controls, HIPAA/BAA support and enterprise security (SOC 2 Type II, ISO 27001). The platform emphasizes not storing customer data, fine‑grained access controls, integrations to 250+ destinations and rapid time‑to‑value for marketing, operations and analytics use cases in regulated industries.",
  "target_users": [
    "marketing teams",
    "data teams / analysts",
    "operations teams",
    "compliance/security teams",
    "CRM/ops admins"
  ],
  "specialties": [
    "patient engagement",
    "healthcare marketing",
    "provider operations",
    "payer/customer outreach",
    "staffing & workforce analytics"
  ],
  "regions_available": [
    "United States",
    "Canada",
    "United Kingdom",
    "European Union",
    "Australia"
  ],
  "languages_supported": [
    "English"
  ],
  "pricing_model": "subscription",
  "pricing_details": "Self‑serve Free, Starter, Pro tiers plus Business (platform fee + consumption pricing) and enterprise plans; consumption‑based sync pricing and trial/demo options — contact vendor for enterprise quote.",
  "license": "commercial / proprietary",
  "deployment_model": [
    "SaaS"
  ],
  "os_platforms": [
    "Web"
  ],
  "features": [
    "Reverse ETL / data activation",
    "Audience building & segmentation",
    "Real-time personalization",
    "Identity resolution / customer 360",
    "Event collection (Hightouch Events)",
    "Sync orchestration (scheduled & real-time)",
    "Data contracts / schema enforcement",
    "Governance & access control",
    "Observability & monitoring",
    "Match Booster (ad match rate improvement)",
    "AI decisioning / agents",
    "Profile enrichment from warehouse",
    "Embedded destinations / webhooks",
    "Extensions for BI/tools (dbt, Looker, Sigma)"
  ],
  "optional_modules": [
    "Hightouch Events",
    "AI Decisioning / AI agents",
    "Match Booster",
    "Real-time Personalization",
    "Observability"
  ],
  "integrations": [
    "Snowflake",
    "Google BigQuery",
    "Databricks",
    "Amazon Redshift",
    "Azure Synapse",
    "Salesforce",
    "HubSpot",
    "Iterable",
    "Braze",
    "Google Ads",
    "Facebook / Meta Ads",
    "Twilio",
    "Segment",
    "Apache Kafka",
    "Google Cloud Pub/Sub",
    "S3 / GCS",
    "PostgreSQL",
    "MySQL",
    "SQL Server",
    "Snowflake (destination)"
  ],
  "data_standards": [],
  "api_available": "yes",
  "system_requirements": "",
  "compliance": [
    "HIPAA (supports BAA)",
    "GDPR",
    "SOC 2 Type 2",
    "ISO 27001"
  ],
  "certifications": [
    "SOC 2 Type 2",
    "ISO 27001"
  ],
  "security_features": [
    "AES-256 encryption (at-rest/in-transit)",
    "Role-based access control (RBAC)",
    "SSO / SAML",
    "Audit logs / activity logging",
    "Two-factor authentication (2FA)"
  ],
  "privacy_features": [
    "Business Associate Agreement (BAA) available",
    "Data governance & access rules",
    "Data contracts / schema filtering",
    "Support for PHI-safe syncing (configurable destinations)"
  ],
  "data_residency": "Customer-controlled data warehouse (BYO cloud region: US/EU/other regions via Snowflake/BigQuery/Redshift/Databricks)",
  "customers": [
    "Spotify",
    "Warner Music Group",
    "PetSmart",
    "Ramp",
    "Calendly",
    "Grammarly",
    "Anaconda",
    "Dominos",
    "WHOOP",
    "Chime",
    "Iterable",
    "Docusign",
    "Cars.com",
    "Headway",
    "Fundrise",
    "WeightWatchers",
    "Whoop",
    "Fundrise",
    "Anaconda",
    "Ramp"
  ],
  "user_reviews": [
    "The UI is intuitive, and the integration setup is fast — we were able to get value within hours.",
    "The support team is also very responsive and knowledgeable.",
    "It's an expensive tool, so it's worth it if you have multiple sync per destinations.",
    "Hightouch makes it easy to connect Snowflake and build segments; very powerful for Reverse ETL workflows."
  ],
  "ratings": [
    "G2: Best Estimated ROI — Summer 2025 (award)",
    "G2: Momentum Leader — Summer 2025 (award)",
    "Forrester: Named a Strong Performer in The Forrester Wave (referenced)"
  ],
  "support_channels": [
    "documentation",
    "email",
    "chat",
    "community",
    "ticketing"
  ],
  "training_options": [
    "documentation",
    "webinars",
    "live_online"
  ],
  "release_year": "",
  "integration_partners": [
    "Databricks",
    "Snowflake",
    "Iterable",
    "Fivetran",
    "Databricks Ventures",
    "Redpoint",
    "Fivetran",
    "AWS (Redshift)",
    "Google BigQuery",
    "Azure Synapse",
    "Salesforce",
    "HubSpot",
    "Twilio",
    "Segment",
    "dbt",
    "Sigma",
    "Looker",
    "Zendesk",
    "Braze",
    "Databricks"
  ],
  "id": "P0738",
  "slug": "hightouch",
  "type": "product",
  "version": "1.0",
  "last_updated": "2025-09-07",
  "links_json": {
    "self": "https://www.healthaidb.com/software/hightouch.json"
  }
}