analyticsiq

JSON twin: https://www.healthaidb.com/software/analyticsiq.json

Company Name

AnalyticsIQ

Product URL

https://analytics-iq.com/what-we-do/

Company URL

https://analytics-iq.com/

Categories

Summary

AnalyticsIQ provides predictive people-based data and identity linkage products to help marketers, pharma and analytics teams target and understand consumers and healthcare providers.

Description

AnalyticsIQ is a commercial data and analytics company that blends cognitive psychology with data science to create people-based B2C and B2B datasets (PeopleCore, BusinessCore, Connection+) and healthcare-focused HCP audiences with NPI linkage, enabling modeling, identity linkage, targeted advertising and research for marketing and life-sciences use cases.

Api Available

unknown

Certifications

Company Founding

2007

Company Offices

Compliance

Customers

Data Residency

Data Products contain U.S. resident data only (does not contain personal information for individuals outside the United States)

Data Standards

Deployment Model

Features

Id

P0107

Integration Partners

Integrations

Languages Supported

Last Updated

2025-09-07

License

commercial

Links

Market Segment

Optional Modules

Os Platforms

Pricing Details

Contact vendor for pricing; enterprise/data-solution quotes and custom licensing (no public pricing).

Pricing Model

enterprise_quote

Privacy Features

Ratings

Regions Available

Release Year

2007

Security Features

Specialties

Support Channels

System Requirements

Target Users

Training Options

Type

product

User Reviews

Version

1.0

Canonical JSON

{
  "company_name": "AnalyticsIQ",
  "company_url": "https://analytics-iq.com/",
  "company_offices": [
    "United States"
  ],
  "company_founding": "2007",
  "product_url": "https://analytics-iq.com/what-we-do/",
  "categories": [
    "administrative",
    "analytics",
    "marketing",
    "data & analytics"
  ],
  "market_segment": [
    "enterprise",
    "smb"
  ],
  "links": [
    "https://analytics-iq.com/",
    "https://analytics-iq.com/who-we-are/",
    "https://analytics-iq.com/what-we-do/",
    "https://analytics-iq.com/pricing/",
    "https://analytics-iq.com/privacy-policy/",
    "https://analytics-iq.com/product-resources/",
    "https://www.linkedin.com/company/analyticsiq",
    "https://www.g2.com/sellers/analyticsiq",
    "https://aws.amazon.com/marketplace/seller-profile?id=18941e66-dd6c-4ab5-9d80-71a1b7a78f37"
  ],
  "summary": "AnalyticsIQ provides predictive people-based data and identity linkage products to help marketers, pharma and analytics teams target and understand consumers and healthcare providers.",
  "description": "AnalyticsIQ is a commercial data and analytics company that blends cognitive psychology with data science to create people-based B2C and B2B datasets (PeopleCore, BusinessCore, Connection+) and healthcare-focused HCP audiences with NPI linkage, enabling modeling, identity linkage, targeted advertising and research for marketing and life-sciences use cases.",
  "target_users": [
    "marketers",
    "data scientists",
    "product managers",
    "pharmaceutical marketers",
    "life sciences researchers",
    "advertisers",
    "analytics teams",
    "agencies"
  ],
  "specialties": [],
  "regions_available": [
    "United States"
  ],
  "languages_supported": [
    "English"
  ],
  "pricing_model": "enterprise_quote",
  "pricing_details": "Contact vendor for pricing; enterprise/data-solution quotes and custom licensing (no public pricing).",
  "license": "commercial",
  "deployment_model": [
    "SaaS",
    "data feeds/marketplace (AWS Data Exchange)"
  ],
  "os_platforms": [
    "Web"
  ],
  "features": [
    "PeopleCore consumer/person-level database (demographics, behaviors, predictors)",
    "Connection+ B2B2C linkage / identity linkage",
    "BusinessCore B2B data",
    "Predictive audience segments and profiles",
    "Modeling & analytics / audience creation",
    "Targeted advertising activation across channels (direct mail, mobile, online, email, CTV)",
    "Linkage & identity resolution / onboarding",
    "Custom survey deployment and psychographic research",
    "HealthIQ: health & wellness personas, SDoH, wellness score",
    "ChannelIQ: social activity and channel preferences",
    "Audience measurement and campaign analytics",
    "Prebuilt behavioral and in-market predictors (InMarketIQ, EconomyIQ, TravelIQ, AutoIQ, etc.)"
  ],
  "optional_modules": [
    "Custom psychographic research/survey panels",
    "Channel activation packages (email/mobile/CTV)",
    "Audience onboarding/linkage services",
    "Data sample & bespoke data product builds"
  ],
  "integrations": [
    "AWS Data Exchange",
    "Advertising ecosystem partners (DSPs, ad exchanges, publishers)",
    "Demand-Side Platforms (DSPs)",
    "Data Management Platforms (DMPs)",
    "Onboarders / identity resolution vendors",
    "Connected TV providers",
    "Social networks (Facebook, Twitter, Instagram, LinkedIn) — used for ChannelIQ",
    "Ad agencies / marketing platforms"
  ],
  "data_standards": [],
  "api_available": "unknown",
  "system_requirements": "",
  "compliance": [
    "CCPA / California consumer privacy rights",
    "State U.S. privacy laws (references to consumer rights and Texas data-broker registration)",
    "Privacy practices (OneTrust-powered consent / opt-out mechanisms)"
  ],
  "certifications": [],
  "security_features": [
    "Technical, physical and organizational security measures (as stated in privacy policy)",
    "Use of cloud hosting / third-party cloud providers (service providers)"
  ],
  "privacy_features": [
    "Consumer privacy portal (OneTrust) for access/opt-out/deletion requests",
    "Do Not Sell/Share and targeted advertising opt-out controls",
    "Support for state consumer privacy rights (access/correction/deletion/portability)",
    "Ability to limit use of sensitive personal information (per policy)"
  ],
  "data_residency": "Data Products contain U.S. resident data only (does not contain personal information for individuals outside the United States)",
  "customers": [],
  "user_reviews": [],
  "ratings": [],
  "support_channels": [
    "contact form",
    "Twitter",
    "LinkedIn"
  ],
  "training_options": [
    "product resources",
    "case studies",
    "thought leadership / whitepapers",
    "research reports"
  ],
  "release_year": "2007",
  "integration_partners": [
    "Alliant",
    "Claritas",
    "Eyeota",
    "AWS Marketplace",
    "Databricks",
    "Adobe Audience Finder",
    "IAB",
    "ANA"
  ],
  "id": "P0107",
  "slug": "analyticsiq",
  "type": "product",
  "version": "1.0",
  "last_updated": "2025-09-07",
  "links_json": {
    "self": "https://www.healthaidb.com/software/analyticsiq.json"
  }
}