Customer.io

JSON twin: https://www.healthaidb.com/software/customer-io.json

Company Name

Customer.io

Product URL

https://customer.io

Company URL

https://customer.io

Categories

• marketing Automation
• patient Engagement
• compliance Management
• data Integration
• ai Clinical Documentation Integrity
• health Data Analytics
• Customer Engagement
• Healthcare Compliance
• Ai-powered Insights

Summary

Customer.io is an AI-powered customer engagement platform that enables businesses to create personalized, data-driven messaging campaigns across multiple channels, including email, SMS, push notifications, and in-app messages.

Description

Customer.io offers a comprehensive suite of tools designed to automate and personalize customer communications. Its platform includes features like visual workflow builders, omnichannel support, and AI-driven insights, allowing businesses to craft tailored messaging strategies that enhance customer engagement and drive growth. The platform is HIPAA-compliant, making it suitable for healthcare organizations seeking to maintain patient privacy while delivering effective communication.

Api Available

yes

Certifications

• ISO 27001
• SOC 2 Type II
• HIPAA
• GDPR
• CCPA

Company Founding

2012

Company Offices

• United States
• Canada
• United Kingdom
• Australia
• Germany
• France
• Netherlands
• Sweden
• Norway
• Denmark

Compliance

• HIPAA
• GDPR
• SOC 2 Type II
• ISO 27001
• CCPA

Customers

• Elion Health
• Newage
• Nurture
• Netrefer
• Captavi
• Firecart
• Marketingleo

Data Residency

US and EU data centers

Data Standards

• FHIR
• HL7 v2
• DICOM
• SNOMED
• ICD-10

Deployment Model

• SaaS

Features

• Omnichannel messaging (email, SMS, push, in-app)
• Visual workflow builder
• Data Pipelines for real-time data integration
• Event-based triggers
• A/B and cohort testing
• Analytics and conversion tracking
• Custom objects for enhanced data precision
• Reverse ETL support for data warehouses
• Ad audience synchronization with major platforms
• Design Studio for message creation

Id

SW1198

Integration Partners

• Elion Health
• Newage
• Nurture
• Netrefer
• Captavi
• Firecart
• Marketingleo

Integrations

• Snowflake
• BigQuery
• Google Ads
• Facebook Ads
• Instagram Ads
• YouTube Ads
• Mixpanel
• Amplitude
• Google Analytics
• Salesforce
• HubSpot
• Segment
• Keragon

Languages Supported

• English
• Spanish
• French
• German
• Italian
• Portuguese
• Dutch
• Swedish
• Norwegian
• Danish
• Finnish
• Russian
• Chinese
• Japanese
• Korean
• Arabic
• Hindi
• Bengali
• Punjabi
• Gujarati

Last Updated

2025-10-11

License

commercial

Market Segment

• enterprise
• smb
• consumer

Optional Modules

• AI-powered insights
• Advanced analytics

Os Platforms

• Web

Pricing Details

Essentials plan starts at $100 per month for up to 5,000 profiles, including 1 million emails per month. Contact vendor for Enterprise and Custom plans.

Pricing Model

subscription

Privacy Features

• Business Associate Agreement
• Data anonymization
• Data minimization
• Consent management

Product Code

SW1198

Product Name

Customer.io

Ratings

• 4.4 out of 5 on G2
• 5.0 out of 5 on Capterra
• 4.5 out of 5 on G2

Regions Available

• United States
• Canada
• United Kingdom
• Australia
• Germany
• France
• Netherlands
• Sweden
• Norway
• Denmark
• Finland
• Belgium
• Switzerland
• Austria
• New Zealand
• Singapore
• Japan
• South Korea
• India
• Brazil

Related Urls

• https://elion.health/products/customerio

Release Year

2012

Security Features

• Bank-grade encryption
• Two-factor authentication
• Single sign-on
• Role-based access control
• Audit logs

Specialties

• Healthcare
• Saas
• E-commerce
• Education
• Finance
• Travel
• Media
• Gaming
• Non-profit
• B2b
• B2c
• Marketplace
• Subscription Services
• Consumer Goods
• Technology
• Telecommunications
• Automotive
• Real Estate
• Hospitality
• Retail

