Freshpaint

JSON twin: https://www.healthaidb.com/software/freshpaint.json

Company Name

Perfalytics

Product URL

https://www.freshpaint.io

Company URL

https://www.freshpaint.io

Categories

• clinical Care
• administrative Operations
• patient Facing
• diagnostic Support
• health Data Analytics
• marketing Automation
• data Management
• compliance Management
• data Privacy
• Clinical
• Administrative
• Diagnostic
• Analytics
• Advertising
• Compliance
• Privacy
• Marketing

Summary

Freshpaint is a HIPAA-compliant healthcare privacy platform that enables healthcare organizations to manage patient data securely while optimizing marketing efforts.

Description

Freshpaint offers a suite of tools designed to protect patient privacy and ensure compliance with HIPAA regulations. Key features include replacing non-compliant tracking technologies, blocking sensitive data by default, preserving the visitor journey through anonymous identification, and providing secure server-side connections. The platform also offers Autotrack for easy event creation, a Safe By Default approach to data sharing, and integrations with various marketing tools. Additionally, Freshpaint provides a Business Associate Agreement (BAA) supported platform and a privacy-first video solution tailored for healthcare organizations.

Api Available

yes

Certifications

• SOC 2 Type II
• HITRUST CSF

Company Founding

2019

Company Offices

• United States

Compliance

• HIPAA
• GDPR
• CCPA

Customers

• Columbus Regional Health
• BU Dental
• Allergy Partners
• Baptist Health
• Vybe Urgent Care
• LetsGetChecked
• CU Medicine
• WebMD Ignite
• Osmind
• Two Chairs
• A major health plan

Data Residency

US-only

Data Standards

• HIPAA
• GDPR
• CCPA

Deployment Model

• SaaS

Features

• Event tracking (Autotrack, manual track/identify)
• HIPAA mode / BAA-supported platform
• Server-side connections / proxy integrations
• Web Tracker Manager / Tracker monitoring
• Precision tracking APIs
• Destinations & Sources (forwarding to analytics/ads/CRMs)
• Consent management integrations
• Maps (HIPAA-compliant maps)
• Video platform (privacy-first embedded video)
• Data warehouses (BigQuery, Snowflake, Redshift, Databricks, Postgres, S3)
• Transformations (modify/anonymize data, SQL transforms)
• Time Machine (backfill historical events)
• Audiences / Ad performance reporting
• Analytics dashboard (beta)
• Visual tagger / Event library / Event tester
• Destination monitoring & delivery tracing
• Role-based access control (RBAC)
• Single sign-on (SSO) support
• Impression pixel

Id

SW1387

Integration Partners

• Google Analytics
• Google Ads
• Facebook Ads

Integrations

• Google Analytics
• Segment
• Amplitude
• Mixpanel
• Facebook Ads
• Google Ads
• CallRail
• StackAdapt
• Invoca
• Snowflake
• BigQuery
• Redshift
• Databricks
• Postgres
• S3

Languages Supported

• English

Last Updated

2025-10-11

License

commercial

Market Segment

• enterprise
• smb

Optional Modules

• Visual Event Manager
• Consent management integrations
• Time Machine
• Analytics dashboard (beta)

Os Platforms

• Web

Pricing Details

Contact vendor for pricing information.

Pricing Model

subscription

Privacy Features

• BAA available
• Consent management
• Anonymization
• Data minimization

Product Code

SW1387

Product Name

Freshpaint

Ratings

• 3.8 out of 5 on RepVue
• 4.0 out of 5 for Product-Market Fit on RepVue
• 3.3 out of 5 for Culture and Leadership on RepVue

Regions Available

• United States

Related Urls

• https://elion.health/products/freshpaint

Release Year

2019

Security Features

• Encryption
• RBAC
• SSO/SAML
• Audit logs
• 2FA
• DLP

Specialties

• General Healthcare
• Digital Marketing
• Data Privacy
• Compliance Management

Support Channels

• email
• phone
• chat
• ticketing
• community
• 24x7

System Requirements

Target Users

• clinicians
• nurses
• patients
• admins
• marketers
• data analysts

Training Options

• documentation
• webinars
• live_online
• onsite
• certification

Type

product

User Reviews

• Freshpaint felt like it was made for healthcare.
• Freshpaint allows us to do more with less. We really understand where our marketing dollars are going, and we can move those dollars around to drive the best results.
• Freshpaint has enhanced our reporting, our tracking, and ultimately what we're doing in terms of marketing strategy.
• Freshpaint enabled a seamless rollout, going from contract to launch in just two weeks.

