Braze

JSON twin: https://www.healthaidb.com/software/braze.json

Company Name

Braze

Product URL

https://www.braze.com/product/overview

Company URL

https://www.braze.com

Categories

• patient Facing
• administrative Operations
• patient Engagement
• communication
• health Data Analytics
• Administrative
• Engagement
• Analytics

Summary

Braze is a customer engagement platform that enables brands to deliver personalized, cross-channel messaging and real-time data activation, enhancing customer relationships across various digital touchpoints.

Description

Braze offers a comprehensive suite for customer engagement, including journey orchestration, cross-channel messaging (email, push, SMS/RCS, WhatsApp, in-app/web), real-time data streaming, analytics, and AI-assisted content personalization. It supports enterprise security and compliance programs, integrates with data warehouses, CDPs, analytics, and common marketing/engineering toolchains to power customer lifecycle communications and retention programs.

Api Available

yes

Certifications

• SOC 2 Type II
• ISO 27001
• HIPAA
• GDPR
• CCPA

Company Founding

2011

Company Offices

• United States
• United Kingdom
• Germany
• France
• Australia
• India
• Japan
• South Korea
• Brazil
• Mexico
• Argentina
• South Africa
• Nigeria
• Egypt
• Saudi Arabia
• United Arab Emirates
• Singapore
• Malaysia
• Indonesia

Compliance

• HIPAA
• GDPR
• SOC 2 Type II
• ISO 27001
• CCPA

Customers

• Sephora
• Domino's Pizza
• Urban Outfitters
• The Home Depot
• T-Mobile
• Sony
• HBO Max
• L'Oréal
• The Washington Post
• Vodafone
• Nestle
• McDonald's
• Domino's
• H&M
• Kroger
• Unilever
• Samsung
• Coca-Cola
• Target
• Best Buy
• Gap
• Lowe's
• CVS Health
• Macy's
• Walmart
• Nike
• PepsiCo
• Chick-fil-A
• CVS Pharmacy
• Kellogg's
• General Mills

Data Residency

Regional hosting options (US and EU region availability)

Data Standards

• FHIR
• HL7 v2
• DICOM
• SNOMED
• ICD-10

Deployment Model

• SaaS

Features

• Multi-channel messaging (push, in-app, email, SMS)
• Segmentation and audience building
• Personalization and dynamic content
• Journey orchestration (Canvas)
• Real-time event tracking and user profiles
• A/B testing and experimentation
• Campaign management and scheduling
• Analytics, dashboards, and reporting
• SDKs for mobile and web
• Data ingestion and streaming
• Webhooks and server-to-server integrations
• Templates and content management
• Customer attribute & custom events
• Export/data pipelines

Id

SW1020

Integration Partners

• Salesforce
• Segment
• Google Analytics
• Snowflake
• Shopify
• Zendesk
• Twilio
• Slack
• Marketo
• Adobe Experience Cloud
• Oracle Eloqua
• Microsoft Dynamics 365
• HubSpot
• Klaviyo
• Braze Consulting Partners
• AWS
• Google Cloud
• Azure
• MongoDB
• Databricks
• Amplitude

Integrations

• mParticle
• Segment
• Snowflake
• Amplitude
• Google Cloud
• AWS
• Twilio
• Shopify
• Salesforce
• HubSpot
• Iterable
• Eulerian
• Klaviyo
• Zendesk
• OneSignal
• Mixpanel
• SendGrid
• Optimizely
• Customer.io
• Meta
• Google
• TikTok
• Snapchat
• Pinterest
• Criteo
• WhatsApp Cloud API
• LINE

Languages Supported

• English
• Spanish
• French
• German
• Italian
• Portuguese
• Dutch
• Japanese
• Korean
• Chinese (Simplified)
• Chinese (Traditional)
• Arabic
• Russian
• Hindi
• Bengali
• Punjabi
• Telugu
• Marathi
• Tamil
• Urdu

Last Updated

2025-10-11

License

commercial

Market Segment

• enterprise
• smb
• consumer

Optional Modules

• BrazeAI Decisioning Studio
• BrazeAI Agents
• Braze Data Platform

Os Platforms

• Web
• iOS
• Android

Pricing Details

Contact vendor for pricing information.

