JSON twin: https://www.healthaidb.com/software/braze.json
Braze
Braze is a commercial, enterprise customer engagement and journey orchestration platform that delivers personalized, cross‑channel messaging and real‑time data activation for brands, including healthcare organizations.
Braze provides a cloud customer engagement platform with journey orchestration, cross‑channel messaging (email, push, SMS/RCS, WhatsApp, in‑app/web), real‑time data streaming (Braze Currents), analytics/reporting, and AI‑assisted content/personalization (BrazeAI). The vendor supports enterprise security and compliance programs (including HIPAA support options, SOC/ISO attestations) and integrates with data warehouses, CDPs, analytics, and common marketing/engineering toolchains to power patient/customer lifecycle communications and retention programs.
yes
2011
Regional hosting options (US and EU region availability)
P0246
2025-09-07
commercial, proprietary
Contact vendor for pricing; offers product tiers/enterprise plans and a free trial/start trial option—public pricing not listed.
enterprise_quote
2011
SaaS platform; SDKs for iOS/Android and Web; no on-prem infrastructure required
product
1.0
{
"company_name": "Braze",
"company_url": "https://www.braze.com",
"company_offices": [
"United States",
"United Kingdom",
"Japan",
"Singapore",
"Canada"
],
"company_founding": "2011",
"product_url": "https://www.braze.com/product",
"categories": [
"patient-facing",
"administrative",
"engagement",
"communication",
"analytics"
],
"market_segment": [
"enterprise",
"smb"
],
"links": [
"https://www.braze.com",
"https://www.braze.com/product",
"https://www.braze.com/docs",
"https://www.braze.com/company/legal/privacy",
"https://braze.statuspage.io/",
"https://www.g2.com/products/braze/reviews",
"https://www.capterra.com/p/155423/Appboy/reviews/",
"https://www.gartner.com/reviews/market/email-marketing/vendor/braze/product/braze-customer-engagement-platform",
"https://investors.braze.com/overview/default.aspx",
"https://esg.braze.com/overview/default.aspx"
],
"summary": "Braze is a commercial, enterprise customer engagement and journey orchestration platform that delivers personalized, cross‑channel messaging and real‑time data activation for brands, including healthcare organizations.",
"description": "Braze provides a cloud customer engagement platform with journey orchestration, cross‑channel messaging (email, push, SMS/RCS, WhatsApp, in‑app/web), real‑time data streaming (Braze Currents), analytics/reporting, and AI‑assisted content/personalization (BrazeAI). The vendor supports enterprise security and compliance programs (including HIPAA support options, SOC/ISO attestations) and integrates with data warehouses, CDPs, analytics, and common marketing/engineering toolchains to power patient/customer lifecycle communications and retention programs.",
"target_users": [
"marketing teams",
"growth teams",
"CRM managers",
"product managers",
"engineering/DevOps",
"customer success teams",
"healthcare marketing teams"
],
"specialties": [
"patient engagement",
"telehealth/virtual care marketing",
"digital health patient communications",
"consumer health & wellness outreach"
],
"regions_available": [
"United States",
"Canada",
"United Kingdom",
"European Union",
"Australia",
"Japan",
"South Korea",
"Brazil",
"Latin America",
"APAC (general)"
],
"languages_supported": [
"English",
"Japanese",
"Korean",
"Portuguese (Brazil)",
"Spanish",
"French",
"German"
],
"pricing_model": "enterprise_quote",
"pricing_details": "Contact vendor for pricing; offers product tiers/enterprise plans and a free trial/start trial option—public pricing not listed.",
"license": "commercial, proprietary",
"deployment_model": [
"SaaS"
],
"os_platforms": [
"Web",
"iOS",
"Android"
],
"features": [
"Multi-channel messaging (push, in-app, email, SMS)",
"Segmentation and audience building",
"Personalization and liquid/connected content",
"Journey orchestration (Canvas)",
"Real-time event tracking and user profiles",
"A/B testing and experimentation",
"Campaign management and scheduling",
"Analytics, dashboards and reporting",
"SDKs for mobile and web",
"Data ingestion and streaming",
"Webhooks and server-to-server integrations",
"Templates and content management",
"Customer attribute & custom events",
"Export / data pipelines"
],
"optional_modules": [
"Braze Canvas (advanced orchestration)",
"Connected Content / Personalization add-ons",
"Data Export / Data Platform connectors",
"Advanced analytics / experimentation features",
"Enterprise support / dedicated services"
],
"integrations": [
"Segment",
"mParticle",
"Snowflake",
"Google BigQuery",
"Amazon S3",
"Amplitude",
"Looker",
"Zendesk",
"Twilio (SMS/voice integration)",
"Salesforce",
"Marketo",
"Google Analytics"
],
"data_standards": [],
"api_available": "yes",
"system_requirements": "SaaS platform; SDKs for iOS/Android and Web; no on-prem infrastructure required",
"compliance": [
"HIPAA (BAA available)",
"GDPR",
"SOC 2 Type II",
"ISO 27001",
"CCPA"
],
"certifications": [
"SOC 2 Type II",
"ISO 27001"
],
"security_features": [
"Encryption in transit",
"Encryption at rest",
"Role-based access control (RBAC)",
"SSO/SAML",
"Audit logging",
"Two-factor authentication (2FA)"
],
"privacy_features": [
"Business Associate Agreement (BAA) available",
"Consent management support",
"Data retention and deletion controls",
"Privacy/consent tooling via Privacy Portal"
],
"data_residency": "Regional hosting options (US and EU region availability)",
"customers": [
"Rightmove",
"24S",
"Naver Webtoon",
"KakaoStyle",
"Kayo Sports",
"Wondery",
"E.L.F.",
"BandLab",
"Jobplanet",
"Bugece",
"Erewhon"
],
"user_reviews": [
"Pretty easy to use and to integrate.",
"Powerful personalization and segmentation — great for multi-channel campaigns.",
"Excellent for push and in‑app messaging, but can be expensive for smaller teams.",
"Flexible canvas/orchestration but has a learning curve for complex journeys.",
"Good analytics and experimentation features, though some users find the UI cluttered.",
"Reliable deliverability and email tooling after working with their deliverability services."
],
"ratings": [
"G2: ~4.5/5 (aggregate review score reported on G2)",
"Capterra: ~4.7/5 (aggregate review score reported on Capterra)",
"TrustRadius: Positive reviewer ratings (listed on TrustRadius)"
],
"support_channels": [
"email",
"ticketing",
"documentation/knowledge base",
"community (Discord/forum)",
"webinars"
],
"training_options": [
"documentation",
"webinars",
"learning portal (Learning.Braze.com)",
"live_online training/consulting",
"certification (training curriculum)"
],
"release_year": "2011",
"integration_partners": [
"mParticle",
"Segment",
"Snowflake",
"Amplitude",
"Google Cloud",
"AWS",
"Twilio",
"Shopify",
"Salesforce",
"HubSpot",
"Braze Alloys partners",
"Iterable",
"Eulerian",
"Klaviyo",
"Zendesk",
"OneSignal",
"Mixpanel",
"SendGrid",
"Optimizely",
"Customer.io"
],
"id": "P0246",
"slug": "braze",
"type": "product",
"version": "1.0",
"last_updated": "2025-09-07",
"links_json": {
"self": "https://www.healthaidb.com/software/braze.json"
}
}