Hightouch

JSON twin: https://www.healthaidb.com/software/hightouch.json

Company Name

Hightouch

Product URL

https://hightouch.com

Company URL

https://hightouch.com

Categories

• data Management
• marketing Automation
• compliance Management
• healthcare It
• Compliance

Summary

Hightouch is a composable customer data platform (CDP) that enables healthcare organizations to securely activate patient and customer data across various marketing channels while maintaining compliance with HIPAA regulations.

Description

Hightouch offers a HIPAA-compliant CDP tailored for healthcare, allowing organizations to collect, govern, and activate protected health information (PHI) and customer data safely. It integrates with existing data infrastructures, providing tools for data contracts, governance, and secure synchronization to marketing destinations. The platform is designed to enhance marketing efforts without compromising data security and compliance.

Api Available

yes

Certifications

• ISO 27001
• SOC 2 Type 2
• HIPAA
• GDPR
• CCPA
• Privacy Shield

Company Founding

2017

Company Offices

• United States

Compliance

• HIPAA
• SOC 2 Type 2
• ISO 27001
• GDPR
• CCPA
• Privacy Shield

Customers

• Delivery Hero
• SolidProfessor
• Meta
• Google Ads
• Salesforce
• HubSpot
• Facebook Ads
• QuickBooks
• Snowflake
• Braze
• Iterable

Data Residency

US/EU regions

Data Standards

• FHIR
• HL7 v2
• DICOM
• SNOMED
• ICD-10

Deployment Model

• SaaS

Features

• Reverse ETL
• Customer Data Platform (CDP)
• AI Decisioning
• Real-time Personalization
• Identity Resolution
• Match Booster
• Hightouch Events
• Customer Studio
• Data Enrichment
• A/B Testing
• Audience Targeting
• Data Governance
• Observability
• Role-Based Access Control (RBAC)
• Single Sign-On (SSO)
• Audit Logs
• Approval Flows
• Resource API
• Git Version Control

Id

SW1496

Integration Partners

• Snowflake
• Braze
• Iterable
• HubSpot
• Meta
• Google Ads
• Salesforce
• Facebook Ads
• QuickBooks

Integrations

• Salesforce
• Marketo
• HubSpot
• Zendesk
• Slack
• Twilio
• Google Ads
• Facebook Ads
• LinkedIn Ads
• Snowflake
• BigQuery
• Redshift
• PostgreSQL
• MySQL
• MongoDB
• Segment
• Amplitude
• Mixpanel
• Braze
• Klaviyo

Languages Supported

• English

Last Updated

2025-10-11

License

commercial

Market Segment

• enterprise
• smb

Optional Modules

• dbt Model Selector
• dbt Cloud Sync Scheduler
• Fivetran Sync Scheduler
• Looker Model Selector
• Tableau Integration
• Sigma Workbook Integration

Os Platforms

• Web

Pricing Details

Contact vendor for pricing information.

Pricing Model

subscription

Privacy Features

• Data Contracts
• Data Governance
• Personal Health Information (PHI) Activation
• Data Residency Options
• Data Minimization

Product Code

SW1496

Product Name

Hightouch

Ratings

• 4.6/5 (G2)

Regions Available

• United States

Related Urls

• https://elion.health/products/hightouch

Release Year

2021

Security Features

• Data Encryption
• Role-Based Access Control (RBAC)
• Single Sign-On (SSO)
• Audit Logs
• Approval Flows
• Resource API
• Git Version Control

Specialties

• Healthcare Marketing
• Data Governance
• Patient Data Activation
• Hipaa Compliance