Pricing Model

subscription

Privacy Features

• BAA available
• Consent management
• Anonymization
• Data minimization

Product Code

SW1020

Product Name

Braze

Ratings

• 4.5/5 (G2)

Regions Available

• United States
• Canada
• United Kingdom
• Germany
• France
• Australia
• India
• Japan
• South Korea
• Brazil
• Mexico
• Argentina
• South Africa
• Nigeria
• Egypt
• Saudi Arabia
• United Arab Emirates
• Singapore
• Malaysia
• Indonesia

Related Urls

• https://www.inc.com/profile/braze
• https://www.crunchbase.com/organization/braze
• https://www.foundermade.com/brands-resources/braze
• https://www.battery.com/company/braze/
• https://elion.health/products/braze

Release Year

2011

Security Features

• Encryption in transit
• Encryption at rest
• Role-based access control (RBAC)
• SSO/SAML
• Audit logging
• Two-factor authentication (2FA)

Specialties

• Patient Engagement
• Telehealth/virtual Care Marketing
• Digital Health Patient Communications
• Consumer Health & Wellness Outreach

Support Channels

• email
• phone
• chat
• ticketing
• community
• 24x7

System Requirements

Target Users

• marketing teams
• growth teams
• CRM managers
• product managers
• engineering/DevOps
• customer success teams
• healthcare marketing teams

Training Options

• documentation
• webinars
• live_online
• onsite
• certification

Type

product

User Reviews

• Braze has truly transformed our business. The technology is both effective and intuitive, allowing us to connect with our customers more efficiently and at scale.
• Braze makes it easy to create a canvas (multi-step user journey) that allows us to connect with our customers in different ways, at different times -- based on actions, timing, or other factors.
• Braze has built a platform that integrates all channels for a full CRM experience - SMS, email, app push, etc.
• Braze is incredibly user-friendly, with its simple and intuitive UI, especially compared to other tools I've used like Salesforce.
• Braze has a lot to offer the evolving world of CRM, AI and Martech.

