JSON twin: https://www.healthaidb.com/software/google-analytics.json
https://marketingplatform.google.com/about/analytics/
Google Analytics is Google's web and app analytics platform that tracks user behavior, traffic sources, and conversions to inform marketing and product decisions.
A cloud-hosted digital analytics service (GA4 and paid 360 tier) that collects event-based data from websites and apps, provides reporting on user journeys, audiences, conversions and attribution, and integrates with Google marketing and data products. Widely used by healthcare marketing, digital experience and analytics teams but not inherently HIPAA-compliant without careful configuration and contractual controls to avoid PHI exposure.
yes
1998
Global (data processed on Google's global infrastructure); limited data location controls available for some exports/BigQuery
P0659
2025-09-07
proprietary commercial (Google)
Free GA4 tier available; enterprise Google Analytics 360 (part of Google Marketing Platform) with custom/enterprise pricing—contact vendor for quotes; no public per-user price; free tier available for most use cases.
freemium
2005
Cloud-hosted SaaS; modern web browser for UI; iOS/Android SDKs require supported mobile OS versions
product
1.0
{
"company_name": "Google",
"company_url": "https://www.google.com",
"company_offices": [
"United States",
"United Kingdom",
"Ireland",
"Australia",
"Canada",
"Germany",
"France",
"India",
"Japan",
"Singapore"
],
"company_founding": "1998",
"product_url": "https://marketingplatform.google.com/about/analytics/",
"categories": [
"analytics",
"business intelligence",
"operational",
"marketing analytics",
"web analytics"
],
"market_segment": [
"enterprise",
"smb",
"consumer"
],
"links": [
"https://marketingplatform.google.com/about/analytics/",
"https://marketingplatform.google.com/about/analytics-360/",
"https://developers.google.com/analytics",
"https://support.google.com/analytics/",
"https://firebase.google.com/products/analytics",
"https://policies.google.com/technologies/cookies",
"https://tools.google.com/dlpage/gaoptout",
"https://www.g2.com/products/google-analytics/reviews",
"https://www.capterra.com/p/135707/Google-Analytics/"
],
"summary": "Google Analytics is Google's web and app analytics platform that tracks user behavior, traffic sources, and conversions to inform marketing and product decisions.",
"description": "A cloud-hosted digital analytics service (GA4 and paid 360 tier) that collects event-based data from websites and apps, provides reporting on user journeys, audiences, conversions and attribution, and integrates with Google marketing and data products. Widely used by healthcare marketing, digital experience and analytics teams but not inherently HIPAA-compliant without careful configuration and contractual controls to avoid PHI exposure.",
"target_users": [
"marketing teams",
"digital analysts",
"web developers",
"product managers",
"IT/analytics engineers",
"privacy/compliance officers",
"hospital digital teams"
],
"specialties": [
"digital marketing",
"patient acquisition",
"patient engagement",
"telehealth analytics",
"operational analytics"
],
"regions_available": [
"Global",
"United States",
"Canada",
"United Kingdom",
"European Union",
"Australia",
"India",
"Japan"
],
"languages_supported": [
"English",
"Spanish",
"French",
"German",
"Portuguese",
"Italian",
"Japanese",
"Korean",
"Chinese (Simplified)",
"Chinese (Traditional)"
],
"pricing_model": "freemium",
"pricing_details": "Free GA4 tier available; enterprise Google Analytics 360 (part of Google Marketing Platform) with custom/enterprise pricing—contact vendor for quotes; no public per-user price; free tier available for most use cases.",
"license": "proprietary commercial (Google)",
"deployment_model": [
"SaaS"
],
"os_platforms": [
"Web (browser)",
"iOS (SDK)",
"Android (SDK)"
],
"features": [
"Web and mobile app event-based analytics (GA4)",
"Real-time reporting",
"User/ event tracking and user properties",
"Conversion/funnel analysis",
"Audiences and segmentation",
"Attribution modeling and conversion paths",
"Custom dimensions & metrics",
"Explorations (custom analysis) and reports",
"Cohort and retention analysis",
"Predictive metrics and machine learning insights",
"Cross-platform (web + app) user stitching via User-ID",
"Measurement Protocol and SDK-based data collection",
"BigQuery export for raw event data",
"Integration with Google Ads for ad measurement",
"Event/parameter based tagging via Google Tag Manager",
"DebugView and diagnostics for events",
"Data filters and data streams"
],
"optional_modules": [
"BigQuery export (standard GA4 export)",
"Google Analytics 360 (enterprise paid features historically)",
"Google Signals (cross-device reporting & advertising features)",
"Enhanced measurement toggles"
],
"integrations": [
"Google Ads",
"Google Tag Manager",
"BigQuery",
"Google Search Console",
"Display & Video 360",
"Campaign Manager",
"Firebase (Crashlytics, Analytics SDK linkage)",
"Looker Studio (Data Studio)",
"Google Cloud IAM / Cloud Audit Logs"
],
"data_standards": [
"Measurement Protocol",
"UTM campaign parameters",
"CSV/JSON export formats"
],
"api_available": "yes",
"system_requirements": "Cloud-hosted SaaS; modern web browser for UI; iOS/Android SDKs require supported mobile OS versions",
"compliance": [
"GDPR (subject to customer configuration and lawful basis)",
"ISO 27001 (Google Cloud infrastructure)",
"SOC 2 / SOC 3 (Google Cloud infrastructure)"
],
"certifications": [
"ISO 27001 (Google Cloud)",
"SOC 2 / SOC 3 (Google Cloud)"
],
"security_features": [
"TLS encryption in transit",
"Google Cloud infrastructure encryption at rest",
"Role-based access controls via Google accounts/IAM",
"Audit logging (Cloud Audit Logs)",
"2‑factor authentication via Google Accounts/Workspace"
],
"privacy_features": [
"IP anonymization (anonymize IP)",
"Consent Mode (controls measurement based on consent)",
"Data retention controls",
"Data deletion API",
"Recommendation: do not send PHI / personal health data"
],
"data_residency": "Global (data processed on Google's global infrastructure); limited data location controls available for some exports/BigQuery",
"customers": [
"412 Food Rescue",
"McDonald's Hong Kong",
"Lider"
],
"user_reviews": [],
"ratings": [],
"support_channels": [
"help_center/documentation",
"community",
"ticketing",
"online_support"
],
"training_options": [
"documentation",
"analytics_academy_online_courses",
"webinars",
"live_online_training",
"certification (Skillshop)"
],
"release_year": "2005",
"integration_partners": [
"Google Ads",
"Search Ads 360",
"Display & Video 360",
"Google Cloud",
"Google Search Console",
"Firebase",
"Google Tag Manager",
"Google AdSense",
"Google Ad Manager"
],
"id": "P0659",
"slug": "google-analytics",
"type": "product",
"version": "1.0",
"last_updated": "2025-09-07",
"links_json": {
"self": "https://www.healthaidb.com/software/google-analytics.json"
}
}