Version

1.0

Alternatives

See related products

Canonical JSON

{
  "product_name": "Freshpaint",
  "company_name": "Perfalytics",
  "product_url": "https://www.freshpaint.io",
  "company_url": "https://www.freshpaint.io",
  "related_urls": [
    "https://elion.health/products/freshpaint"
  ],
  "product_code": "SW1387",
  "summary": "Freshpaint is a HIPAA-compliant healthcare privacy platform that enables healthcare organizations to manage patient data securely while optimizing marketing efforts.",
  "description": "Freshpaint offers a suite of tools designed to protect patient privacy and ensure compliance with HIPAA regulations. Key features include replacing non-compliant tracking technologies, blocking sensitive data by default, preserving the visitor journey through anonymous identification, and providing secure server-side connections. The platform also offers Autotrack for easy event creation, a Safe By Default approach to data sharing, and integrations with various marketing tools. Additionally, Freshpaint provides a Business Associate Agreement (BAA) supported platform and a privacy-first video solution tailored for healthcare organizations.",
  "categories": [
    "clinical Care",
    "administrative Operations",
    "patient Facing",
    "diagnostic Support",
    "health Data Analytics",
    "marketing Automation",
    "data Management",
    "compliance Management",
    "data Privacy",
    "Clinical",
    "Administrative",
    "Patient-facing",
    "Diagnostic",
    "Analytics",
    "Advertising",
    "Data Management",
    "Compliance",
    "Privacy",
    "Marketing"
  ],
  "market_segment": [
    "enterprise",
    "smb"
  ],
  "target_users": [
    "clinicians",
    "nurses",
    "patients",
    "admins",
    "marketers",
    "data analysts"
  ],
  "specialties": [
    "General Healthcare",
    "Digital Marketing",
    "Data Privacy",
    "Compliance Management"
  ],
  "regions_available": [
    "United States"
  ],
  "languages_supported": [
    "English"
  ],
  "pricing_model": "subscription",
  "pricing_details": "Contact vendor for pricing information.",
  "license": "commercial",
  "company_offices": [
    "United States"
  ],
  "company_founding": "2019",
  "deployment_model": [
    "SaaS"
  ],
  "os_platforms": [
    "Web"
  ],
  "features": [
    "Event tracking (Autotrack, manual track/identify)",
    "HIPAA mode / BAA-supported platform",
    "Server-side connections / proxy integrations",
    "Web Tracker Manager / Tracker monitoring",
    "Precision tracking APIs",
    "Destinations & Sources (forwarding to analytics/ads/CRMs)",
    "Consent management integrations",
    "Maps (HIPAA-compliant maps)",
    "Video platform (privacy-first embedded video)",
    "Data warehouses (BigQuery, Snowflake, Redshift, Databricks, Postgres, S3)",
    "Transformations (modify/anonymize data, SQL transforms)",
    "Time Machine (backfill historical events)",
    "Audiences / Ad performance reporting",
    "Analytics dashboard (beta)",
    "Visual tagger / Event library / Event tester",
    "Destination monitoring & delivery tracing",
    "Role-based access control (RBAC)",
    "Single sign-on (SSO) support",
    "Impression pixel"
  ],
  "optional_modules": [
    "Visual Event Manager",
    "Consent management integrations",
    "Time Machine",
    "Analytics dashboard (beta)"
  ],
  "integrations": [
    "Google Analytics",
    "Segment",
    "Amplitude",
    "Mixpanel",
    "Facebook Ads",
    "Google Ads",
    "CallRail",
    "StackAdapt",
    "Invoca",
    "Snowflake",
    "BigQuery",
    "Redshift",
    "Databricks",
    "Postgres",
    "S3"
  ],
  "data_standards": [
    "HIPAA",
    "GDPR",
    "CCPA"
  ],
  "api_available": "yes",
  "system_requirements": "",
  "compliance": [
    "HIPAA",
    "GDPR",
    "CCPA"
  ],
  "certifications": [
    "SOC 2 Type II",
    "HITRUST CSF"
  ],
  "security_features": [
    "Encryption",
    "RBAC",
    "SSO/SAML",
    "Audit logs",
    "2FA",
    "DLP"
  ],
  "privacy_features": [
    "BAA available",
    "Consent management",
    "Anonymization",
    "Data minimization"
  ],
  "data_residency": "US-only",
  "customers": [
    "Columbus Regional Health",
    "BU Dental",
    "Allergy Partners",
    "Baptist Health",
    "Vybe Urgent Care",
    "LetsGetChecked",
    "CU Medicine",
    "WebMD Ignite",
    "Osmind",
    "Two Chairs",
    "A major health plan"
  ],
  "user_reviews": [
    "Freshpaint felt like it was made for healthcare.",
    "Freshpaint allows us to do more with less. We really understand where our marketing dollars are going, and we can move those dollars around to drive the best results.",
    "Freshpaint has enhanced our reporting, our tracking, and ultimately what we're doing in terms of marketing strategy.",
    "Freshpaint enabled a seamless rollout, going from contract to launch in just two weeks."
  ],
  "ratings": [
    "3.8 out of 5 on RepVue",
    "4.0 out of 5 for Product-Market Fit on RepVue",
    "3.3 out of 5 for Culture and Leadership on RepVue"
  ],
  "support_channels": [
    "email",
    "phone",
    "chat",
    "ticketing",
    "community",
    "24x7"
  ],
  "training_options": [
    "documentation",
    "webinars",
    "live_online",
    "onsite",
    "certification"
  ],
  "release_year": "2019",
  "integration_partners": [
    "Google Analytics",
    "Google Ads",
    "Facebook Ads"
  ],
  "id": "SW1387",
  "slug": "freshpaint",
  "type": "product",
  "version": "1.0",
  "last_updated": "2025-10-11",
  "links_json": {
    "self": "https://www.healthaidb.com/software/freshpaint.json"
  }
}