Version

1.0

Alternatives

See related products

Canonical JSON

{
  "product_name": "Braze",
  "company_name": "Braze",
  "product_url": "https://www.braze.com/product/overview",
  "company_url": "https://www.braze.com",
  "related_urls": [
    "https://www.inc.com/profile/braze",
    "https://www.crunchbase.com/organization/braze",
    "https://www.foundermade.com/brands-resources/braze",
    "https://www.battery.com/company/braze/",
    "https://elion.health/products/braze"
  ],
  "product_code": "SW1020",
  "summary": "Braze is a customer engagement platform that enables brands to deliver personalized, cross-channel messaging and real-time data activation, enhancing customer relationships across various digital touchpoints.",
  "description": "Braze offers a comprehensive suite for customer engagement, including journey orchestration, cross-channel messaging (email, push, SMS/RCS, WhatsApp, in-app/web), real-time data streaming, analytics, and AI-assisted content personalization. It supports enterprise security and compliance programs, integrates with data warehouses, CDPs, analytics, and common marketing/engineering toolchains to power customer lifecycle communications and retention programs.",
  "categories": [
    "patient Facing",
    "administrative Operations",
    "patient Engagement",
    "communication",
    "health Data Analytics",
    "Patient-facing",
    "Administrative",
    "Engagement",
    "Communication",
    "Analytics"
  ],
  "market_segment": [
    "enterprise",
    "smb",
    "consumer"
  ],
  "target_users": [
    "marketing teams",
    "growth teams",
    "CRM managers",
    "product managers",
    "engineering/DevOps",
    "customer success teams",
    "healthcare marketing teams"
  ],
  "specialties": [
    "Patient Engagement",
    "Telehealth/virtual Care Marketing",
    "Digital Health Patient Communications",
    "Consumer Health & Wellness Outreach"
  ],
  "regions_available": [
    "United States",
    "Canada",
    "United Kingdom",
    "Germany",
    "France",
    "Australia",
    "India",
    "Japan",
    "South Korea",
    "Brazil",
    "Mexico",
    "Argentina",
    "South Africa",
    "Nigeria",
    "Egypt",
    "Saudi Arabia",
    "United Arab Emirates",
    "Singapore",
    "Malaysia",
    "Indonesia"
  ],
  "languages_supported": [
    "English",
    "Spanish",
    "French",
    "German",
    "Italian",
    "Portuguese",
    "Dutch",
    "Japanese",
    "Korean",
    "Chinese (Simplified)",
    "Chinese (Traditional)",
    "Arabic",
    "Russian",
    "Hindi",
    "Bengali",
    "Punjabi",
    "Telugu",
    "Marathi",
    "Tamil",
    "Urdu"
  ],
  "pricing_model": "subscription",
  "pricing_details": "Contact vendor for pricing information.",
  "license": "commercial",
  "company_offices": [
    "United States",
    "United Kingdom",
    "Germany",
    "France",
    "Australia",
    "India",
    "Japan",
    "South Korea",
    "Brazil",
    "Mexico",
    "Argentina",
    "South Africa",
    "Nigeria",
    "Egypt",
    "Saudi Arabia",
    "United Arab Emirates",
    "Singapore",
    "Malaysia",
    "Indonesia"
  ],
  "company_founding": "2011",
  "deployment_model": [
    "SaaS"
  ],
  "os_platforms": [
    "Web",
    "iOS",
    "Android"
  ],
  "features": [
    "Multi-channel messaging (push, in-app, email, SMS)",
    "Segmentation and audience building",
    "Personalization and dynamic content",
    "Journey orchestration (Canvas)",
    "Real-time event tracking and user profiles",
    "A/B testing and experimentation",
    "Campaign management and scheduling",
    "Analytics, dashboards, and reporting",
    "SDKs for mobile and web",
    "Data ingestion and streaming",
    "Webhooks and server-to-server integrations",
    "Templates and content management",
    "Customer attribute & custom events",
    "Export/data pipelines"
  ],
  "optional_modules": [
    "BrazeAI Decisioning Studio",
    "BrazeAI Agents",
    "Braze Data Platform"
  ],
  "integrations": [
    "mParticle",
    "Segment",
    "Snowflake",
    "Amplitude",
    "Google Cloud",
    "AWS",
    "Twilio",
    "Shopify",
    "Salesforce",
    "HubSpot",
    "Iterable",
    "Eulerian",
    "Klaviyo",
    "Zendesk",
    "OneSignal",
    "Mixpanel",
    "SendGrid",
    "Optimizely",
    "Customer.io",
    "Meta",
    "Google",
    "TikTok",
    "Snapchat",
    "Pinterest",
    "Criteo",
    "WhatsApp Cloud API",
    "LINE"
  ],
  "data_standards": [
    "FHIR",
    "HL7 v2",
    "DICOM",
    "SNOMED",
    "ICD-10"
  ],
  "api_available": "yes",
  "system_requirements": "",
  "compliance": [
    "HIPAA",
    "GDPR",
    "SOC 2 Type II",
    "ISO 27001",
    "CCPA"
  ],
  "certifications": [
    "SOC 2 Type II",
    "ISO 27001",
    "HIPAA",
    "GDPR",
    "CCPA"
  ],
  "security_features": [
    "Encryption in transit",
    "Encryption at rest",
    "Role-based access control (RBAC)",
    "SSO/SAML",
    "Audit logging",
    "Two-factor authentication (2FA)"
  ],
  "privacy_features": [
    "BAA available",
    "Consent management",
    "Anonymization",
    "Data minimization"
  ],
  "data_residency": "Regional hosting options (US and EU region availability)",
  "customers": [
    "Sephora",
    "Domino's Pizza",
    "Urban Outfitters",
    "The Home Depot",
    "T-Mobile",
    "Sony",
    "HBO Max",
    "L'Oréal",
    "The Washington Post",
    "Vodafone",
    "Nestle",
    "McDonald's",
    "Domino's",
    "H&M",
    "Kroger",
    "Unilever",
    "Samsung",
    "Coca-Cola",
    "Target",
    "Best Buy",
    "Gap",
    "Lowe's",
    "CVS Health",
    "Macy's",
    "Walmart",
    "Nike",
    "PepsiCo",
    "Chick-fil-A",
    "CVS Pharmacy",
    "Kellogg's",
    "General Mills"
  ],
  "user_reviews": [
    "Braze has truly transformed our business. The technology is both effective and intuitive, allowing us to connect with our customers more efficiently and at scale.",
    "Braze makes it easy to create a canvas (multi-step user journey) that allows us to connect with our customers in different ways, at different times -- based on actions, timing, or other factors.",
    "Braze has built a platform that integrates all channels for a full CRM experience - SMS, email, app push, etc.",
    "Braze is incredibly user-friendly, with its simple and intuitive UI, especially compared to other tools I've used like Salesforce.",
    "Braze has a lot to offer the evolving world of CRM, AI and Martech."
  ],
  "ratings": [
    "4.5/5 (G2)"
  ],
  "support_channels": [
    "email",
    "phone",
    "chat",
    "ticketing",
    "community",
    "24x7"
  ],
  "training_options": [
    "documentation",
    "webinars",
    "live_online",
    "onsite",
    "certification"
  ],
  "release_year": "2011",
  "integration_partners": [
    "Salesforce",
    "Segment",
    "Google Analytics",
    "Snowflake",
    "Shopify",
    "Zendesk",
    "Twilio",
    "Slack",
    "Marketo",
    "Adobe Experience Cloud",
    "Oracle Eloqua",
    "Microsoft Dynamics 365",
    "HubSpot",
    "Klaviyo",
    "Braze Consulting Partners",
    "AWS",
    "Google Cloud",
    "Azure",
    "MongoDB",
    "Databricks",
    "Amplitude"
  ],
  "id": "SW1020",
  "slug": "braze",
  "type": "product",
  "version": "1.0",
  "last_updated": "2025-10-11",
  "links_json": {
    "self": "https://www.healthaidb.com/software/braze.json"
  }
}