JSON twin: https://www.healthaidb.com/software/freshpaint.json
Freshpaint
https://www.freshpaint.io/healthcare-privacy-hub
Freshpaint is a healthcare-focused customer data platform that makes web analytics and marketing tools HIPAA-compliant by blocking PHI and routing data through secure server-side connections.
Freshpaint provides a Healthcare Privacy Platform that captures, normalizes, and routes website/app event data while preventing sharing of HIPAA identifiers (ID masking, allowlists, opt-in controls). It preserves visitor journey analytics via anonymous identifiers, supports server-side forwarding to analytics/ads/warehouse destinations, and offers tools for tag/tracker management and privacy-first audience activation.
yes
2019
P0632
2025-09-07
commercial / proprietary
Contact vendor for pricing; demo and sales engagement available (pricing not published).
enterprise_quote
product
1.0
{
"company_name": "Freshpaint",
"company_url": "https://www.freshpaint.io",
"company_offices": [
"United States"
],
"company_founding": "2019",
"product_url": "https://www.freshpaint.io/healthcare-privacy-hub",
"categories": [
"Customer Data Platform (CDP)",
"privacy",
"analytics",
"advertising",
"video",
"web tracker monitoring",
"data warehouse"
],
"market_segment": [
"enterprise",
"smb"
],
"links": [
"https://www.freshpaint.io",
"https://www.freshpaint.io/healthcare-privacy-hub",
"https://documentation.freshpaint.io",
"https://www.freshpaint.io/pricing",
"https://www.freshpaint.io/privacy-policy",
"https://elion.health/products/freshpaint",
"https://www.statnews.com/2024/07/17/freshpaint-funding-providers-health-data-law-compliance/",
"https://www.intelcapital.com/freshpaint-secures-30m-series-b-to-advance-its-healthcare-privacy-platform-and-unlock-marketing-capabilities-for-the-healthcare-industry/",
"https://webmdignite.com/news/webmd-ignite-and-freshpaint-bring-privacy-first-approach-high-performance-healthcare-marketing",
"https://www.freshpaint.io/case-studies/cu-medicine"
],
"summary": "Freshpaint is a healthcare-focused customer data platform that makes web analytics and marketing tools HIPAA-compliant by blocking PHI and routing data through secure server-side connections.",
"description": "Freshpaint provides a Healthcare Privacy Platform that captures, normalizes, and routes website/app event data while preventing sharing of HIPAA identifiers (ID masking, allowlists, opt-in controls). It preserves visitor journey analytics via anonymous identifiers, supports server-side forwarding to analytics/ads/warehouse destinations, and offers tools for tag/tracker management and privacy-first audience activation.",
"target_users": [
"digital marketers",
"marketing ops",
"product managers",
"analytics teams",
"data engineers",
"privacy/compliance officers",
"IT/security teams",
"health system administrators"
],
"specialties": [
"health systems",
"digital health",
"pharmacies",
"payers / insurers",
"telehealth"
],
"regions_available": [
"United States",
"Canada",
"United Kingdom",
"European Union"
],
"languages_supported": [
"English"
],
"pricing_model": "enterprise_quote",
"pricing_details": "Contact vendor for pricing; demo and sales engagement available (pricing not published).",
"license": "commercial / proprietary",
"deployment_model": [
"SaaS"
],
"os_platforms": [
"Web",
"iOS",
"Android",
"React Native"
],
"features": [
"Event tracking (Autotrack, manual track/identify)",
"HIPAA mode / BAA-supported platform",
"Server-side connections / proxy integrations",
"Web Tracker Manager / Tracker monitoring",
"Precision tracking APIs",
"Destinations & Sources (forwarding to analytics/ads/CRMs)",
"Consent management integrations",
"Maps (HIPAA-compliant maps)",
"Video platform (privacy-first embedded video)",
"Data warehouses (BigQuery, Snowflake, Redshift, Databricks, Postgres, S3)",
"Transformations (modify/anonymize data, SQL transforms)",
"Time Machine (backfill historical events)",
"Audiences / Ad performance reporting",
"Analytics dashboard (beta)",
"Visual tagger / Event library / Event tester",
"Destination monitoring & delivery tracing",
"Role-based access control (RBAC)",
"Single sign-on (SSO) support",
"Impression pixel"
],
"optional_modules": [
"HIPAA-compliant Maps",
"Freshpaint Video Platform",
"Data Warehouse destinations",
"Freshpaint Consent Manager",
"Google Tag Manager integration",
"Analytics (beta) module",
"Web Tracker Monitoring",
"Time Machine (backfill)"
],
"integrations": [
"Google Analytics 4 (proxy / server-side)",
"Google Ads / Google Ads Conversion API",
"Facebook Conversions API",
"TikTok Ads",
"LinkedIn Ads / Conversions API",
"Microsoft Ads",
"theTradeDesk",
"Viant",
"MNTN",
"HubSpot",
"Mixpanel",
"Amplitude",
"Braze",
"Intercom",
"OneTrust / Osano (consent managers)",
"Webhooks",
"Snowflake",
"BigQuery",
"Redshift",
"Databricks"
],
"data_standards": [],
"api_available": "yes",
"system_requirements": "",
"compliance": [
"HIPAA",
"GDPR",
"CCPA"
],
"certifications": [],
"security_features": [
"Encryption (in transit/server-side proxy)",
"Role-based access control (RBAC)",
"Single sign-on (SSO/SAML)",
"Audit logs / HIPAA auditing support",
"Server-side / proxy delivery to destinations",
"Destination monitoring"
],
"privacy_features": [
"BAA-supported platform (BAA available)",
"HIPAA mode (controls what PHI is sent)",
"Consent management & consent mapping",
"Transformations / anonymization / data masking",
"Data minimization controls (disable target text capture)"
],
"data_residency": "",
"customers": [
"Columbus Regional Health",
"BU Dental",
"Allergy Partners",
"Baptist Health",
"Vybe Urgent Care",
"LetsGetChecked",
"CU Medicine",
"WebMD Ignite",
"Two Chairs",
"Osmind"
],
"user_reviews": [],
"ratings": [],
"support_channels": [],
"training_options": [
"documentation",
"webinars",
"live_online"
],
"release_year": "",
"integration_partners": [
"Google Campaign Manager 360",
"Google Tag Manager",
"June",
"Google Analytics",
"Data Warehouses"
],
"id": "P0632",
"slug": "freshpaint",
"type": "product",
"version": "1.0",
"last_updated": "2025-09-07",
"links_json": {
"self": "https://www.healthaidb.com/software/freshpaint.json"
}
}