JSON twin: https://www.healthaidb.com/software/amplitude.json
Amplitude
https://amplitude.com/amplitude-analytics
Amplitude is a digital product analytics platform that captures user behavior to help teams measure, analyze, and optimize user journeys and retention.
Amplitude provides event-based product analytics, behavioral cohorting, funnel and retention analysis, experimentation support, and dashboards to help teams build data-informed digital experiences. Data ingestion is event-driven and the platform includes behavioral graph capabilities and templates for product KPIs.
yes
2012
US and EU (Frankfurt) AWS data centers; customers can be provisioned in EU data center to keep processing within EU
P0104
2025-09-07
proprietary commercial
Free tier available; paid subscription with usage-based pricing (monthly tracked users/MTUs) and additional enterprise features—contact vendor for enterprise quotes.
freemium
2012
SaaS platform; client SDKs for Web/iOS/Android. No on‑prem server/DB requirements for core service.
product
1.0
{
"company_name": "Amplitude",
"company_url": "https://amplitude.com",
"company_offices": [
"United States",
"Canada",
"The Netherlands",
"United Kingdom",
"France",
"Singapore"
],
"company_founding": "2012",
"product_url": "https://amplitude.com/amplitude-analytics",
"categories": [
"analytics",
"data",
"administrative"
],
"market_segment": [
"enterprise",
"startups",
"smb"
],
"links": [
"https://amplitude.com",
"https://amplitude.com/amplitude-analytics",
"https://amplitude.com/contact",
"https://developers.amplitude.com/docs",
"https://amplitude.com/trust",
"https://amplitude.com/integrations",
"https://amplitude.com/pricing",
"https://gethelp.amplitude.com/hc/en-us",
"https://investors.amplitude.com",
"https://www.g2.com/products/amplitude-analytics/reviews"
],
"summary": "Amplitude is a digital product analytics platform that captures user behavior to help teams measure, analyze, and optimize user journeys and retention.",
"description": "Amplitude provides event-based product analytics, behavioral cohorting, funnel and retention analysis, experimentation support, and dashboards to help teams build data-informed digital experiences. Data ingestion is event-driven and the platform includes behavioral graph capabilities and templates for product KPIs.",
"target_users": [
"product managers",
"data analysts",
"growth/marketing teams",
"engineers",
"UX/product designers",
"digital health product teams"
],
"specialties": [
"Digital health",
"Patient engagement",
"Telehealth apps",
"Mobile health apps",
"Digital therapeutics"
],
"regions_available": [
"Global"
],
"languages_supported": [
"English"
],
"pricing_model": "freemium",
"pricing_details": "Free tier available; paid subscription with usage-based pricing (monthly tracked users/MTUs) and additional enterprise features—contact vendor for enterprise quotes.",
"license": "proprietary commercial",
"deployment_model": [
"SaaS"
],
"os_platforms": [
"Web (browser SDK)",
"iOS (SDK)",
"Android (SDK)"
],
"features": [
"Product analytics (events, funnels, cohort analysis)",
"User journey & retention analysis",
"Segmentation and behavioral cohorts",
"Funnels and conversion analysis",
"Event streaming / data export",
"Session Replay",
"Heatmaps",
"Feature experimentation / A/B testing",
"Feature management (feature flags)",
"Guides & in-product surveys",
"Cohort sync / activation to partners",
"Data governance (schema, PII controls)",
"Warehouse-native analytics (Snowflake/BigQuery/Redshift)",
"AI features (AI Agents, Ask Amplitude, Data Assistant)",
"Data subject access & deletion APIs",
"Time-to-live / event retention controls",
"Self-service data deletion"
],
"optional_modules": [
"Session Replay",
"Heatmaps",
"Feature Experimentation (Amplitude Experiment)",
"Feature Management",
"Warehouse‑native export",
"AI Agents / Amplitude AI",
"Guides & Surveys"
],
"integrations": [
"Snowflake",
"Google BigQuery",
"Amazon Redshift",
"Amazon S3",
"Google Cloud Storage",
"Fivetran",
"Segment",
"Kafka / Pub/Sub (event destinations)",
"Salesforce (marketing sync)",
"LaunchDarkly",
"Optimizely",
"Mixpanel (comparison)",
"Statsig",
"Kochava",
"TikTok Ads",
"Batch"
],
"data_standards": [],
"api_available": "yes",
"system_requirements": "SaaS platform; client SDKs for Web/iOS/Android. No on‑prem server/DB requirements for core service.",
"compliance": [
"HIPAA (BAA available)",
"GDPR",
"CCPA",
"EU‑US Data Privacy Framework (self‑certified)",
"UK Extension to DPF",
"SOC 2",
"ISO 27001",
"ISO 27018"
],
"certifications": [
"SOC 2 Type II",
"ISO 27001",
"ISO 27018",
"EU‑US Data Privacy Framework certification (self‑certified)"
],
"security_features": [
"Encryption in transit and at rest",
"Role‑based access controls / granular data access",
"Single Sign‑On (SSO) / SAML",
"Audit logs",
"Two‑factor authentication (2FA)"
],
"privacy_features": [
"Business Associate Agreement (BAA) available for HIPAA customers",
"Data Subject Access Requests (DSAR) APIs",
"Self‑service data deletion",
"Time‑to‑live (TTL) retention controls",
"PII controls to detect/block unexpected PII",
"IP address governance (prevent storing IPs)",
"Opt‑out controls for Amplitude AI"
],
"data_residency": "US and EU (Frankfurt) AWS data centers; customers can be provisioned in EU data center to keep processing within EU",
"customers": [
"Ford",
"NBC",
"Atlassian",
"Walmart",
"Dropbox",
"DoorDash",
"Under Armour",
"Capital One",
"Autodesk",
"Zillow",
"Rocket Money",
"Nerdwallet",
"Kahoot",
"GoFundMe"
],
"user_reviews": [
"Powerful product analytics that let us dig into user journeys and cohorts.",
"Excellent for funnel and retention analysis, helped the team prioritize features.",
"Steep learning curve and advanced features can be overwhelming for new users.",
"Pricing can become expensive as event volume grows.",
"Fast query performance and flexible instrumentation made data-driven decisions much easier.",
"Good integrations with data warehouses, but setup required engineering effort."
],
"ratings": [
"G2: ~4.5/5 (2,000+ reviews)",
"Capterra: ~4.6/5 (50–100 reviews)"
],
"support_channels": [
"help center / ticketing",
"community",
"email (contact sales/support)",
"developer docs",
"professional services"
],
"training_options": [
"documentation",
"webinars",
"academy / online courses",
"live_online (training)",
"professional services / consulting",
"certification (via Academy)"
],
"release_year": "2012",
"integration_partners": [
"Segment",
"Snowflake",
"Google BigQuery",
"Amazon Redshift",
"Amazon S3",
"Tableau",
"Looker",
"Databricks",
"Salesforce",
"Braze",
"HubSpot",
"mParticle",
"Zendesk",
"Mixpanel (comparative/competitor integrations ecosystem)",
"Hightouch",
"Fivetran",
"Slack",
"Stripe"
],
"id": "P0104",
"slug": "amplitude",
"type": "product",
"version": "1.0",
"last_updated": "2025-09-07",
"links_json": {
"self": "https://www.healthaidb.com/software/amplitude.json"
}
}