Support Channels

• email
• phone
• chat
• ticketing
• community
• 24x7

System Requirements

Target Users

• marketers
• growth teams
• product managers
• customer success teams
• healthcare organizations

Training Options

• documentation
• webinars
• live_online
• onsite
• certification

Type

product

User Reviews

• Customer.io is one of my favorite tools at work, so easy to use that I don't even have to teach new people on my team on how to use it, they just do.
• I use Customer.io daily to send bulk emails and run targeted campaigns. It’s easy to use, simple to implement, and integrates well with other tools.
• Customer.io keeps getting better with every update. Beyond the flexible workflows, advanced segmentation, and seamless integrations I’ve always appreciated, the platform has recently added some really valuable features.
• With CustomerIO, it's been super simple for us to set up in-app messages and really personalise the messaging to our specific set of users. Really cuts down engineering time that is better utilised in development of core feature.
• Customer.io ticks all our base needs smoothly, like: 1. Welcome emails for new users flow smoothly 2. Campaign-based drip emails for new users 3. Trigger-based emails based on in-product actions.

Version

1.0

Alternatives

See related products

Canonical JSON

{
  "product_name": "Customer.io",
  "company_name": "Customer.io",
  "product_url": "https://customer.io",
  "company_url": "https://customer.io",
  "related_urls": [
    "https://elion.health/products/customerio"
  ],
  "product_code": "SW1198",
  "summary": "Customer.io is an AI-powered customer engagement platform that enables businesses to create personalized, data-driven messaging campaigns across multiple channels, including email, SMS, push notifications, and in-app messages.",
  "description": "Customer.io offers a comprehensive suite of tools designed to automate and personalize customer communications. Its platform includes features like visual workflow builders, omnichannel support, and AI-driven insights, allowing businesses to craft tailored messaging strategies that enhance customer engagement and drive growth. The platform is HIPAA-compliant, making it suitable for healthcare organizations seeking to maintain patient privacy while delivering effective communication.",
  "categories": [
    "marketing Automation",
    "patient Engagement",
    "compliance Management",
    "data Integration",
    "ai Clinical Documentation Integrity",
    "health Data Analytics",
    "Marketing Automation",
    "Customer Engagement",
    "Healthcare Compliance",
    "Data Integration",
    "Ai-powered Insights"
  ],
  "market_segment": [
    "enterprise",
    "smb",
    "consumer"
  ],
  "target_users": [
    "marketers",
    "growth teams",
    "product managers",
    "customer success teams",
    "healthcare organizations"
  ],
  "specialties": [
    "Healthcare",
    "Saas",
    "E-commerce",
    "Education",
    "Finance",
    "Travel",
    "Media",
    "Gaming",
    "Non-profit",
    "B2b",
    "B2c",
    "Marketplace",
    "Subscription Services",
    "Consumer Goods",
    "Technology",
    "Telecommunications",
    "Automotive",
    "Real Estate",
    "Hospitality",
    "Retail"
  ],
  "regions_available": [
    "United States",
    "Canada",
    "United Kingdom",
    "Australia",
    "Germany",
    "France",
    "Netherlands",
    "Sweden",
    "Norway",
    "Denmark",
    "Finland",
    "Belgium",
    "Switzerland",
    "Austria",
    "New Zealand",
    "Singapore",
    "Japan",
    "South Korea",
    "India",
    "Brazil"
  ],
  "languages_supported": [
    "English",
    "Spanish",
    "French",
    "German",
    "Italian",
    "Portuguese",
    "Dutch",
    "Swedish",
    "Norwegian",
    "Danish",
    "Finnish",
    "Russian",
    "Chinese",
    "Japanese",
    "Korean",
    "Arabic",
    "Hindi",
    "Bengali",
