JSON twin: https://www.healthaidb.com/software/customerio.json
Customer.io
https://customer.io/customer-engagement-platform
Customer.io is a data-driven customer engagement platform for building personalized, multi-channel messaging and automated journeys with enterprise-grade compliance for healthcare use.
Cloud-based customer engagement and automation platform that unifies event and profile data to send email, SMS, push, in-app and webhook messages; provides visual journey builder, segmentation, personalization, data warehouse sync, reverse ETL and compliance controls (HIPAA, SOC 2, GDPR, CCPA).
yes
2012
US and EU regional hosting options (selectable data centers)
P0441
2025-09-07
commercial (proprietary)
Essentials: starts at $100/mo (5k profiles, 1M emails/mo) — 14-day free trial; Premium: starts at $1,000/mo (custom profile & email volumes, HIPAA available); Enterprise: custom (contact sales) — contact vendor for enterprise pricing and add-ons.
subscription
2012
product
1.0
{
"company_name": "Customer.io",
"company_url": "https://customer.io",
"company_offices": [
"United States"
],
"company_founding": "2012",
"product_url": "https://customer.io/customer-engagement-platform",
"categories": [
"administrative",
"patient-facing",
"marketing",
"communication",
"engagement"
],
"market_segment": [
"enterprise",
"smb",
"startups"
],
"links": [
"https://customer.io/",
"https://customer.io/customer-engagement-platform",
"https://customer.io/features",
"https://customer.io/integrations",
"https://customer.io/security",
"https://docs.customer.io",
"https://customer.io/pricing",
"https://customer.io/about",
"https://customer.io/solutions/healthcare",
"https://www.g2.com/products/customer-io/reviews"
],
"summary": "Customer.io is a data-driven customer engagement platform for building personalized, multi-channel messaging and automated journeys with enterprise-grade compliance for healthcare use.",
"description": "Cloud-based customer engagement and automation platform that unifies event and profile data to send email, SMS, push, in-app and webhook messages; provides visual journey builder, segmentation, personalization, data warehouse sync, reverse ETL and compliance controls (HIPAA, SOC 2, GDPR, CCPA).",
"target_users": [
"marketing teams",
"product managers",
"growth teams",
"patient engagement teams",
"operations/ops admins",
"developers",
"customer success teams"
],
"specialties": [
"patient engagement",
"telehealth/virtual care",
"pharmacy/prescription fulfilment",
"home health",
"digital therapeutics",
"healthcare marketing"
],
"regions_available": [
"Global",
"United States",
"European Union"
],
"languages_supported": [
"English"
],
"pricing_model": "subscription",
"pricing_details": "Essentials: starts at $100/mo (5k profiles, 1M emails/mo) — 14-day free trial; Premium: starts at $1,000/mo (custom profile & email volumes, HIPAA available); Enterprise: custom (contact sales) — contact vendor for enterprise pricing and add-ons.",
"license": "commercial (proprietary)",
"deployment_model": [
"SaaS"
],
"os_platforms": [
"Web",
"iOS",
"Android"
],
"features": [
"Email marketing/campaigns",
"SMS messaging",
"Push notifications",
"In-app messages",
"Visual workflow/journey builder",
"Audience segmentation",
"Personalization/templating",
"Behavioral triggering/events",
"Custom objects/data model",
"Data warehouse export / reverse ETL",
"Webhooks",
"API (ingest & delivery)",
"A/B testing/experiments",
"Analytics & reporting",
"In-app/anonymous messaging"
],
"optional_modules": [
"Design Studio",
"AI content & personalization tools",
"Enterprise (data residency & advanced security)",
"Data Warehouse / Reverse ETL capability"
],
"integrations": [
"Segment",
"Mailgun",
"IFTTT",
"Clearbit",
"Mapbox",
"Notion",
"Livestorm",
"Airbyte",
"Generic webhooks / HTTP integrations",
"Common ad audience synces (e.g., Meta/Google via connectors)"
],
"data_standards": [],
"api_available": "yes",
"system_requirements": "",
"compliance": [
"HIPAA (HIPAA-ready / BAA available)",
"SOC 2 Type II",
"GDPR",
"CCPA",
"ISO 27001"
],
"certifications": [
"ISO 27001",
"SOC 2 Type II"
],
"security_features": [
"Encryption in transit (TLS)",
"Encryption at rest",
"Role-based access control (RBAC)",
"Single sign-on / SAML",
"Two-factor authentication (2FA)",
"Audit logging"
],
"privacy_features": [
"Business Associate Agreement (BAA) available for HIPAA use",
"EU Data Processing Addendum / EU data subject rights support",
"Data deletion/erasure support",
"Consent / opt-out controls"
],
"data_residency": "US and EU regional hosting options (selectable data centers)",
"customers": [
"Notion",
"Mailgun",
"Segment",
"IMAX",
"Buffer",
"Clearbit",
"Angi",
"Billie",
"Livestorm",
"Chameleon",
"Pawp",
"Lighthouse.app",
"ZEN.com",
"Lemonade",
"StuDocu",
"WIN Reality",
"TryHackMe",
"Zen.com",
"Studocu",
"MeaningfulWork"
],
"user_reviews": [
"I prefer Customer.io — it's more robust and sophisticated than other options I've tried.",
"We're using Customer.io for our SaaS app connected through Segment; we use it to trigger onboarding emails and behavioral journeys.",
"Customer.io is very catered towards SaaS products — easy to integrate data sources like Segment and get attributes and events.",
"Powerful workflow and segmentation builders but can be pricey as you scale.",
"Emails from Customer.io sometimes landed in spam for us until we adjusted deliverability settings and DNS/subdomain setup.",
"Great for building complex automated campaigns and debugging, but not the most beginner-friendly UI for non-technical users.",
"Scales well — handled millions of events per day for us without bottlenecks.",
"Support and response times can be slower for some customers; documentation is extensive but occasional gaps exist."
],
"ratings": [
"G2: 4.4/5 (multiple hundred+ reviews)",
"Capterra: 4.5/5 (user-reviewed)",
"Trustpilot: mixed/limited reviews"
],
"support_channels": [
"email",
"chat",
"ticketing",
"community",
"24x5 global support coverage"
],
"training_options": [
"documentation",
"webinars",
"live_online (webinars/events)",
"guides",
"developer docs"
],
"release_year": "2012",
"integration_partners": [
"Segment",
"Mailgun",
"Clearbit",
"Twilio",
"Hightouch",
"Zapier",
"Stripe",
"Salesforce",
"HubSpot",
"Google Cloud / BigQuery",
"Snowflake",
"Amplitude",
"Mixpanel",
"Braze",
"SendGrid",
"Intercom",
"Auth0",
"Zendesk",
"Morf Health",
"Ad audience sync providers"
],
"id": "P0441",
"slug": "customerio",
"type": "product",
"version": "1.0",
"last_updated": "2025-09-07",
"links_json": {
"self": "https://www.healthaidb.com/software/customerio.json"
}
}