Support Channels

• email
• phone
• chat
• ticketing
• community
• 24x7

System Requirements

Target Users

• marketing teams
• data teams
• compliance officers
• healthcare administrators

Training Options

• documentation
• webinars
• live_online
• onsite
• certification

Type

product

User Reviews

• Hightouch makes it easy to activate data directly from Snowflake into tools like Braze, Iterable, and HubSpot without custom pipelines. I can build audiences and sync attributes in a no-code way, while still having the flexibility to use SQL for complex models. It’s reliable, transparent, and helps us move faster by bridging data warehouse and marketing tools without requiring heavy engineering support.
• Hightouch enabled a smooth and rapid setup of both development and production environments, with seamless integration to our datalake and efficient activation of destinations like Meta and Google Ads using first-party data. It also made audience segmentation intuitive and allowed for easy and reliable syncing of audiences to external platforms.
• I love how easy it is to integrate with our data stack and how responsive the support team is when it comes to issues and blockers.
• I’ve been using Hightouch for over a year now, and it’s become the easiest part of my day. Initial setup and day to day runs are super intuitive. I was able to connect Hightouch to Snowflake warehouse in under five minutes—no hoops, no hidden configs. The UI is the best part of this tool - It is super intuitive: models and syncs are laid out in a way that just makes sense, and I never feel lost clicking around.
• Hightouch has proven very useful for target-grabbing data from one system and funneling it into another, which was essential to us in light of a lack of sufficient integrations in our middleware systems in getting data to our destinations. The UI is very user-friendly and the options were plentiful.
• I like how easy Hightouch makes it to connect data across different sources in order to complete analyses and uncover insights. I also like how intuitive the system is to use to set up things like error flagging.
• Hightouch has allowed the Marketing and Data teams to deliver composable and managed data back into third party ads platforms: delivering personalized and well targeted campaigns quickly. Prior to Hightouch, the Marketing team had to advocate for Dev hours in a prioritization meeting to implement any first party data share. This was very difficult and often resulted in implementations that worked initially but were not managed by the Dev team and would eventually break.