    "Punjabi",
    "Gujarati"
  ],
  "pricing_model": "subscription",
  "pricing_details": "Essentials plan starts at $100 per month for up to 5,000 profiles, including 1 million emails per month. Contact vendor for Enterprise and Custom plans.",
  "license": "commercial",
  "company_offices": [
    "United States",
    "Canada",
    "United Kingdom",
    "Australia",
    "Germany",
    "France",
    "Netherlands",
    "Sweden",
    "Norway",
    "Denmark"
  ],
  "company_founding": "2012",
  "deployment_model": [
    "SaaS"
  ],
  "os_platforms": [
    "Web"
  ],
  "features": [
    "Omnichannel messaging (email, SMS, push, in-app)",
    "Visual workflow builder",
    "Data Pipelines for real-time data integration",
    "Event-based triggers",
    "A/B and cohort testing",
    "Analytics and conversion tracking",
    "Custom objects for enhanced data precision",
    "Reverse ETL support for data warehouses",
    "Ad audience synchronization with major platforms",
    "Design Studio for message creation"
  ],
  "optional_modules": [
    "AI-powered insights",
    "Advanced analytics"
  ],
  "integrations": [
    "Snowflake",
    "BigQuery",
    "Google Ads",
    "Facebook Ads",
    "Instagram Ads",
    "YouTube Ads",
    "Mixpanel",
    "Amplitude",
    "Google Analytics",
    "Salesforce",
    "HubSpot",
    "Segment",
    "Keragon"
  ],
  "data_standards": [
    "FHIR",
    "HL7 v2",
    "DICOM",
    "SNOMED",
    "ICD-10"
  ],
  "api_available": "yes",
  "system_requirements": "",
  "compliance": [
    "HIPAA",
    "GDPR",
    "SOC 2 Type II",
    "ISO 27001",
    "CCPA"
  ],
  "certifications": [
    "ISO 27001",
    "SOC 2 Type II",
    "HIPAA",
    "GDPR",
    "CCPA"
  ],
  "security_features": [
    "Bank-grade encryption",
    "Two-factor authentication",
    "Single sign-on",
    "Role-based access control",
    "Audit logs"
  ],
  "privacy_features": [
    "Business Associate Agreement",
    "Data anonymization",
    "Data minimization",
    "Consent management"
  ],
  "data_residency": "US and EU data centers",
  "customers": [
    "Elion Health",
    "Newage",
    "Nurture",
    "Netrefer",
    "Captavi",
    "Firecart",
    "Marketingleo"
  ],
  "user_reviews": [
    "Customer.io is one of my favorite tools at work, so easy to use that I don't even have to teach new people on my team on how to use it, they just do.",
    "I use Customer.io daily to send bulk emails and run targeted campaigns. It’s easy to use, simple to implement, and integrates well with other tools.",
    "Customer.io keeps getting better with every update. Beyond the flexible workflows, advanced segmentation, and seamless integrations I’ve always appreciated, the platform has recently added some really valuable features.",
    "With CustomerIO, it's been super simple for us to set up in-app messages and really personalise the messaging to our specific set of users. Really cuts down engineering time that is better utilised in development of core feature.",
    "Customer.io ticks all our base needs smoothly, like: 1. Welcome emails for new users flow smoothly 2. Campaign-based drip emails for new users 3. Trigger-based emails based on in-product actions."
  ],
  "ratings": [
    "4.4 out of 5 on G2",
    "5.0 out of 5 on Capterra",
    "4.5 out of 5 on G2"
  ],
  "support_channels": [
    "email",
    "phone",
    "chat",
    "ticketing",
    "community",
    "24x7"
  ],
  "training_options": [
    "documentation",
    "webinars",
    "live_online",
    "onsite",
    "certification"
  ],
  "release_year": "2012",
  "integration_partners": [
    "Elion Health",
    "Newage",
    "Nurture",
    "Netrefer",
    "Captavi",
    "Firecart",
    "Marketingleo"
  ],
  "id": "SW1198",
  "slug": "customer-io",
  "type": "product",
  "version": "1.0",
  "last_updated": "2025-10-11",
  "links_json": {
    "self": "https://www.healthaidb.com/software/customer-io.json"
  }
}