Version

1.0

Alternatives

See related products

Canonical JSON

{
  "product_name": "Hightouch",
  "company_name": "Hightouch",
  "product_url": "https://hightouch.com",
  "company_url": "https://hightouch.com",
  "related_urls": [
    "https://elion.health/products/hightouch"
  ],
  "product_code": "SW1496",
  "summary": "Hightouch is a composable customer data platform (CDP) that enables healthcare organizations to securely activate patient and customer data across various marketing channels while maintaining compliance with HIPAA regulations.",
  "description": "Hightouch offers a HIPAA-compliant CDP tailored for healthcare, allowing organizations to collect, govern, and activate protected health information (PHI) and customer data safely. It integrates with existing data infrastructures, providing tools for data contracts, governance, and secure synchronization to marketing destinations. The platform is designed to enhance marketing efforts without compromising data security and compliance.",
  "categories": [
    "data Management",
    "marketing Automation",
    "compliance Management",
    "healthcare It",
    "Data Management",
    "Marketing Automation",
    "Compliance",
    "Healthcare It"
  ],
  "market_segment": [
    "enterprise",
    "smb"
  ],
  "target_users": [
    "marketing teams",
    "data teams",
    "compliance officers",
    "healthcare administrators"
  ],
  "specialties": [
    "Healthcare Marketing",
    "Data Governance",
    "Patient Data Activation",
    "Hipaa Compliance"
  ],
  "regions_available": [
    "United States"
  ],
  "languages_supported": [
    "English"
  ],
  "pricing_model": "subscription",
  "pricing_details": "Contact vendor for pricing information.",
  "license": "commercial",
  "company_offices": [
    "United States"
  ],
  "company_founding": "2017",
  "deployment_model": [
    "SaaS"
  ],
  "os_platforms": [
    "Web"
  ],
  "features": [
    "Reverse ETL",
    "Customer Data Platform (CDP)",
    "AI Decisioning",
    "Real-time Personalization",
    "Identity Resolution",
    "Match Booster",
    "Hightouch Events",
    "Customer Studio",
    "Data Enrichment",
    "A/B Testing",
    "Audience Targeting",
    "Data Governance",
    "Observability",
    "Role-Based Access Control (RBAC)",
    "Single Sign-On (SSO)",
    "Audit Logs",
    "Approval Flows",
    "Resource API",
    "Git Version Control"
  ],
  "optional_modules": [
    "dbt Model Selector",
    "dbt Cloud Sync Scheduler",
    "Fivetran Sync Scheduler",
    "Looker Model Selector",
    "Tableau Integration",
    "Sigma Workbook Integration"
  ],
  "integrations": [
    "Salesforce",
    "Marketo",
    "HubSpot",
    "Zendesk",
    "Slack",
    "Twilio",
    "Google Ads",
    "Facebook Ads",
    "LinkedIn Ads",
    "Snowflake",
    "BigQuery",
    "Redshift",
    "PostgreSQL",
    "MySQL",
    "MongoDB",
    "Segment",
    "Amplitude",
    "Mixpanel",
    "Braze",
    "Klaviyo"
  ],
  "data_standards": [
    "FHIR",
    "HL7 v2",
    "DICOM",
    "SNOMED",
    "ICD-10"
  ],
  "api_available": "yes",
  "system_requirements": "",
  "compliance": [
    "HIPAA",
    "SOC 2 Type 2",
    "ISO 27001",
    "GDPR",
    "CCPA",
    "Privacy Shield"
  ],
  "certifications": [
    "ISO 27001",
    "SOC 2 Type 2",
    "HIPAA",
    "GDPR",
    "CCPA",
    "Privacy Shield"
  ],
  "security_features": [
    "Data Encryption",
    "Role-Based Access Control (RBAC)",
    "Single Sign-On (SSO)",
    "Audit Logs",
    "Approval Flows",
    "Resource API",
    "Git Version Control"
  ],
  "privacy_features": [
    "Data Contracts",
    "Data Governance",
    "Personal Health Information (PHI) Activation",
    "Data Residency Options",
    "Data Minimization"
  ],
  "data_residency": "US/EU regions",
  "customers": [
    "Delivery Hero",
    "SolidProfessor",
    "Meta",
    "Google Ads",
    "Salesforce",
    "HubSpot",
    "Facebook Ads",
    "QuickBooks",
    "Snowflake",
    "Braze",
    "Iterable"
  ],
  "user_reviews": [
    "Hightouch makes it easy to activate data directly from Snowflake into tools like Braze, Iterable, and HubSpot without custom pipelines. I can build audiences and sync attributes in a no-code way, while still having the flexibility to use SQL for complex models. It’s reliable, transparent, and helps us move faster by bridging data warehouse and marketing tools without requiring heavy engineering support.",
    "Hightouch enabled a smooth and rapid setup of both development and production environments, with seamless integration to our datalake and efficient activation of destinations like Meta and Google Ads using first-party data. It also made audience segmentation intuitive and allowed for easy and reliable syncing of audiences to external platforms.",
    "I love how easy it is to integrate with our data stack and how responsive the support team is when it comes to issues and blockers.",
    "I’ve been using Hightouch for over a year now, and it’s become the easiest part of my day. Initial setup and day to day runs are super intuitive. I was able to connect Hightouch to Snowflake warehouse in under five minutes—no hoops, no hidden configs. The UI is the best part of this tool - It is super intuitive: models and syncs are laid out in a way that just makes sense, and I never feel lost clicking around.",
    "Hightouch has proven very useful for target-grabbing data from one system and funneling it into another, which was essential to us in light of a lack of sufficient integrations in our middleware systems in getting data to our destinations. The UI is very user-friendly and the options were plentiful.",
    "I like how easy Hightouch makes it to connect data across different sources in order to complete analyses and uncover insights. I also like how intuitive the system is to use to set up things like error flagging.",
    "Hightouch has allowed the Marketing and Data teams to deliver composable and managed data back into third party ads platforms: delivering personalized and well targeted campaigns quickly. Prior to Hightouch, the Marketing team had to advocate for Dev hours in a prioritization meeting to implement any first party data share. This was very difficult and often resulted in implementations that worked initially but were not managed by the Dev team and would eventually break."
  ],
  "ratings": [
    "4.6/5 (G2)"
  ],
  "support_channels": [
    "email",
    "phone",
    "chat",
    "ticketing",
    "community",
    "24x7"
  ],
  "training_options": [
    "documentation",
    "webinars",
    "live_online",
    "onsite",
    "certification"
  ],
  "release_year": "2021",
  "integration_partners": [
    "Snowflake",
    "Braze",
    "Iterable",
    "HubSpot",
    "Meta",
    "Google Ads",
    "Salesforce",
    "Facebook Ads",
    "QuickBooks"
  ],
  "id": "SW1496",
  "slug": "hightouch",
  "type": "product",
  "version": "1.0",
  "last_updated": "2025-10-11",
  "links_json": {
    "self": "https://www.healthaidb.com/software/hightouch.json"
  }
}